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Green Mountain Coffee Roasters (GMCR)
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GMCR » Topics » Corporate Information

These excerpts taken from the GMCR 10-K filed Dec 11, 2008.

Corporate Information

Green Mountain Coffee Roasters, Inc. is a Delaware corporation formed in July 1993. Our corporate offices are located at 33 Coffee Lane, Waterbury, Vermont 05676. The main telephone number is (802) 244-5621, our fax number is (802) 244-5436, and our e-mail address for investor information is investor.services@gmcr.com. The address of our Company’s website is www.GreenMountainCoffee.com.

Corporate Information

FACE="Times New Roman" SIZE="2">Green Mountain Coffee Roasters, Inc. is a Delaware corporation formed in July 1993. Our corporate offices are located at 33 Coffee Lane, Waterbury, Vermont 05676. The main telephone number is (802) 244-5621, our
fax number is (802) 244-5436, and our e-mail address for investor information is investor.services@gmcr.com. The address of our Company’s website is www.GreenMountainCoffee.com.

STYLE="margin-top:18px;margin-bottom:0px">Corporate Objective and Philosophy

Our Company’s objective is
to be a leader in the specialty coffee industry by selling high-quality coffee and innovative coffee brewing systems that consistently provide a superior coffee experience. Essential elements of our philosophy and approach include:

STYLE="margin-top:12px;margin-bottom:0px">High-Quality Coffee. We buy some of the highest-quality Arabica beans available from the world’s coffee-producing regions and use a roasting process
that maximizes each coffee’s individual taste and aroma. We have a passion for coffee and believe our coffees are among the highest quality coffees sold in the world.

FACE="Times New Roman" SIZE="2">Single-Cup Brewing Patented Technology. Our patented premium quality single-cup brewing technology provides coffee and tea drinkers with the benefits of convenience, variety and great taste. Single-cup
systems are designed to provide consumers consistent taste, convenience and speed with no mess or coffee waste. The Keurig gourmet single-cup system is based on three fundamental elements:

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Patented and proprietary K-Cup portion packs, which contain precisely portioned amounts of gourmet coffees, hot cocoa and teas in a sealed, low oxygen environment
to ensure freshness.

 







 • 

Specially designed proprietary high-speed packaging lines that manufacture K-Cups at the coffee roasters’ facilities using freshly-roasted and ground coffee
(or tea or hot cocoa).

 







 • 

Brewers that precisely control the amount, temperature and pressure of water to provide a cup of coffee, tea or hot cocoa of a consistent quality in less than a
minute when used with K-Cups.

 


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The Company holds 32 U.S. and 69 international patents covering a range of its portion pack, packaging line and brewing
technology innovations, with additional patent applications in process. In 1998, Keurig launched its first single-cup brewers for the AFH market and partnered with the Company to manufacture and sell Keurig’s patented K-Cups. Since then Keurig
has licensed several other coffee roasters to package gourmet coffees and teas into K-Cups, all of whom pay royalties to Keurig based on the number of K-Cups shipped.

STYLE="margin-top:12px;margin-bottom:0px;padding-bottom:3px;line-height:95%; vertical-align:top">Through K-Cups, we offer the industry’s widest selection of gourmet branded coffees and teas in a proprietary
single-cup format. Consumers can choose from over a dozen gourmet brands and over 200 varieties of coffees and teas. In addition to Green Mountain Coffee® and our co-branded Newman’s
Own® Organics brands or our licensed Caribou® and Celestial SeasoningsSIZE="1">® brands, which are packaged and sold by GMC, Keurig’s other North American K-Cup brand partners include Diedrich, Gloria Jean’s and Coffee People, Timothy’s, Emeril’s, Van Houtte, Bigelow, Twinings
and Tully’s.

Customer Service and Distribution. The Company seeks to create customers for life. We believe that coffee is a convenience
purchase, and we utilize our multi-channel distribution network of wholesale and consumer-direct customers to make our coffee and single-cup Keurig brewers widely and easily available to both AH and AFH consumers.

STYLE="margin-top:12px;margin-bottom:0px">Our operations are coordinated from our headquarters in Waterbury, Vermont and supplemented by regional distribution centers located in Maine, Upstate New York,
Massachusetts, Connecticut and Tennessee. Distribution facilities are designed to be located within a two-hour radius of most customers to expedite delivery. In 2007, we added a packaging and warehousing facility in Essex, Vermont, to allow us to
grow our K-Cup packaging capacity. Our operations were expanded in 2008 with the purchase of our facility in Knoxville, Tennessee to support our growing manufacturing and distribution operations.

STYLE="margin-top:12px;margin-bottom:0px">Socially Responsible Business Practices. We have a long history of supporting social and environmental causes, allocating at least 5% of our pretax income
towards such projects. These projects typically involve direct or indirect financial support, donations of products or equipment, and employee volunteer efforts.

SIZE="2">Among our highlights for 2008 was the announcement of a new five-year $450,000 commitment to support the expansion of Root Capital’s Porvenir Financiero program. Our commitment was recognized at the Clinton Global Initiative in
September 2008. The program is an innovative financial and business education program for managers and members of rural coffee-producing cooperatives and our new commitment will support the expansion of the program throughout Latin America and
Africa.

We announced a three-year $60,000 commitment to the Vermont Committee on Temporary Shelter’s Homelessness Prevention and Housing Retention
Program, which provides support to low-income households in financial crisis due to an unexpected contingency, such as a medical emergency or lack of short-term disability, and access to vital community resources and necessary counseling to
navigate the financial crisis and plan for the future.

Our employees volunteered for over 6,000 hours in our local communities, exceeding our previous
record by over 45%. Additionally, we were recognized by the State of Vermont for our community outreach, receiving the Vermont Governor’s Award for Outstanding Community Service.

FACE="Times New Roman" SIZE="2">Corporate Governance and Employee Development. The Company has a Code of Ethics which is posted on our website. In addition, we believe the Company is a highly inclusive and collaborative work
environment that encourages employees’ individual growth and personal awareness through a culture of personal accountability and continuous learning.

 


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This excerpt taken from the GMCR 10-K filed Dec 13, 2007.

Corporate Information

Green Mountain Coffee Roasters, Inc. is a Delaware corporation formed in July 1993. Our corporate offices are located at 33 Coffee Lane, Waterbury, Vermont 05676. The main telephone number is (802) 244-5621, our fax number is (802) 244-5436, and our e-mail address for investor information is investor.services@gmcr.com. The address of our Company’s website is www.GreenMountainCoffee.com.

EXCERPTS ON THIS PAGE:

10-K (2 sections)
Dec 11, 2008
10-K
Dec 13, 2007

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