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This excerpt taken from the GMCR 10-Q filed May 7, 2009. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales.
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This excerpt taken from the GMCR 10-Q filed Feb 5, 2009. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. These excerpts taken from the GMCR 10-K filed Dec 11, 2008. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. At September 27, 2008 and September 29, 2007, prepaid advertising costs of $673,000 and $200,000, respectively, were recorded in other current assets in the accompanying consolidated balance sheet. Advertising expense totaled $16,992,000, $11,230,000, and $9,132,000, for the years ended September 27, 2008, September 29, 2007, and September 30, 2006, respectively.
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Table of ContentsGREEN MOUNTAIN COFFEE ROASTERS, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
Advertising The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns
F-10 Table of ContentsGREEN MOUNTAIN COFFEE ROASTERS, INC. ALIGN="center">NOTES TO CONSOLIDATED FINANCIAL STATEMENTS—(Continued)
This excerpt taken from the GMCR 10-Q filed Aug 7, 2008. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. This excerpt taken from the GMCR 10-Q filed May 8, 2008. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. This excerpt taken from the GMCR 10-Q filed Feb 7, 2008. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. This excerpt taken from the GMCR 10-K filed Dec 13, 2007. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. At September 29, 2007 and
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Table of ContentsSeptember 30, 2006, prepaid advertising costs of $200,000 and $113,000, respectively, were recorded in other current assets in the accompanying consolidated balance sheet. Advertising expense totaled $11,230,000, $9,132,000, and $5,609,000, for the years ended September 29, 2007, September 30, 2006, and September 24, 2005, respectively. This excerpt taken from the GMCR 10-K filed Dec 14, 2006. Advertising costs The Company expenses the costs of advertising the first time the advertising takes place, except for direct mail campaigns targeted directly at consumers, which are expensed over the period during which they are expected to generate sales. At September 30, 2006 and September 24, 2005, prepaid advertising costs of $113,000 and $138,000, respectively, were recorded in other current assets in the accompanying consolidated balance sheet. Advertising expense totaled $9,132,000, $5,609,000, and $5,194,000, for the years ended September 30, 2006, September 24, 2005, and September 25, 2004, respectively. | EXCERPTS ON THIS PAGE:
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