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HSY » Topics » Selling and Marketing Organization

This excerpt taken from the HSY 10-K filed Feb 19, 2010.

Selling and Marketing Organization

Our selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to:

 

  •  

Leverage our marketing and sales leadership in the United States and Canada;

 

  •  

Focus on key strategic growth areas in global markets; and

 

  •  

Build capabilities that capitalize on unique consumer and customer trends.

These excerpts taken from the HSY 10-K filed Feb 20, 2009.

Selling and Marketing Organization

Our selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to:

 

  •  

Leverage our marketing and sales leadership in the United States and Canada;

 

  •  

Focus on key strategic growth areas in global markets; and

 

  •  

Build capabilities that capitalize on unique consumer and customer trends.

Selling and Marketing Organization

SIZE="2">Our selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to:

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Leverage our marketing and sales leadership in the United States and Canada;

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Focus on key strategic growth areas in global markets; and

 







 • 

Build capabilities that capitalize on unique consumer and customer trends.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:4%">Hershey North America

Hershey
North America has responsibility for continuing to build our chocolate and confectionery market position, while capitalizing on our scale in the U.S. and Canada. This organization leverages our ability to capitalize on the unique consumer and
customer trends within each country. This includes developing and growing our business in our chocolate, sugar confectionery, refreshment, food and beverage enhancers, and food service product lines.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:4%">Hershey International

Hershey
International markets confectionery products and food and beverage enhancers worldwide and has responsibility for pursuing profitable growth opportunities in key markets, primarily in Latin America and

 


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Asia. This organization is responsible for international subsidiaries that manufacture, import, market, sell or distribute chocolate, confectionery and
beverage products in Mexico, Brazil and India. Hershey International manufactures confectionery products for the markets in Asia, particularly in China, under a manufacturing agreement with Lotte Confectionery Co., Ltd.

STYLE="margin-top:12px;margin-bottom:0px; margin-left:4%">A component of Hershey International, International Marketing and Innovation, manages our Hershey’s Shanghai retail attraction in Shanghai, China.

These excerpts taken from the HSY 10-K filed Feb 19, 2008.

Selling and Marketing Organization

Our selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to:

 

  •  

Leverage our marketing and sales leadership in the United States and Canada;

 

  •  

Focus on key strategic growth areas in global markets; and

 

  •  

Build capabilities that capitalize on unique consumer and customer trends.

Selling and Marketing Organization

SIZE="2">Our selling and marketing organization is comprised of Hershey North America, Hershey International and the Global Marketing Group. This organization is designed to:

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Leverage our marketing and sales leadership in the United States and Canada;

STYLE="font-size:6px;margin-top:0px;margin-bottom:0px"> 







 • 

Focus on key strategic growth areas in global markets; and

 







 • 

Build capabilities that capitalize on unique consumer and customer trends.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:4%">Hershey North America

Hershey
North America has responsibility for continuing to build our confectionery leadership, while capitalizing on our scale in the U.S. and Canada. This organization leverages our ability to capitalize on the unique consumer and customer trends within
each country. This includes developing and growing our business in our chocolate, sugar confectionery, snacks, refreshment, food and beverage enhancers, and food service product lines.

STYLE="margin-top:18px;margin-bottom:0px; margin-left:4%">Hershey International

Hershey
International markets confectionery products, and food and beverage enhancers worldwide and has responsibility for pursuing profitable growth opportunities in key markets, primarily in Latin America and


1






Table of Contents


 


Asia. This organization is responsible for international subsidiaries that manufacture, import, market, sell and distribute chocolate, confectionery and
beverage products in Mexico and Brazil. Hershey International manufactures and distributes confectionery products, snacks and beverages in India through Godrej Hershey Foods and Beverages Company under an agreement entered into in May 2007 with
Godrej Beverages and Foods, Ltd., one of India’s largest consumer goods, confectionery and food companies.

This excerpt taken from the HSY 10-K filed Feb 23, 2007.

Selling and Marketing Organization

Our selling and marketing organization is comprised of the North American Commercial Group, the International Commercial Group and the Global Growth and Innovation Group. This organization is designed to:

 

  •  

Leverage our marketing and sales leadership in the United States and Canada;

 

  •  

Focus on key strategic growth areas in global markets; and

 

  •  

Build capabilities that capitalize on unique consumer and customer trends.

EXCERPTS ON THIS PAGE:

10-K
Feb 19, 2010
10-K (2 sections)
Feb 20, 2009
10-K (2 sections)
Feb 19, 2008
10-K
Feb 23, 2007

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