Green Mountain Coffee Roasters (GMCR)

Keurig

Keurig segment net sales increased by $59.0 million, or 97%, to $119.8 million in the second quarter of fiscal 2009 (including $17.6 million of inter-company brewer sales and royalty revenue) as compared to $60.7 million reported in the prior year period (including $9.5 million of inter-company

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brewer sales and royalty revenue). The increase in Keurig segment net sales was primarily due to higher K-Cup sales of approximately $29.7 million which increased 129.1% over the prior year period as well as an increase in brewer and accessories sales of approximately $18.0 million or 72.0% over the prior year period. Royalty income from K-Cups shipped by licensed roasters increased approximately $12.1 million or 85.2% over the prior year period.

Keurig announced a royalty rate increase of a penny on all system-wide K-Cup portion packs that went into effect on August 1, 2008. This increase contributed to an approximate $4.0 million or 5% increase in Keurig segment’s second quarter of fiscal 2009 net sales over the prior year period.

Keurig

Keurig segment net sales increased to $240.7 million, or 93%, in the 2009 YTD period (including $33.2 million of inter-company brewer sales and royalty revenue) as compared to $124.6 million reported in the prior YTD period (including $19.1 million of inter-company brewer sales and royalty revenue). The increase in Keurig segment net sales was primarily due to higher K-Cup sales of

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approximately $49.6 million which increased 129.0% over the prior YTD period as well as an increase in brewer and accessories sales of approximately $48.1 million or 77.6% over the prior YTD period. In addition, royalty income from K-Cups shipped by licensed roasters increased approximately $21.3 million or 80.5% over the prior YTD period.

Keurig announced a royalty rate increase of a penny on all system-wide K-Cup portion packs that went into effect on August 1, 2008. This increase contributed to an approximate $7.1 million or 5.7% increase in Keurig segment’s 2009 YTD net sales over the prior YTD period. Shipments of AFH single-cup brewers declined from the prior YTD period due to the downturn in the economy.

Keurig

Keurig segment net sales increased by $57.1 million, or 89%, to $120.9 million in the first quarter of fiscal 2009 (including $15.6 million of inter-company brewer sales and royalty revenue) as compared to $63.8 million reported in the prior year period (including $9.6 million of inter-company brewer sales and royalty revenue). The increase in Keurig segment net sales was primarily due to higher AH single-cup brewer and K-Cup sales, and royalty income from the sale of K-Cups. Keurig announced a royalty rate increase of a penny on all system-wide K-Cup portion packs that went into effect on August 1, 2008. This increase contributed to an approximate 4% increase in Keurig segment’s first quarter of fiscal 2009 net sales over the prior year period. Shipments of AFH single-cup brewers declined from the prior year period due to the downturn in the economy.

Keurig

Fiscal 2008

Net sales for the Keurig segment were $253.6 million in fiscal 2008 (including $39.2 million of inter-company brewer sales and royalty revenue), an increase of over 88% compared to fiscal 2007. The increase in sales was primarily due to higher K-Cup and brewer sales, and royalty income from the sale of K-Cups from all licensed roasters. Keurig announced a royalty rate increase of a penny on all system-wide K-Cup portion packs that went into effect on August 1, 2008. The impact of the royalty increase was to increase Keurig’s net sales by $1.7 million or 1.3% over the prior year.

Total brewers shipped during fiscal 2008 increased 105% over the 2007 fiscal year. The majority of this growth is due to the AH single-cup brewer shipments which grew 109% in 2008 over the prior period. AFH single-cup brewer shipments grew 75% in fiscal 2008 as compared to fiscal 2007, due to strong sales in the AFH market in the first three quarters of fiscal 2008. Shipments of AFH brewers were essentially flat in the fourth quarter of 2008 as compared to the prior period due to the downturn in the economy as well as a higher 2007 installed base of brewers caused by sales of our new line of office brewers introduced in late fiscal 2007.

Fiscal 2007

The Keurig segment net sales during fiscal 2007 were $134.8 million (including $23.6 million of inter-company brewer sales and royalty revenue), an increase of 400% over the prior period, when Keurig was not fully consolidated into the Company’s sales. Comparing complete fiscal years, including the period when Keurig sales were not consolidated into the Company’s sales, the growth was 78%.

Keurig

SIZE="2">Fiscal 2008

Net sales for the Keurig segment were $253.6 million in fiscal 2008 (including $39.2 million of inter-company brewer sales and
royalty revenue), an increase of over 88% compared to fiscal 2007. The increase in sales was primarily due to higher K-Cup and brewer sales, and royalty income from the sale of K-Cups from all licensed roasters. Keurig announced a royalty rate
increase of a penny on all system-wide K-Cup portion packs that went into effect on August 1, 2008. The impact of the royalty increase was to increase Keurig’s net sales by $1.7 million or 1.3% over the prior year.

Keurig

Keurig segment net sales increased to $179.0 million, or 94%, in the 2008 YTD period (including $27.7 million of inter-company brewer sales and royalty revenue) as compared to $92.1 million reported in the prior YTD period (including $16.7 million of inter-company brewer sales and royalty revenue). The increase in Keurig segment net sales was primarily driven by higher brewer and K-Cup sales compared to the prior YTD period.

Keurig

Keurig segment net sales increased to $124.5 million, or 102%, in the 2008 YTD period (including $19.1 million of inter-company brewer sales and royalty revenue) as compared to $61.8 million reported in the prior YTD period (including $11.0 million of inter-company brewer sales and royalty revenue). The increase in Keurig segment net sales was primarily driven by higher brewer and K-Cup sales compared to the prior YTD period.

Keurig

Keurig segment net sales were $63.8 million in the first quarter of fiscal 2008 (including $9.6 million of inter-company brewer sales and royalty revenue) as compared to $29.6 million reported in the prior year period (including $5.0 million of inter-company brewer sales and royalty revenue). Brewer sales were especially strong, with Keurig brewer shipments increasing 166% over the prior year period.

Keurig

Fiscal 2007

Net sales for the Keurig segment were $134.8 million in fiscal 2007 (including $23.6 million of inter-company brewer sales and royalty revenue), an increase of over 400% compared to fiscal 2006 when Keurig was not consolidated into our results for the full year. Comparing the 2007 sales to the complete 2006 year, including the period when Keurig sales were not consolidated into the Company’s sales, the growth is 78%. The increase in sales was primarily due to higher brewer and K-Cup sales and royalty income from the sale of K-Cups from all licensed roasters.

Fiscal 2006

For the 15 weeks ended September 30, 2006, net sales of Keurig contributed $24.1 million prior to elimination of inter-company sales of $4.8 million.

Keurig

Net sales of Keurig included in the 2007 YTD period were $92.1 million (including $16.7 million of inter-company brewer sales and royalty revenue), an increase of 70% over the as-adjusted YTD prior period when Keurig was not fully consolidated into our financial results. The increase in sales was primarily due to higher brewer and K-Cup sales and royalty income from the sales of K-Cups.

Keurig

Net sales of Keurig included in the 2007 YTD period were $61.8 million (including $11.0 million of intercompany brewer sales and royalty revenue), an increase of 61.1% over the as-adjusted YTD prior period when Keurig was not consolidated into our financial results. The increase in sales was primarily due to higher brewer and K-Cup sales and royalty income from the sales of K-Cups.

Keurig

Net sales of Keurig included in our first quarter of fiscal 2007 prior to elimination of inter-company sales were $29.7 million, an increase of 44% over the prior year period when Keurig was not consolidated into our financial results. The increase in sales was primarily due to higher brewer and K-Cup sales and royalty income from the sales of K-Cups.

Keurig

In fiscal 2006, net sales of Keurig contributed $24.1 million prior to elimination of inter-company sales of $6.4 million. Keurig’s sales are comprised of brewer and coffee and tea K-Cup sales and royalty income from the sales of K-Cups from all licensed roasters.