Hershey Foods (HSY)

How to View the Proxy Materials Online:

Have the 12-digit Control Number (located on the following page) available and visit www.proxyvote.com.

How to Request and Receive a PAPER or EMAIL Copy of the Proxy Materials:

If you want to receive a paper or email copy of these documents, you must request one. There is no charge to you for requesting a copy. Please make your request for a copy as instructed below on or before April 16, 2009 to facilitate timely delivery. You will have the opportunity to make a request to receive paper copies for all future meetings or only for the 2009 Annual Meeting of Stockholders.

Please have your 12-digit Control Number (located on the following page) available, then use one of the following methods to make your request:

1) BY INTERNET:

www.proxyvote.com

2) BY TELEPHONE:

1-800-579-1639

1-866-412-8385 (for rotary phone users only)

3) BY EMAIL*:

sendmaterial@proxyvote.com

* If requesting materials by email, please send a blank email with the 12-digit Control Number (located on the following page) in the subject line. Requests, instructions and other inquiries sent to this email address will NOT be forwarded to your investment advisor.

— How To Vote —

Please Choose One of the Following Voting Methods

Vote In Person: Please review the proxy materials for directions to the annual meeting and information on what you will need to bring with you to gain access to the meeting. You must have a government-issued photo identification and an admission ticket to be admitted. THIS NOTICE WILL SERVE AS AN ADMISSION TICKET. At the meeting, you will need to request a ballot to vote these shares.

Vote By Internet: To vote now by Internet, go to www.proxyvote.com. Have the 12-digit Control Number (located on the following page) available and follow the instructions.

Vote By Mail: You can vote by mail by requesting a paper copy of the materials, which will include a proxy card.

The Proposals to be voted on at our Annual

Meeting are listed below along with the

Board of Directors’ recommendations.

    01) R.F. Cavanaugh

    02) C.A. Davis

    03) A.G. Langbo

    04) J.E. Nevels

    05) T.J. Ridge

    06) D.L. Shedlarz

    07) C.B. Strauss

    08) D.J. West

    09) L.S. Zimmerman