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These excerpts taken from the HBI 10-K filed Feb 19, 2008. Intellectual
Property
Overview
We market our products under hundreds of trademarks, service
marks and trade names in the United States and other countries
around the world, the most widely recognized being Hanes,
Champion, Playtex, Bali, Just My
Size, barely there, Wonderbra, C9 by
Champion, Leggs, Outer Banks and Duofold.
Some of our products are sold under trademarks that have
been licensed from third parties, such as Polo Ralph Lauren
mens underwear, and we also hold licenses from various
toy and media companies that give us the right to use certain of
their proprietary characters, names and trademarks.
Some of our own trademarks are licensed to third parties for
noncore product categories, such as Champion for
athletic-oriented accessories. In the United States, the
Playtex trademark is owned by Playtex Marketing
Corporation, of which we own a 50% share and which grants to us
a perpetual royalty-free license to the Playtex trademark
on and in connection with the sale of apparel in the United
States and Canada. The other 50% share of Playtex Marketing
Corporation is owned by Playtex Products, Inc., an unrelated
third-party, which has a perpetual royalty-free license to the
Playtex trademark on and in connection with the sale of
non-apparel products in the United States. Outside the United
States and Canada, we own the Playtex trademark and
perpetually license such trademark to Playtex Products, Inc. for
non-apparel products. In addition, as described below, as part
of Sara Lees sale in February 2006 of its European branded
apparel business, an affiliate of Sun Capital Partners, Inc., or
Sun Capital, has an exclusive, perpetual,
royalty-free license to manufacture, sell and distribute apparel
products under the Wonderbra and Playtex
trademarks in the member states of the EU, as well as
several other European nations and South Africa. We also own a
number of copyrights. Our trademarks and copyrights are
important to our marketing efforts and have substantial value.
We aggressively protect these trademarks and copyrights from
infringement and dilution through appropriate measures,
including court actions and administrative proceedings.
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Although the laws vary by jurisdiction, trademarks generally
remain valid as long as they are in use
and/or their
registrations are properly maintained. Most of the trademarks in
our portfolio, including our core brands, are covered by
trademark registrations in the countries of the world in which
we do business, with registration periods ranging between seven
and 20 years depending on the country. Trademark
registrations can be renewed indefinitely as long as the
trademarks are in use. We have an active program designed to
ensure that our trademarks are registered, renewed, protected
and maintained. We plan to continue to use all of our core
trademarks and plan to renew the registrations for such
trademarks for as long as we continue to use them. Most of our
copyrights are unregistered, although we have a sizable
portfolio of copyrighted lace designs that are the subject of a
number of registrations at the U.S. Copyright Office.
We place high importance on product innovation and design, and a
number of these innovations and designs are the subject of
patents. However, we do not regard any segment of our business
as being dependent upon any single patent or group of related
patents. In addition, we own proprietary trade secrets,
technology, and know how that we have not patented.
Shared
Trademark Relationship with Sun Capital
In February 2006, Sara Lee sold its European branded apparel
business to an affiliate of Sun Capital. In connection with the
sale, Sun Capital received an exclusive, perpetual, royalty-free
license to manufacture, sell and distribute apparel products
under the Wonderbra and Playtex trademarks in the
member states of the EU, as well as Belarus, Bosnia-Herzegovina,
Bulgaria, Croatia, Macedonia, Moldova, Morocco, Norway, Romania,
Russia, Serbia-Montenegro, South Africa, Switzerland, Ukraine,
Andorra, Albania, Channel Islands, Lichtenstein, Monaco,
Gibraltar, Guadeloupe, Martinique, Reunion and French Guyana,
which we refer to as the Covered Nations. We are not
permitted to sell Wonderbra and Playtex branded
products in the Covered Nations, and Sun Capital is not
permitted to sell Wonderbra and Playtex branded
products outside of the Covered Nations without our consent. In
connection with the sale, we also have received an exclusive,
perpetual royalty-free license to sell DIM and UNNO
branded products in Panama, Honduras, El Salvador, Costa
Rica, Nicaragua, Belize, Guatemala, Mexico, Puerto Rico, the
United States, Canada and, for DIM products, Japan. We
are not permitted to sell DIM or UNNO branded
apparel products outside of these countries and Sun Capital is
not permitted to sell DIM or UNNO branded apparel
products inside these countries. In addition, the rights to
certain European-originated brands previously part of Sara
Lees branded apparel portfolio were transferred to Sun
Capital and are not included in our brand portfolio.
Licensing
Relationship with Tupperware Corporation
In December 2005, Sara Lee sold its direct selling business,
which markets cosmetics, skin care products, toiletries and
clothing in 18 countries, to Tupperware Corporation, or
Tupperware. In connection with the sale, Dart
Industries Inc., or Dart, an affiliate of
Tupperware, received a three-year exclusive license agreement to
use the C Logo, Champion U.S.A., Wonderbra,
W by Wonderbra, The One and Only Wonderbra,
Playtex, Just My Size and Hanes trademarks
for the manufacture and sale, under the applicable brands, of
certain mens and womens apparel in the Philippines,
including underwear, socks, sportswear products, bras, panties
and girdles, and for the exhaustion of similar product inventory
in Malaysia. Dart also received a ten-year, royalty-free,
exclusive license to use the Girls Attitudes
trademark for the manufacture and sale of certain
toiletries, cosmetics, intimate apparel, underwear, sports wear,
watches, bags and towels in the Philippines. The rights and
obligations under these agreements were assigned to us as part
of the spin off.
In connection with the sale of Sara Lees direct selling
business, Tupperware also signed two five-year distributorship
agreements providing Tupperware with the right, which is
exclusive for the first three years of the agreements, to
distribute and sell, through door-to-door and similar channels,
Playtex, Champion, Rinbros, Aire,
Wonderbra, Hanes and Teens by Hanes apparel
items in Mexico that we have discontinued
and/or
determined to be obsolete. The agreements also provide
Tupperware with the exclusive right for five years to distribute
and sell through such channels such apparel items sold by us in
the ordinary course of business. The agreements also grant a
limited right to use such trademarks solely in connection with
the distribution and sale of those products in Mexico.
Table of Contents
Under the terms of the agreements, we reserve the right to apply
for, prosecute and maintain trademark registrations in Mexico
for those products covered by the distributorship agreement. The
rights and obligations under these agreements were assigned to
us as part of the spin off.
Intellectual Property Overview We market our products under hundreds of trademarks, service marks and trade names in the United States and other countries around the world, the most widely recognized being Hanes, Champion, Playtex, Bali, Just My Size, barely there, Wonderbra, C9 by Champion, Leggs, Outer Banks and Duofold. Some of our products are sold under trademarks that have been licensed from third parties, such as Polo Ralph Lauren mens underwear, and we also hold licenses from various toy and media companies that give us the right to use certain of their proprietary characters, names and trademarks. Some of our own trademarks are licensed to third parties for noncore product categories, such as Champion for athletic-oriented accessories. In the United States, the Playtex trademark is owned by Playtex Marketing Corporation, of which we own a 50% share and which grants to us a perpetual royalty-free license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual royalty-free license to the Playtex trademark on and in connection with the sale of non-apparel products in the United States. Outside the United States and Canada, we own the Playtex trademark and perpetually license such trademark to Playtex Products, Inc. for non-apparel products. In addition, as described below, as part of Sara Lees sale in February 2006 of its European branded apparel business, an affiliate of Sun Capital Partners, Inc., or Sun Capital, has an exclusive, perpetual, royalty-free license to manufacture, sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the EU, as well as several other European nations and South Africa. We also own a number of copyrights. Our trademarks and copyrights are important to our marketing efforts and have substantial value. We aggressively protect these trademarks and copyrights from infringement and dilution through appropriate measures, including court actions and administrative proceedings.
Table of ContentsAlthough the laws vary by jurisdiction, trademarks generally remain valid as long as they are in use and/or their registrations are properly maintained. Most of the trademarks in our portfolio, including our core brands, are covered by trademark registrations in the countries of the world in which we do business, with registration periods ranging between seven and 20 years depending on the country. Trademark registrations can be renewed indefinitely as long as the trademarks are in use. We have an active program designed to ensure that our trademarks are registered, renewed, protected and maintained. We plan to continue to use all of our core trademarks and plan to renew the registrations for such trademarks for as long as we continue to use them. Most of our copyrights are unregistered, although we have a sizable portfolio of copyrighted lace designs that are the subject of a number of registrations at the U.S. Copyright Office. We place high importance on product innovation and design, and a number of these innovations and designs are the subject of patents. However, we do not regard any segment of our business as being dependent upon any single patent or group of related patents. In addition, we own proprietary trade secrets, technology, and know how that we have not patented. Shared Trademark Relationship with Sun Capital In February 2006, Sara Lee sold its European branded apparel business to an affiliate of Sun Capital. In connection with the sale, Sun Capital received an exclusive, perpetual, royalty-free license to manufacture, sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the EU, as well as Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Macedonia, Moldova, Morocco, Norway, Romania, Russia, Serbia-Montenegro, South Africa, Switzerland, Ukraine, Andorra, Albania, Channel Islands, Lichtenstein, Monaco, Gibraltar, Guadeloupe, Martinique, Reunion and French Guyana, which we refer to as the Covered Nations. We are not permitted to sell Wonderbra and Playtex branded products in the Covered Nations, and Sun Capital is not permitted to sell Wonderbra and Playtex branded products outside of the Covered Nations without our consent. In connection with the sale, we also have received an exclusive, perpetual royalty-free license to sell DIM and UNNO branded products in Panama, Honduras, El Salvador, Costa Rica, Nicaragua, Belize, Guatemala, Mexico, Puerto Rico, the United States, Canada and, for DIM products, Japan. We are not permitted to sell DIM or UNNO branded apparel products outside of these countries and Sun Capital is not permitted to sell DIM or UNNO branded apparel products inside these countries. In addition, the rights to certain European-originated brands previously part of Sara Lees branded apparel portfolio were transferred to Sun Capital and are not included in our brand portfolio. Licensing Relationship with Tupperware Corporation In December 2005, Sara Lee sold its direct selling business, which markets cosmetics, skin care products, toiletries and clothing in 18 countries, to Tupperware Corporation, or Tupperware. In connection with the sale, Dart Industries Inc., or Dart, an affiliate of Tupperware, received a three-year exclusive license agreement to use the C Logo, Champion U.S.A., Wonderbra, W by Wonderbra, The One and Only Wonderbra, Playtex, Just My Size and Hanes trademarks for the manufacture and sale, under the applicable brands, of certain mens and womens apparel in the Philippines, including underwear, socks, sportswear products, bras, panties and girdles, and for the exhaustion of similar product inventory in Malaysia. Dart also received a ten-year, royalty-free, exclusive license to use the Girls Attitudes trademark for the manufacture and sale of certain toiletries, cosmetics, intimate apparel, underwear, sports wear, watches, bags and towels in the Philippines. The rights and obligations under these agreements were assigned to us as part of the spin off. In connection with the sale of Sara Lees direct selling business, Tupperware also signed two five-year distributorship agreements providing Tupperware with the right, which is exclusive for the first three years of the agreements, to distribute and sell, through door-to-door and similar channels, Playtex, Champion, Rinbros, Aire, Wonderbra, Hanes and Teens by Hanes apparel items in Mexico that we have discontinued and/or determined to be obsolete. The agreements also provide Tupperware with the exclusive right for five years to distribute and sell through such channels such apparel items sold by us in the ordinary course of business. The agreements also grant a limited right to use such trademarks solely in connection with the distribution and sale of those products in Mexico.
Table of ContentsUnder the terms of the agreements, we reserve the right to apply for, prosecute and maintain trademark registrations in Mexico for those products covered by the distributorship agreement. The rights and obligations under these agreements were assigned to us as part of the spin off. This excerpt taken from the HBI 10-K filed Sep 28, 2006. Intellectual
Property
Overview
We market our products under hundreds of trademarks, service
marks, and trade names in the United States and other
countries around the world, the most widely recognized being
Hanes, Playtex, Bali, barely there, Wonderbra, Just My Size,
Leggs, Champion, C9 by Champion, Duofold, Beefy-T, Outer
Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Some of
our products are sold under trademarks that have been licensed
from third parties, such as Polo Ralph Lauren mens
underwear, and we also hold licenses from various toy and media
companies which give us the right to use certain of their
proprietary characters, names and trademarks.
Some of our own trademarks are licensed to third parties for
non-core product categories, such as Champion for
athletic-oriented accessories. In the United States, the
Playtex trademark is owned by Playtex Marketing
Corporation, of which we own a 50% share and which grants to us
a perpetual license to the Playtex trademark on and in
connection with the sale of apparel in the United States and
Canada. The other 50% share of Playtex Marketing Corporation is
owned by Playtex Products, Inc., an unrelated third-party, which
has a perpetual license to the Playtex trademark on and
in connection with the sale of non-apparel products in the
United States. Outside the United States and Canada, we own the
Playtex trademark and
Table of Contents
perpetually license such trademark to Playtex Products, Inc. for
non-apparel products. In addition, as described below, as part
of Sara Lees sale in February 2006 of its European branded
apparel business, Sun Capital has an exclusive, perpetual,
royalty-free license to sell and distribute apparel products
under the Wonderbra and Playtex trademarks in the
member states of the EU, as well as several other European
nations and South Africa. We also own a number of copyrights.
Our trademarks and copyrights are important to our marketing
efforts and have substantial value. We aggressively protect
these trademarks and copyrights from infringement and dilution
through appropriate measures, including court actions and
administrative proceedings.
Although the laws vary by jurisdiction, trademarks generally
remain valid as long as they are in use
and/or their
registrations are properly maintained and have not been found to
have become generic. Most of the trademarks in our portfolio,
including all of our core brands, are covered by trademark
registrations in the countries of the world in which we do
business, with registration periods ranging between seven and
20 years depending on the country. Trademark registrations
generally can be renewed indefinitely as long as the trademarks
are in use. We have an active program designed to ensure that
our trademarks are registered, renewed, protected and
maintained. We plan to continue to use all of our core
trademarks and plan to renew the registrations for such
trademarks for as long as we continue to use them. Most of our
copyrights are unregistered, although we have a sizable
portfolio of copyrighted lace designs that are the subject of a
number of registrations at the U.S. Copyright Office.
We place high importance on product innovation and design, and a
number of these innovations and designs are the subject of
patents. However, we do not regard any segment of our business
as being dependent upon any single patent or group of related
patents. In addition, we own proprietary trade secrets,
technology and know-how that we have not patented.
Shared
Trademark Relationship with Sun Capital
In February 2006, Sara Lee sold its European branded apparel
business to an affiliate of Sun Capital. In connection with the
sale, Sun Capital received an exclusive, perpetual, royalty-free
license to sell and distribute apparel products under the
Wonderbra and Playtex trademarks in the member
states of the EU, as well as Belarus, Bosnia-Herzegovina,
Bulgaria, Croatia, Macedonia, Moldova, Morocco, Norway, Romania,
Russia, Serbia-Montenegro, South Africa, Switzerland, Ukraine,
Andorra, Albania, Channel Islands, Lichtenstein, Monaco,
Gibraltar, Guadeloupe, Martinique, Reunion and French Guyana
(the Covered Nations). We are not permitted to sell
Wonderbra and Playtex branded products in these
nations and without our agreement Sun Capital is not permitted
to sell Wonderbra and Playtex branded products
outside of these nations. In connection with the sale, we also
have received an exclusive, perpetual royalty-free license to
sell DIM and UNNO branded products in Panama, Honduras, El
Salvador, Costa Rica, Nicaragua, Belize, Guatemala, Mexico,
Puerto Rico, the United States, Canada and, for DIM products,
Japan. We are not permitted to sell DIM or UNNO branded apparel
products outside of these countries and Sun Capital will not be
permitted to sell DIM or UNNO branded apparel products inside
these countries. We also are not permitted to distribute or sell
certain apparel products, not including Hanes products,
in the Covered Nations until February 2007. In addition, the
rights to certain European-originated brands previously part of
Sara Lees branded apparel portfolio were transferred to
Sun Capital, and are not included in our brand portfolio.
Licensing
Relationship with Tupperware Corporation
In December 2005, Sara Lee sold its direct selling business,
which markets cosmetics, skin care products, toiletries and
clothing in 18 countries, to Tupperware Corporation. In
connection with the sale, Dart Industries Inc., or
Dart, an affiliate of Tupperware, received a
three-year exclusive license agreement to use the
C Logo, Champion U.S.A., Wonderbra, W by Wonderbra, The
One and Only Wonderbra, Playtex, Just My Size and Hanes
trademarks for the manufacture and sale, under the
applicable brands, of certain mens and womens
apparel in the Philippines, including underwear, socks,
sportswear products, bras, panties and girdles, and for the
exhaustion of similar product inventory in Malaysia. Dart also
received a ten-year, royalty-free, exclusive license to use the
Girls Attitudes and Girls Attitudes
trademarks for the manufacture and sale of certain
toiletries, cosmetics, intimate apparel, underwear, sportswear,
watches, bags and towels in the Philippines. The rights and
obligations under these agreements were assigned to us as a part
of the spin off. These license
Table of Contents
agreements are not yet effective pending the closing of the sale
of the direct selling business in the Philippines.
In connection with the sale of Sara Lees direct selling
business, Tupperware Corporation also signed two five-year
distributorship agreements providing Tupperware with the
exclusive right for three years to distribute and sell, through
door-to-door
and similar channels, Playtex, Champion, Rinbros, Aire,
Wonderbra, Hanes and Teens by Hanes apparel items in
Mexico that we have discontinued
and/or
determined to be obsolete. The agreements also provide
Tupperware with the exclusive right for five years to distribute
and sell through such channels such apparel items sold by us in
the ordinary course of business. The agreements also grant a
limited right to use such trademarks solely in connection with
the distribution and sale of those products in Mexico.
Under the terms of the agreements, we reserve the right to apply
for, prosecute and maintain trademark registrations in Mexico
for those products covered by the distributorship agreement. The
rights and obligations under these agreements were assigned to
us as part of the spin off.
This excerpt taken from the HBI 8-K filed Sep 5, 2006. Intellectual Property Overview We market our products under hundreds of trademarks, service marks, and trade names in the United States and other countries around the world, the most widely recognized being Hanes, Playtex, Bali, barely there, Wonderbra, Just My Size, Leggs, Champion, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo. Some of our products are sold under trademarks that have been licensed from third parties, such as Donna Karan hosiery and Polo Ralph Lauren mens underwear, and we also hold licenses from various toy and media companies, including Disney Enterprises, Inc., Marvel Enterprises, Inc., Mattel, Inc. and Dreamworks L.L.C., which give us the right to use certain of their proprietary characters, names and trademarks. Some of our own trademarks are licensed to third parties for non-core product categories, such as Champion for athletic-oriented accessories. In the United States, the Playtex trademark is owned by Playtex Marketing Corporation, of which we own a 50% share and which grants to us a perpetual license to the Playtex trademark on and in connection with the sale of apparel in the United States and Canada. The other 50% share of Playtex Marketing Corporation is owned by Playtex Products, Inc., an unrelated third-party, which has a perpetual license to the Playtex trademark on and in connection with the sale of non-apparel products in the United States. Outside the United States and Canada, we own the Playtex trademark and perpetually license such trademark to Playtex Products, Inc. for non-apparel products. In addition, as described below, as part of Sara Lees sale in February 2006 of its European branded apparel business, Sun Capital has an exclusive, perpetual, royalty-free license to sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the EU, as well as several other European nations and South Africa. We also own a number of copyrights. Our trademarks and copyrights are important to our marketing efforts and have substantial value. We aggressively protect these trademarks and copyrights from infringement and dilution through appropriate measures, including court actions and administrative proceedings. Although the laws vary by jurisdiction, trademarks generally remain valid as long as they are in use and/or their registrations are properly maintained and have not been found to have become generic. Most of the trademarks in our portfolio, including all of our core brands, are covered by trademark registrations in the countries of the world in which we do business, with registration periods ranging between seven and 20 years depending on the country. Trademark registrations generally can be renewed indefinitely as long as the trademarks are in use. We have an active program designed to ensure that our trademarks are registered,
81
Table of Contentsrenewed, protected and maintained. We plan to continue to use all of our core trademarks and plan to renew the registrations for such trademarks for as long as we continue to use them. Most of our copyrights are unregistered, although we have a sizable portfolio of copyrighted lace designs that are the subject of a number of registrations at the U.S. Copyright Office. We place high importance on product innovation and design, and a number of these innovations and designs are the subject of patents. However, we do not regard any segment of our business as being dependent upon any single patent or group of related patents. In addition, we own proprietary trade secrets, technology, and know how that we have not patented. Shared Trademark Relationship With Sun Capital In February 2006, Sara Lee sold its European branded apparel business to an affiliate of Sun Capital. In connection with the sale, Sun Capital received an exclusive, perpetual, royalty-free license to sell and distribute apparel products under the Wonderbra and Playtex trademarks in the member states of the EU, as well as Belarus, Bosnia-Herzegovina, Bulgaria, Croatia, Macedonia, Moldova, Morocco, Norway, Romania, Russia, Serbia-Montenegro, South Africa, Switzerland, Ukraine, Andorra, Albania, Channel Islands, Lichtenstein, Monaco, Gibraltar, Guadeloupe, Martinique, Reunion and French Guyana (the Covered Nations). We are not permitted to sell Wonderbra and Playtex branded products in these nations and without our agreement Sun Capital is not permitted to sell Wonderbra and Playtex branded products outside of these nations. In connection with the sale, Sara Lee also has received an exclusive, perpetual royalty-free license to sell DIM and UNNO branded products in Panama, Honduras, El Salvador, Costa Rica, Nicaragua, Belize, Guatemala, Mexico, Puerto Rico, the United States, Canada and, for DIM products, Japan. After the spin off, we will not be permitted to sell DIM or UNNO branded apparel products outside of these countries and Sun Capital will not be permitted to sell DIM or UNNO branded apparel products inside these countries. We are also not permitted to distribute or sell certain apparel products, not including Hanes products, in the Covered Nations until February 2007. In addition, the rights to certain European-originated brands previously part of Sara Lees branded apparel portfolio have been transferred to Sun Capital, and will not be included in our brand portfolio after the spin off. Licensing Relationship With Tupperware Corporation In December 2005, Sara Lee sold its direct selling business, which markets cosmetics, skin care products, toiletries and clothing in 18 countries, to Tupperware Corporation. In connection with the sale, Dart Industries Inc., or Dart, an affiliate of Tupperware, received a three-year exclusive license agreement to use the C Logo, Champion U.S.A., Wonderbra, W by Wonderbra, The One and Only Wonderbra, Playtex, Just My Size and Hanes trademarks for the manufacture and sale, under the applicable brands, of certain mens and womens apparel in the Philippines, including underwear, socks, sportswear products, bras, panties and girdles, and for the exhaustion of similar product inventory in Malaysia. Dart also received a ten-year, royalty-free, exclusive license to use the Girls Attitudes and Girls Attitudes trademarks for the manufacture and sale of certain toiletries, cosmetics, intimate apparel, underwear, sports wear, watches, bags and towels in the Philippines. The rights and obligations under these agreements will be assigned to us as a part of the spin off. These license agreements are not yet effective pending the closing of the sale of the direct selling business in the Philippines. In connection with the sale of Sara Lees direct selling business, Tupperware Corporation also signed two five-year distributorship agreements providing Tupperware with the exclusive right for three years to distribute and sell, through door-to-door and similar channels, Playtex, Champion, Rinbros, Aire, Wonderbra, Hanes and Teens by Hanes apparel items in Mexico that we have discontinued and/or determined to be obsolete. The agreements also provide Tupperware with the exclusive right for five years to distribute and sell through such channels such apparel items sold by us in the ordinary course of business. The agreements also grant a limited right to use such trademarks solely in connection with the distribution and sale of those products in Mexico. Under the terms of the agreements, we reserve the right to apply for, prosecute and maintain trademark registrations in Mexico for those products covered by the distributorship agreement. The rights and obligations under these agreements will be assigned to us as part of the spin off.
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