Green Mountain Coffee Roasters (GMCR)

SCBU

SCBU segment net sales increased by $32.3 million or 40%, to $113.3 million in the second quarter of fiscal 2009 (including $22.1 million of inter-company K-Cup sales) as compared to $81.0 million reported in the second quarter of fiscal 2008 (including $11.4 million of inter-company K-Cup sales). The primary driver for the increase in sales is the continued growth in K-Cup sales. Coffee, tea and hot cocoa pounds shipped by the SCBU segment increased 19% over the prior year period.

As previously announced, the Company increased prices in May 2008 by 8% to 12% on average across business channels and package types for coffee products sold by the SCBU segment. The net impact of the price increase in the second quarter of fiscal 2009 was an increase in net sales of approximately 10% over the prior year period.

SCBU

SCBU segment net sales increased to $219.1 million, or 38%, in the 2009 YTD period (including $36.3 million of inter-company K-cup sales) as compared to $158.9 million reported in the prior YTD period (including $17.0 million of inter-company K-cup sales). The primary driver for the increase in sales is the continued growth in K-Cup sales. Coffee, tea and hot cocoa pounds shipped by the SCBU segment increased 16.6% over the prior YTD period.

As previously announced, the Company increased prices in May 2008 by 8% to 12% on average across business channels and package types for coffee products sold by the SCBU segment. The net impact of the price increase in the 2009 YTD period was an increase in net sales of approximately 10.5% over the prior YTD period.