This excerpt taken from the GMCR 8-K filed Nov 12, 2009.
Greg McKinley - Dougherty & Company - Analyst
And theres no anticipated rate of change implied in your 2010 outlook?
Larry Blanford - Green Mountain Coffee Roasters, Inc. - CEO
Nothing significant, no. In the longer term, as weve talked, our objective is to try to put multiple brewers in households and to expand the beverage opportunities at the same time that consumers can enjoy with the brewer. So over the long-term well see where that goes. In the near-term, no anticipated changes. And of course, we do pretty extensive modeling, and we triangulate in a couple of ways. One, we have a model that builds up K-Cup demand from our estimates of brewer sales in the installed base by model, etc. We also build up our demand account by account, and we then reconcile those.
And that goes into our K-Cup demand estimates, and we do put a lot of time and energy in those demand estimates. And everything nets out into that, and thats what we are attempting to make sure that we deliver.
Bill Chappell, SunTrust.