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2012 Harris Poll EquiTrend: What America Loves to Eat: Chobani Greek Yogurt Debuts as Yogurt Brand of the Year; Orville Redenbacher is America's Popcorn Brand of the Year
PR Newswire  May 23  Comment 
NEW YORK, May 23, 2012 /PRNewswire/ -- America has a love affair with food, and the 2012 Harris Poll EquiTrend® study (EQ) shows which brands Americans are likely to reach for when they are hungry. EQ is an annual study that measures the perceptions
Finance and Accounting Employee Confidence Index Reaches 4-Year High
PR Newswire  May 22  Comment 
BOSTON, May 22, 2012 /PRNewswire/ -- The Mergis Group Finance and Accounting Employee Confidence Index, a measure of overall confidence among U.S. finance and accounting workers, jumped 8.5 points to 57.8 in the first quarter of 2012, propelling the
Four-in-Ten Smartphone Users Have Redeemed a Coupon on Their Device, Finds New CouponCabin.com Survey
PR Newswire  May 21  Comment 
WHITING, Ind., May 21, 2012 /PRNewswire/ -- Leave the scissors behind, coupon use has gone mobile. A new CouponCabin.com survey reveals that four-in-ten (40 percent) smartphone users have redeemed a coupon on their mobile device. In addition, nearly
Confidence in Congress Stays at Lowest Point in Almost Fifty Years
PR Newswire  May 21  Comment 
NEW YORK, May 21, 2012 /PRNewswire/ -- The Harris Poll has been measuring the confidence of the American public in the leaders of major institutions since 1966. After seeing drops in confidence in almost all institutions last year, there is some
Harris Poll EquiTrend: Brand Equity will be Key to Consumers' Health Insurer Selections
PR Newswire  May 17  Comment 
NEW YORK, May 17, 2012 /PRNewswire/ -- While public health care policy and the factors that influence consumer preference and purchasing decisions about health insurance are rapidly shifting, the 2012 Harris Poll EquiTrend® (EQ) study finds that
Over Half of American Summer Travelers Would Spend Bonus Dollars on Gas or Dining
PR Newswire  May 16  Comment 
SILVER SPRING, Md., May 16, 2012 /PRNewswire/ -- According to a recent survey conducted online by Harris Interactive on behalf of Choice Hotels among over 2,100 U.S adults, over four-in-five (87%) of Americans planning to travel for leisure this
Expedia Releases 2012 Flip Flop Report: Study Examines Beachgoer Behavior and Preferences Across Five Continents
PR Newswire  May 16  Comment 
BELLEVUE, Wash., May 16, 2012 /PRNewswire/ -- Expedia.com®, the world's largest online travel agency, today released the results of the 2012 Flip Flop Report, an analysis of behavior and preferences among beachgoers in North America, South America,
Seven in Ten Americans Cooking More Instead of Going Out to Save Money
PR Newswire  May 16  Comment 
NEW YORK, May 16, 2012 /PRNewswire/ -- One of the ways people gauge when an economic recovery is occurring is when Americans start spending more on things like eating out in restaurants. People are dining out. Over three in five U.S. adults (63%)
Randstad Engineering Employment Report: Worker Confidence Reaches Highest Level in 4 Years
PR Newswire  May 15  Comment 
BOSTON, May 15, 2012 /PRNewswire/ -- The Randstad Engineering Employee Confidence Index, a measure of overall confidence among U.S. engineering workers, was 64.9 in the first quarter of 2012--the highest level of confidence recorded since the third
Top Retailers in 2012 Harris Poll EquiTrend® Study: Walgreens is Drug Store Brand of the Year; Target stores is top-ranked for second straight year
PR Newswire  May 14  Comment 
NEW YORK, May 14, 2012 /PRNewswire/ -- While a fickle economy has forced many retailers into challenging periods of deep discounting, some top retail brands have managed to stay above the fray, partly due to their powerful brand equity. The 2012




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Harris Interactive Inc., (HPOL), is the 15th largest market research firm in the world. The company conducts proprietary and public research to help its clients achieve clear, material, and enduring results. Harris Interactive competes in the custom research market, which makes up about 1/3 of the overall research market. It is famous for its innovative use of Internet methodology to conduct systematically accurate market research, as well as the Harris Poll, one of the most respected proprietary surveys in the world. In order to lower cost and time needed to collect large amounts of data, Harris Interactive combines its proficiency in predictive and strategic research with proprietary methodologies and technology.




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