Hansen Natural has sealed a deal with Coca-Cola and Coca-Cola Enterprises for the distribution of Monster Energy drinks in six Western European countries, Canada and some territories in the U.S.
The energy drink sector is the fastest growing sector in the beverage industry and accounts for 85% of Hansen's 2006 net sales.
Nearly 80% of Hansen's employees specialize in sales & marketing, a skill that is crucial to success in the trendy alternative beverage industry.
From 2004 - 2006, net sales have nearly quadrupled and net income has almost quintopled.