HD » Topics » EXPO Design Center Stores

This excerpt taken from the HD 10-K filed Mar 29, 2006.

EXPO Design Center Stores

EXPO Design Center stores are designed to be a complete home decorating and remodeling resource for middle- to upper- income D-I-F-M customers by offering interior design products for kitchens, baths, appliances and flooring, as well as products for lighting, decorating and storage and organization projects, beyond those available in The Home Depot stores. In each of the 34 EXPO Design Center stores, customers are also offered complete project management and installation services through

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associates who have expertise in designing, planning and completing decorating and remodeling projects.

This excerpt taken from the HD 10-K filed Apr 11, 2005.

EXPO Design Center Stores

Operating Strategy.    The operating strategy behind our EXPO Design Center stores is to be a complete home decorating and remodeling resource. Each store offers 12 specialty businesses under one roof and features design showrooms with full-size displays to help customers visualize the end result of interior design projects. To assist our customers, we also offer complete project management and installation services. Accordingly, we employ associates who have expertise in designing, planning and completing decorating and remodeling projects.

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Customers.    Typically, customers at EXPO Design Center stores are middle- to upper- income D-I-F-M customers, who purchase merchandise for installation by others. Accordingly, we offer installation services through qualified independent contractors for most of the products we sell at these stores. Additionally, our professional customers are generally custom builders, remodelers, designers and architects.

Products and Services.    EXPO Design Center stores offer interior design products and installation services for kitchens, baths, appliances and flooring, as well as products for lighting, decorating and storage and organization projects. EXPO Design Center stores offer a broad range of merchandise in an effort to meet the needs of shoppers whose interior design preferences may be beyond the items available in a Home Depot store. While there is minimal overlap between the products offered in Home Depot stores and EXPO Design Center stores, those products available at EXPO Design Center stores represent a more distinctive assortment of merchandise. In addition to nationally advertised brand name products, we also offer items that must be special ordered or that are typically offered only through showrooms.

EXCERPTS ON THIS PAGE:

10-K
Mar 29, 2006
10-K
Apr 11, 2005

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