With almost half of the US market, the company has saturated its largest and most important region, so domestic growth should slow.
The company’s “growth years” are coming to an end due to the retirement of the baby boomers, who are now past Harley buying age.
International growth will be a major challenge given that the brand is not as well established overseas.
Harley has had recent labor relations issues at its Pennsylvania factory, which may negatively affect returns
Sell