This excerpt taken from the GOOG 8-K filed Nov 30, 2007.
Whos going to win the spectrum auction? Consumers.
by Chris Sacca, Head of Special Initiatives
Here at Google, we see the upcoming 700 megahertz spectrum auction at the Federal Communications Commission as one of the best opportunities consumers will have to enjoy more choices in the world of wireless devices. Thats why we announced today that we are applying to participate in the auction.
We already know that regardless of which bidders ultimately win the auction, consumers will be the real winners either way. This is because the eventual winner of a key portion of this spectrum will be required to give its customers the right to download any application they want on their mobile device, and the right to use any device they want on the network (assuming the C Block reserve price of $4.6 billion is met in the auction). Thats meaningful progress in our ongoing efforts to help transform the relatively closed wireless world to be more like the open realm of the Internet.
Regardless of how the auction unfolds, we think its important to put our money where our principles are. Consumers deserve more choices and more competition than they have in the wireless world today. And at a time when so many Americans dont have access to the Internet, this auction provides an unprecedented opportunity to bring the riches of the Net to more people.
While weve written a lot on our blogs and spoken publicly about our plans for the auction, unfortunately youre not going to hear from us about this topic for awhile, and we want to explain why.
Monday, December 3, is the deadline for prospective bidders to apply with the FCC to participate in the auction. Though the auction itself wont start until January 24, 2008, Monday also marks the starting point for the FCCs anti-collusion rules, which prevent participants in the auction from discussing their bidding strategy with each other.
These rules are designed to keep the auction process fair, by keeping bidders from cooperating in anticompetitive ways so as to drive the auction prices in artificial directions. While these rules primarily affect private communications among prospective bidders, the FCC historically has included all forms of public communications in its interpretation of these rules.
All of this means that, as much as we would like to offer a step-by-step account of whats happening in the auction, the FCCs rules prevent us from doing so until the auction ends early next year. So heres a quick primer on how things will unfold:
If youre interested in keeping track of the publicly available details of the auction, check out this page on the FCCs website or Google News. In the meantime, my lips will be sealed (something, frankly, that Im not used to).