Green Mountain Coffee Roasters (GMCR)

Corporate Objective and Philosophy

Our Company’s objective is to be a leader in the specialty coffee industry by selling high-quality coffee and innovative coffee brewing systems that consistently provide a superior coffee experience. Essential elements of our philosophy and approach include:

High-Quality Coffee. We buy some of the highest-quality Arabica beans available from the world’s coffee-producing regions and use a roasting process that maximizes each coffee’s individual taste and aroma. We have a passion for coffee and believe our coffees are among the highest quality coffees sold in the world.

Single-Cup Brewing Patented Technology. Our patented premium quality single-cup brewing technology provides coffee and tea drinkers with the benefits of convenience, variety and great taste. Single-cup systems are designed to provide consumers consistent taste, convenience and speed with no mess or coffee waste. The Keurig gourmet single-cup system is based on three fundamental elements:

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The Company holds 32 U.S. and 69 international patents covering a range of its portion pack, packaging line and brewing technology innovations, with additional patent applications in process. In 1998, Keurig launched its first single-cup brewers for the AFH market and partnered with the Company to manufacture and sell Keurig’s patented K-Cups. Since then Keurig has licensed several other coffee roasters to package gourmet coffees and teas into K-Cups, all of whom pay royalties to Keurig based on the number of K-Cups shipped.

Through K-Cups, we offer the industry’s widest selection of gourmet branded coffees and teas in a proprietary single-cup format. Consumers can choose from over a dozen gourmet brands and over 200 varieties of coffees and teas. In addition to Green Mountain Coffee^® and our co-branded Newman’s Own^® Organics brands or our licensed Caribou^® and Celestial Seasonings^® brands, which are packaged and sold by GMC, Keurig’s other North American K-Cup brand partners include Diedrich, Gloria Jean’s and Coffee People, Timothy’s, Emeril’s, Van Houtte, Bigelow, Twinings and Tully’s.

Customer Service and Distribution. The Company seeks to create customers for life. We believe that coffee is a convenience purchase, and we utilize our multi-channel distribution network of wholesale and consumer-direct customers to make our coffee and single-cup Keurig brewers widely and easily available to both AH and AFH consumers.

Our operations are coordinated from our headquarters in Waterbury, Vermont and supplemented by regional distribution centers located in Maine, Upstate New York, Massachusetts, Connecticut and Tennessee. Distribution facilities are designed to be located within a two-hour radius of most customers to expedite delivery. In 2007, we added a packaging and warehousing facility in Essex, Vermont, to allow us to grow our K-Cup packaging capacity. Our operations were expanded in 2008 with the purchase of our facility in Knoxville, Tennessee to support our growing manufacturing and distribution operations.

Socially Responsible Business Practices. We have a long history of supporting social and environmental causes, allocating at least 5% of our pretax income towards such projects. These projects typically involve direct or indirect financial support, donations of products or equipment, and employee volunteer efforts.

Among our highlights for 2008 was the announcement of a new five-year $450,000 commitment to support the expansion of Root Capital’s Porvenir Financiero program. Our commitment was recognized at the Clinton Global Initiative in September 2008. The program is an innovative financial and business education program for managers and members of rural coffee-producing cooperatives and our new commitment will support the expansion of the program throughout Latin America and Africa.

We announced a three-year $60,000 commitment to the Vermont Committee on Temporary Shelter’s Homelessness Prevention and Housing Retention Program, which provides support to low-income households in financial crisis due to an unexpected contingency, such as a medical emergency or lack of short-term disability, and access to vital community resources and necessary counseling to navigate the financial crisis and plan for the future.

Our employees volunteered for over 6,000 hours in our local communities, exceeding our previous record by over 45%. Additionally, we were recognized by the State of Vermont for our community outreach, receiving the Vermont Governor’s Award for Outstanding Community Service.

Corporate Governance and Employee Development. The Company has a Code of Ethics which is posted on our website. In addition, we believe the Company is a highly inclusive and collaborative work environment that encourages employees’ individual growth and personal awareness through a culture of personal accountability and continuous learning.

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Corporate Objective and Philosophy

Our Company’s objective is to be a leader in the specialty coffee industry by selling high-quality coffee and innovative coffee brewing systems that consistently provide a superior coffee experience. Essential elements of our philosophy and approach include:

High-Quality Coffee. We buy some of the highest-quality Arabica beans available from the world’s coffee-producing regions and use a roasting process that maximizes each coffee’s individual taste and aroma. We have a passion for coffee and believe our coffees are among the highest quality coffees sold in the world.

Single-Cup Brewing Patented Technology. Our patented premium quality single-cup brewing technology provides coffee and tea drinkers with the benefits of convenience, variety and great

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taste. Single-cup systems provide consumers consistent taste, convenience and speed with no mess or coffee waste. The Keurig gourmet single-cup system is based on three fundamental elements:

The Company holds 26 U.S. and 65 international patents covering a range of its portion pack, packaging line and brewing technology innovations, with additional patent applications in process. In 1998, Keurig launched its first single-cup brewers for the AFH market and partnered with the Company to manufacture and sell Keurig’s patented K-Cups. Since then Keurig has licensed several other coffee roasters to package gourmet coffees and teas into K-Cups, all of whom pay royalties to Keurig based on the number of K-Cups shipped.

Through K-Cups, we offer the industry’s widest selection of gourmet branded coffees and teas in a proprietary single-cup format. Consumers can choose from over a dozen gourmet brands and over 180 varieties of coffees and teas. In addition to Green Mountain Coffee Roasters^® and our affiliated Newman’s Own^® Organics and Celestial Seasonings^® brands, which are packaged and sold by GMC, Keurig’s other North American K-Cup brand partners include Diedrich, Gloria Jean’s, Coffee People, Caribou, Timothy’s, Emeril’s, Van Houtte, Bigelow, Twinings and Tully’s.

Customer Service and Distribution. The Company seeks to create customers for life. We believe that coffee is a convenience purchase, and we utilize our multi-channel distribution network of wholesale and consumer-direct customers to make our coffee and single-cup Keurig brewers widely and easily available to both AH and AFH consumers.

Our operations are coordinated from our headquarters in Waterbury, Vermont and supplemented by regional distribution centers located in Maine, Upstate New York, Massachusetts and Connecticut. Distribution facilities are designed to be located within a two-hour radius of most customers to expedite delivery. In 2007, we added a packaging and warehousing facility in Essex, Vermont, to allow us to grow our K-Cup packaging capacity.

Socially Responsible Business Practices. We have a long history of supporting social and environmental causes, allocating at least 5% of our pretax income towards such projects. These projects typically involve direct or indirect financial support, donations of products or equipment, and employee volunteer efforts.

Among the projects we supported in 2007 were Porvenir Financiero, an innovative financial and business education program for managers and members of rural coffee-producing cooperatives; VT-FEED, a local initiative that brings sustainable, locally-grown produce into public school systems; National River CleanUp Week^®, during which 111 Company employees donated 456 hours of volunteer time to haul over 500 tires, seven cubic yards of trash, and ten cubic yards of metal from the Winooski River in Vermont; and the installation of a bio-diesel tank at our Waterbury, VT Distribution Center for fueling all our Waterbury-based delivery trucks.

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In 2007, the Company was ranked first on Business Ethics magazine’s list of “100 Best Corporate Citizens” for the second consecutive year. This is the first time in the history of the list that one company has been ranked No. 1 for two years in a row and this is the fifth consecutive year we have appeared on the list.

Additionally, our first Corporate Social Responsibility Report, “From Understanding to Action,” was named a Co-Winner of “Best First-Time Sustainability Report” by the Boston-based Ceres coalition and the Association of Chartered Certified Accountants. The report was cited for its clear and engaging discussion of the complexities of the Company’s coffee-sourcing activities as well as a thoughtful analysis of employee compensation, one of the few reports to address this issue. To download or order a copy, please go to the Company website at www.GreenMountainCoffee.com/CSR.

Corporate Governance and Employee Development. The Company has a Code of Ethics which is posted on our website. In addition, we believe the Company is a highly inclusive and collaborative work environment that encourages employees’ individual growth and personal awareness through a culture of personal accountability and continuous learning.

Corporate Objective and Philosophy

Our Company’s objective is to be the leading specialty coffee company by providing the highest quality coffee and having the largest market share in our targeted markets while maximizing Company value. We intend to achieve this objective by differentiating and reinforcing the Green Mountain Coffee brand and engendering a high degree of customer and consumer loyalty. Essential elements of this unique approach include:

High Quality Coffee. We buy some of the highest quality Arabica beans available from the world’s coffee-producing regions and use a roasting process that maximizes each coffee’s individual taste and aroma. We have a passion for coffee and believe our coffees are among the highest quality coffees sold in the world.

As evidence of our commitment to coffee quality, in September of 2006 several of our coffees received high praise from external sources, including the Great Taste Awards, held by the Guild

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of Fine Food Retailers in London. The Company’s coffees also won five medals – Gold for our Colombian Supremo Popayan; Silver for our Kenyan AA and Fair Trade Organic French Roast; and Bronze for our Tanzanian Peaberry and Breakfast Blend.

Customer Service and Distribution. Green Mountain Coffee seeks to create customers for life. We believe that coffee is a convenience purchase, and we utilize our multi-channel distribution network of wholesale customers to make our coffee and single-cup Keurig brewers widely and easily available to consumers for home or away-from-home consumption.

Our operations are coordinated from our headquarters in Waterbury, Vermont and supplemented by regional distribution centers in geographic locations where the density of customer accounts so warrants. Regional distribution centers are located in Maine, Upstate New York, Massachusetts and Connecticut. Distribution facilities are located within a two-hour radius of most customers to expedite delivery. We use third party carriers and fulfillment service providers, including Federal Express, for shipping to customers not supported by a regional distribution center.

Green Mountain Coffee has an online inventory system for our central and regional distribution centers which helps to better serve our customers and to improve our direct-store-delivery process and capability. We attempt to maintain at all times adequate levels of inventory to satisfy customer demand. Our online ordering application on our website (www.GreenMountainCoffee.com) is fully integrated with our PeopleSoft^® Enterprise Resource Planning (“ERP”) system and customers receive instantaneous, electronic shipping confirmations for all online orders.

Green Mountain Coffee generally provides wholesale customers with brewing, grinding and related equipment and product displays (“loaner equipment”) at no charge, which are usually installed on the customer’s premises by our personnel or contracted service personnel. A customer is also assigned a service technician who services, repairs and provides preventive maintenance and emergency service on such equipment. Additionally, for directly delivered supermarket customers, we employ a team of merchandisers who ensure that supermarket displays are clean, appropriately stocked, and have promotional items to maximize sales. We believe most competitors of Green Mountain Coffee in the wholesale segment do not provide such high levels of sales and equipment service support.

Single-Cup Brewing-Keurig Patented Technology. Keurig is a technology company in the coffee industry. Keurig has developed premium quality single-cup brewing technology that provides coffee and tea drinkers with the benefits of convenience, variety and great taste. Keurig launched its first single cup brewers for the office market in 1998 and partnered with Green Mountain Coffee to manufacture and sell Keurig’s patented K-Cup^® portion packs. Since then Keurig has licensed several other coffee roasters to package gourmet coffees and teas into K-Cups, all of whom pay royalties to Keurig based on the number of K-Cups shipped. Keurig sells its brewers primarily in North America in both the away from home (AFH) commercial channel and the at home (AH) consumer channel.

This unique licensing system enables Keurig to offer the industry’s widest selection of gourmet branded coffees and teas in a proprietary single-cup format. Consumers can choose from 11 gourmet brands and over 130 varieties of coffees and teas in K-Cups. In addition to Green Mountain Coffee and our affiliated Newman’s Own Organics and Celestial Seasonings brands, which are packaged and sold by Green Mountain Coffee, Keurig’s other North American K-Cup brand partners include Diedrich, Gloria Jean’s, Coffee People, Timothy’s, Van Houtte, Bigelow, Twinings and Tully’s. Keurig systems are also available in Japan and other Asian countries through a joint venture established in 2001 with Asia’s largest coffee roaster, UCC.

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Corporate Governance and Employee Development. Green Mountain Coffee has a Code of Ethics which is posted on our website. In addition, we believe Green Mountain Coffee is a highly inclusive and collaborative work environment that encourages employees’ individual growth and personal awareness through a culture of personal accountability and continuous learning.

Socially Responsible Business Practices. Green Mountain Coffee allocates at least 5% of our pretax income towards social and environmental projects. These projects typically involve direct or indirect financial support, donations of products or equipment, and paid employee time.

An innovative product we were very pleased to introduce in July 2006 was our Eco-Friendly cup. Green Mountain Coffee and International Paper Company (“IP”) launched the only all-natural paper hot beverage cup available in consumer outlets nationwide. Both IP and Green Mountain Coffee had worked on this revolutionary cup for more than a year. Not only does the cup feature an Eco-Friendly bio-plastic liner made from corn, but also the material used to create the lining is manufactured in a greenhouse-gas-neutral environment. Within a month of beginning distribution, the Eco-Friendly coffee cup, made from fully renewable resources, had already reached the 10 million mark nationally. Beyond the obvious environmental benefits, this innovation helps shift our reliance on fossil fuels to all-natural, renewable and sustainable resources.

In 2006 we were ranked first on Business Ethics magazine’s list of “100 Best Corporate Citizens.” This is the fourth consecutive year we’ve appeared on the list, steadily rising from No. 8 in 2003, to No. 5 in 2004, and No. 2 last year. We have a long history of supporting social and environmental causes. In October of 2006, the Company’s first Corporate Social Responsibility Report, “From Understanding to Action,” was published, outlining the Company’s economic, environmental and social performance for fiscal year 2005. To download or order a copy, please go to the Company website at www.GreenMountainCoffee.com/CSR.