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This excerpt taken from the GOOG 10-K filed Feb 12, 2010. New technologies could block our ads, which would harm our business. Technologies have been developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could adversely affect our operating results. This excerpt taken from the GOOG 10-Q filed May 6, 2009. New technologies could block our ads, which would harm our business. Technologies have been developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could adversely affect our operating results.
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Table of ContentsThese excerpts taken from the GOOG 10-K filed Feb 13, 2009. New technologies could block our ads, which would harm our business. Technologies have been developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could adversely affect our operating results. New technologies could block our ads, which would harm our business. with the display of ads on web pages. As a result, ad-blocking technology could adversely affect our operating results. This excerpt taken from the GOOG 10-Q filed Nov 7, 2008. New technologies could block our ads, which would harm our business. Technologies have been developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could adversely affect our operating results. This excerpt taken from the GOOG 10-Q filed Aug 7, 2008. New technologies could block our ads, which would harm our business. Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. This excerpt taken from the GOOG 10-Q filed May 12, 2008. New technologies could block our ads, which would harm our business. Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. These excerpts taken from the GOOG 10-K filed Feb 15, 2008. New technologies could block our ads, which would harm our business. Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. New technologies could block our ads, which would harm our business. with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. SIZE="2">If we fail to detect click fraud or other invalid clicks, we could face additional litigation as well as lose the confidence of our advertisers, which would cause our business to suffer. that our advertisers have paid to us that were later attributed to click fraud and other invalid clicks, and we expect to do so in the future. Invalid clicks are clicks that we have determined are not intended by the user to link to the underlying content, such as inadvertent clicks on the same ad twice and clicks resulting from click fraud. Click fraud occurs when a user intentionally clicks on a Google AdWords ad displayed on a web site for a reason other than to view the underlying content. If we are unable to stop these invalid clicks, these refunds may increase. If we find new evidence of past invalid clicks we may issue refunds retroactively of amounts previously paid to our Google Network members. This would negatively affect our profitability, and these invalid clicks could hurt our brand. If invalid clicks are not detected, the affected advertisers may experience a reduced return on their investment in our advertising programs because the invalid clicks will not lead to potential revenue for the advertisers. This could lead the advertisers to become dissatisfied with our advertising programs, which has led to litigation alleging click fraud and could lead to further litigation, as well as to a loss of advertisers and revenues. This excerpt taken from the GOOG 10-Q filed Nov 7, 2007. New technologies could block our ads, which would harm our business. Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. This excerpt taken from the GOOG 10-Q filed Aug 9, 2007. New technologies could block our ads, which would harm our business. Technologies may be developed that can block the display of our ads. Most of our revenues are derived from fees paid to us by advertisers in connection with the display of ads on web pages. As a result, ad-blocking technology could, in the future, adversely affect our operating results. | EXCERPTS ON THIS PAGE:
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