After more than two years of research, a new innovative line of K-Cup^® beverages is now available. Café Escapes^™ is a premium collection of lattes and hot cocoas in K-Cup portion packs for use with Keurig^® Single-Cup Brewing Systems. These gourmet coffee house drinks include Café Mocha, Chai Latte, Dark Chocolate Hot Cocoa and Milk Chocolate Hot Cocoa.

Café Escapes are sweet treats that can be enjoyed any time of the day, at home or at the office. They offer all the indulgence of a café drink, without the need to go out for it.

“Consumers have been requesting more coffee house concoctions they can make in their Keurig brewer,” said Joel White, Director of Product Marketing for the Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. “The Café Escapes product line fills that niche and satisfies the desire for a sweet, hot café beverage that can be brewed quickly and conveniently.”

• Café Mocha is a perfect pairing of chocolate and coffee creating a rich and creamy flavor.
• Dark Chocolate Hot Cocoa is an elegant and satisfying dark chocolate experience, with European sophistication.
• Café Escapes Milk Chocolate Hot Cocoa is a classic favorite for all ages, with sweet cocoa highlights.
• Chai Latte has the aroma and flavors of black tea and exotic spices, smoothed by a splash of milk and sugar.

Twelve-count boxes of Café Escapes K-Cups are available at supermarket locations. Sixteen-count boxes are available at other retail locations. Also Café Mocha, Dark Chocolate Hot Cocoa and Milk Chocolate Hot Cocoa can be purchased in 24-count boxes online at www.GreenMountainCoffee.com and at www.Keurig.com. To order these beverages for office coffee service, call 1-800-432-3402.

For further information about Café Escapes premium line of coffee house drinks, and an opportunity to create a virtual escape, visit www.CafeEscapes.com.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee^®, Green Mountain Coffee^® and Newman’s Own^® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup^® portion packs for Keurig^® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

GMCR routinely posts information that may be of importance to investors in the Investor Services section of its web site, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its web site regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.