HealthSpring members and participating doctors are sharing their
positive experiences with the company’s Medicare Advantage plans in a
new television advertising campaign HealthSpring began running this
month.
The campaign emphasizes HealthSpring’s coordinated care approach and
focus on prevention and exceptional customer service. Actual members and
participating doctors from across the company’s markets share their
thoughts on HealthSpring’s benefits and overall approach to healthcare
for its members.
“Last year’s campaign first introduced real members talking about their
personal experiences with HealthSpring,” HealthSpring Vice President of
Marketing Mark Tinsey said. “People really responded to those first-hand
testimonials, so this year we wanted to expand on that and also allow
doctors to talk about why our emphasis on coordinating care and
prevention is so important.”
The spots also outline some of HealthSpring’s benefits for the coming
year, including plans that offer:
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No or low monthly premiums.
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Dental coverage.
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Fitness club membership.
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Prescription drug coverage through the gap.
HealthSpring began running its updated campaign this month on major
television networks across all its markets in preparation for Medicare’s
Annual Enrollment Period, which begins Nov. 15 and ends Dec. 31. This is
the time when Medicare beneficiaries can make changes to their Medicare
plans, including signing up with private Medicare Advantage plans like
HealthSpring.
“Our members and doctors can tell the story much better than we can,”
Tinsey said. “We want to communicate the ways we help members get more
from Medicare and more from life, and what better way to do that than
through the stories of real people who have experienced what we offer?”
Examples of HealthSpring’s 2010 television commercials are available for
viewing at http://press.healthspring.com.
HealthSpring, Inc. (NYSE:HS) is based in Nashville, Tenn., and is one of
the country’s largest Medicare Advantage coordinated care plans.
HealthSpring currently owns and operates Medicare Advantage plans in
Alabama, Florida, Illinois, Mississippi, Tennessee and Texas and also
offers a national stand-alone Medicare prescription drug plan. For more
information, visit www.healthspring.com.
Media information is available at HealthSpring’s press site: http://press.healthspring.com.
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