This excerpt taken from the HSY 10-K filed Feb 23, 2007.
North American Commercial Group
Our North American Commercial Group has responsibility for continuing to build our confectionery leadership, while capitalizing on our scale in the U.S. and Canada. This organization leverages our ability to capitalize on the unique consumer and customer trends within each country. This includes developing and growing our business in our chocolate, sugar confectionery, snacks, refreshment, food and beverage enhancers, and food service product lines.
A component of the North American Commercial Group, The Hershey Experience, manages our catalog sales and our retail operations within the United States that include Hersheys Chocolate World in Hershey, Pennsylvania, Hersheys Times Square in New York, New York and Hersheys Chicago in Chicago, Illinois.