Harley-Davidson (HOG)

With almost half of the US market, the company has saturated its largest and most important region, so domestic growth should slow.

Harley-Davidson is too proud of it's product and rarely allows the selling price to be lower than the MRSP. In this economy people are looking for "good deals". The sticker price cannot be stuck, or no one is going to buy a "Hog".

I am a Harley rider...have been for years. But in today's environment who is going to spend $20K or more on a toy when we may be losing our jobs, retirement accounts turning to dust, and the cost of college tuition going through the roof. If I was dead set on getting a Harley right now there are plenty of used Harley's that are only a year old that you can get a great deal on.

I'm a motorcycle rider. I don't care for HD's product. While their product has improved over the years, quality and reliability still lag many of the other manufacturers. Their core style is dated and appeals primarily to baby boomers. Yes, HD does have a core of riders who will continue to buy their products no matter what, but this core isn't large enough to provide the increases in sales and profit HD needs. While the Harley fad among boomers had long legs, spanning roughly two decades, it is still a fad. And all fads end at some point.

Harley Davidson motorcycles may make the over 50 set feel "Bad" on the weekends, with black leather and "Harley Bar and Shield" logos on everything, but the facts are very apparent now...Harleys are overpriced, underpowered and over-serviced by the dealerships (an average oil change will cost you well over $100). For fraction of the costs, a customer can get a more powerful and innovative machine from many other manufacturers, including the American-made Victory from Polaris.

International growth will be a major challenge given that the brand is not as well established overseas.

The company’s “growth years” are coming to an end due to the retirement of the baby boomers, who are now past Harley buying age.