A wide range of internationally recognized brands presents a great opportunity to expand into digital media, such as internet video games. Many of these digital applications of brands could be key in securing market share in the "tween" demographic.
A wide range of internationally recognized brands presents a great opportunity to expand into digital media, such as internet video games. Many of these digital applications of brands could be key in securing market share in the "tween" demographic.
Summer blockbuster movies such as Spider-Man 3 and Transformers should propel sales of the corresponding toy lines to high levels. Sales of Star Wars merchandise remain strong long after the 2005 release of the last Star Wars movie.
In recent years Hasbro has shown a knack for identifying toy crazes such as Pokemon and negotiating potentially lucrative licensing agreements to supplement sales of its myriad popular brands and products.