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HP Helps Japan's SOFTBANK MOBILE Build Online Content Store for Mobile Customers

PALO ALTO, CA -- (Marketwire) -- 06/25/12 -- HP Enterprise Services today announced that SOFTBANK MOBILE Corporation has used an HP (NYSE: HPQ) online storefront solution to offer its more than 29 million customers in Japan a fast, easy way to shop for, download and manage wireless services and entertainment content.

Leading communications service providers (CSPs) such as SOFTBANK MOBILE are creating content stores to help win and retain customer loyalty in a fast-changing mobile internet market.

SOFTBANK MOBILE, one of the three largest CSPs in Japan, used the HP Service Delivery Platform (SDP) Storefront Portal to create an online content store called The SOFTBANK Bookstore. Launched in December 2010, The SOFTBANK Bookstore is very popular with customers, offering them more than 372,000 files.

The company has expanded this broad variety of choices by supplementing its own offerings with those from other major third-party content providers. It further enhances customer flexibility by supporting multiple handsets and wireless devices.

"SOFTBANK MOBILE's No. 1 goal is the best customer experience, and the SOFTBANK Bookstore is a big step toward that goal," said Hironobu Tamba, division head, Product and Service Division, SOFTBANK MOBILE. "HP understood our business, provided a complete solution that cut time-to-market in half, and helped us with final implementation."

The HP SDP Storefront Portal, based on HP SDP, is an integrated solution with an extensible framework that can help CSPs link SDPs to the app store business model. The solution includes a customer-facing app store and a developer portal, and has been deployed by CSPs worldwide.

"SOFTBANK MOBILE is building valuable customer loyalty with the online service delivery storefront solutions from HP," said David Sliter, vice president and general manager, Communications, Media and Entertainment Solutions, Enterprise Services, HP. "The new HP SDP Storefront Portal also is enabling it to transform its business models with new revenue streams."

About HP
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This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services (and the enhancement of existing products and services) to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; expectations and assumptions relating to the execution and timing of cost reduction programs and restructuring and integration plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2012 and HP's other filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2011. HP assumes no obligation and does not intend to update these forward-looking statements.

© 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

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