< Return to Bulls page"Better mileage than a hybrid, but makes you look cool"
As gas approaches $4 a gallon, are consumers going to switch to two wheels to save money? It would seem early results are... yes. The questions was posed to an Illinois Harley Dealer recently. Shad Zimbro, co-owner of Black Diamond Harley Davidson (HOG) in Marion, Illinois says, "It really is the truth because they do save a lot of money in gas by going to a motorcycle." He says his sales have doubled since last year.
Motorcycles tend to average about 50 miles a gallon and Harley makes models that get 70. Zimbro says he commutes 40 miles a day to work on his Harley and saves about $100 a week by doing so. It does make perfect sense, but obviously we need more data to see if it is just a regional trend or a larger one. The significance of this increase though, is impressive and that does lead me to believe it may be more than a local event.
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