HSY » Topics » Key Marketplace Metrics

This excerpt taken from the HSY 10-K filed Feb 19, 2010.

Key U.S. Marketplace Metrics

 

For the 52 weeks ended December 31,

   2009     2008     2007  

Consumer Takeaway Increase

   7.2   3.3   1.3

Market Share Increase (Decrease)

   0.1     (0.2   (1.3

Consumer takeaway is provided for channels of distribution accounting for approximately 80% of our U.S. confectionery retail business. These channels of distribution include food, drug, mass merchandisers, including Wal-Mart Stores, Inc., and convenience stores. The change in market share is provided for channels measured by syndicated data which include sales in the food, drug, convenience store and mass merchandiser classes of trade, excluding sales of Wal-Mart Stores, Inc.

These excerpts taken from the HSY 10-K filed Feb 20, 2009.

Key U.S. Marketplace Metrics

 

For the 52 weeks ended December 31,

   2008     2007     2006  

Consumer Takeaway Increase

   3.3 %   1.3 %   4.0 %

Market Share Decrease

   (0.2 )   (1.3 )   (0.2 )

 

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Table of Contents

Consumer takeaway is provided for channels of distribution accounting for approximately 80% of our U.S. confectionery retail business. These channels of distribution include food, drug, mass merchandisers, including Wal-Mart Stores, Inc., and convenience stores. The change in market share is provided for channels measured by syndicated data which include sales in the food, drug, convenience store and mass merchandiser classes of trade, excluding sales of Wal-Mart Stores, Inc.

Key U.S. Marketplace Metrics

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For the 52 weeks ended December 31,

  2008  2007  2006 

Consumer Takeaway Increase

  3.3% 1.3% 4.0%

Market Share Decrease

  (0.2) (1.3) (0.2)

 


21







Table of Contents


Consumer takeaway is provided for channels of distribution accounting for approximately 80% of our U.S.
confectionery retail business. These channels of distribution include food, drug, mass merchandisers, including Wal-Mart Stores, Inc., and convenience stores. The change in market share is provided for channels measured by syndicated data which
include sales in the food, drug, convenience store and mass merchandiser classes of trade, excluding sales of Wal-Mart Stores, Inc.

This excerpt taken from the HSY 10-K filed Feb 19, 2008.

Key Marketplace Metrics

 

For the 52 weeks ended December 31,

   2007     2006     2005  

Consumer Takeaway Increase

   1.3 %   4.0 %   4.2 %

Market Share (Decrease) Increase

   (1.3 )   (0.2 )   0.7  

21


Table of Contents

 

Consumer takeaway is provided for channels of distribution accounting for approximately 80% of our U.S. confectionery retail business. These channels of distribution include food, drug, mass merchandisers, including Wal-Mart Stores, Inc., and convenience stores. The change in market share is provided for channels measured by syndicated data which include sales in the food, drug, convenience store and mass merchandiser classes of trade, excluding sales of Wal-Mart Stores, Inc.

This excerpt taken from the HSY 10-K filed Feb 23, 2007.

Key Marketplace Metrics

 

For the 52 weeks ended December 31,

   2006     2005     2004  

Consumer Takeaway Increase

   4.0 %   4.2 %   7.0 %

Market Share (Decrease) Increase

   (0.2 )   0.7     0.5  

Consumer takeaway is provided for channels of distribution accounting for approximately 80% of our U.S. confectionery retail business. These channels of distribution include food, drug, mass merchandisers, including Wal-Mart Stores, Inc., and convenience stores. The change in market share is provided for measured channels which include sales in the food, drug, convenience store and mass merchandiser classes of trade, excluding sales of Wal-Mart Stores, Inc.

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