Harris Interactive Inc., (HPOL), is the 15th largest market research firm in the world. The company conducts proprietary and public research to help its clients achieve clear, material, and enduring results. Harris Interactive competes in the custom research market, which makes up about 1/3 of the overall research market. It is famous for its innovative use of Internet methodology to conduct systematically accurate market research, as well as the Harris Poll, one of the most respected proprietary surveys in the world. In order to lower cost and time needed to collect large amounts of data, Harris Interactive combines its proficiency in predictive and strategic research with proprietary methodologies and technology.