HBI » Topics » DESCRIPTION OF OUR BUSINESS

This excerpt taken from the HBI 8-K filed Sep 5, 2006.

DESCRIPTION OF OUR BUSINESS

General

We are a consumer goods company with a portfolio of leading apparel brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. We design, manufacture, source and sell a broad range of apparel essentials such as t-shirts, bras, panties, men’s underwear, kids’ underwear, socks, hosiery, casualwear and activewear. Our brands hold either the number one or number two U.S. market position by sales in most product categories in which we compete.

 

     Industrywide
U.S. Retail Sales
(in billions) 2005
   Compound Annual Growth
Rate Between 2003 and
2005
    Hanesbrands 2005 U.S.
Market Position by
Sales

T-shirts

   $ 21.3    8.4 %   #1

Bras

     5.1    4.5     2

Fleece

     4.9    (2.7 )   1

Socks

     4.7    3.5     1

Men’s Underwear

     3.0    3.7     1

Panties

     3.0    3.1     2

Sheer Hosiery

     1.0    (16.7 )   1

Kids’ Underwear

     0.8    5.4     1

Source: The NPD Group/Consumer Panel TrackSM, rolling year-end, as of December 2005.

In fiscal 2005, we generated $4.7 billion in net sales and $359.5 million in income from operations. Our products are sold through multiple distribution channels. In fiscal 2005, 48% of our net sales were to mass merchants, 11% were to national chains, 6% were to department stores, 8% were direct to consumer, 8% were in our international segment and 19% were to other retail channels such as embellishers, specialty retailers, warehouse clubs and sporting goods stores. In addition to designing and marketing apparel essentials, we have a long history of operating a global supply chain which incorporates a mix of self-manufacturing, third-party contractors, and third-party sourcing.

The apparel essentials segment of the apparel industry is characterized by frequently replenished items, such as t-shirts, bras, panties, men’s underwear, kids’ underwear, socks and hosiery. Growth and sales in the apparel essentials industry are not primarily driven by fashion, in contrast to other areas of the broader apparel industry. Rather, we focus on the core attributes of comfort, fit and value, while remaining current with regard to consumer trends.

Our business is organized into four operating segments. These segments—innerwear, outerwear, hosiery and international—are treated as reportable segments for financial reporting purposes.

 

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Table of Contents

The following table summarizes our operating segments by category:

 

Segment

  

Primary

Product(s)

  

Primary

Brand(s)

Innerwear

   Intimate apparel, such as bras, panties and bodywear    Hanes, Playtex, Bali, barely there, Just My Size, Wonderbra
   Men’s underwear and kids’ underwear    Hanes, Champion, Polo Ralph Lauren**
   Socks    Hanes, Champion

Outerwear

   Activewear, such as performance t-shirts and shorts    Hanes, Champion, Just My Size, Duofold
   Casualwear, such as t-shirts, fleece
and sport shirts
   Hanes, Just My Size, Outerbanks, Hanes Beefy-T

Hosiery

   Hosiery    L’eggs, Hanes, Just My Size, DKNY**, Donna Karan**

International

   Activewear, men’s underwear, kids’ underwear, intimate apparel, socks, hosiery and casualwear    Hanes, Wonderbra*, Playtex*, Champion, Rinbros, Bali

* As a result of the February 2006 sale of Sara Lee’s European branded apparel business, we are not permitted to sell this brand in the EU, several other European countries and South Africa.
** Brand used under a license agreement.
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