HDIX » Topics » Sales and marketing

These excerpts taken from the HDIX 10-K filed Mar 12, 2009.
Sales and marketing
 
In the United States, we have a direct sales force that works with retail pharmacies, domestic distributors, mail service providers and managed care organizations in a collaborative effort to deliver our products to the diabetic end-user. Our sales team is a diverse group including telesales, managed care specialists and clinical support specialists, who are located throughout the country and provide our customers with ongoing clinical support for our products.
 
In addition to our direct sales efforts, we have been able to leverage the sales forces of our domestic distributor customers. Through our top three distributor customers (AmerisourceBergen Corporation, Cardinal Health Inc. and McKesson Corporation (“McKesson”)), we estimate that we gain access to approximately 1,400 sales people in the United States, who promote our products to food and drug retailers and mass merchandisers.
 
Our marketing team is responsible for product planning and management, advertising and promotion, market research, branding and public relations. Our marketing team is also involved in evaluating business strategies to exploit our competitive position.
 
Internationally, we sell our products through distributors located in Latin America, Europe, Australia and Asia, and on a direct basis in the United Kingdom and Canada. We sell our products in these markets under our own brands and under our co-branded format. We have multiple international co-branding partnerships, including Shoppers Drugmart in Canada, FASA in Latin America, SuperDrug Stores plc in the United Kingdom, Grace Medical, Inc. in China, Hemopharm GmbH (a division of STADA AG) in Germany, Med Trust GmbH in Austria, and Diabetes Australia New South Wales in Australia. We believe that the international markets represent a significant opportunity for us and are focused on expanding our co-branding and distribution relationships to capitalize on this opportunity.


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Sales and marketing
 
In the United States, we have a direct sales force that works with retail pharmacies, domestic distributors, mail service providers and managed care organizations in a collaborative effort to deliver our products to the diabetic end-user. Our sales team is a diverse group including telesales, managed care specialists and clinical support specialists, who are located throughout the country and provide our customers with ongoing clinical support for our products.
 
In addition to our direct sales efforts, we have been able to leverage the sales forces of our domestic distributor customers. Through our top three distributor customers (AmerisourceBergen Corporation, Cardinal Health Inc. and McKesson Corporation (“McKesson”)), we estimate that we gain access to approximately 1,400 sales people in the United States, who promote our products to food and drug retailers and mass merchandisers.
 
Our marketing team is responsible for product planning and management, advertising and promotion, market research, branding and public relations. Our marketing team is also involved in evaluating business strategies to exploit our competitive position.
 
Internationally, we sell our products through distributors located in Latin America, Europe, Australia and Asia, and on a direct basis in the United Kingdom and Canada. We sell our products in these markets under our own brands and under our co-branded format. We have multiple international co-branding partnerships, including Shoppers Drugmart in Canada, FASA in Latin America, SuperDrug Stores plc in the United Kingdom, Grace Medical, Inc. in China, Hemopharm GmbH (a division of STADA AG) in Germany, Med Trust GmbH in Austria, and Diabetes Australia New South Wales in Australia. We believe that the international markets represent a significant opportunity for us and are focused on expanding our co-branding and distribution relationships to capitalize on this opportunity.


9


Table of Contents

Sales and marketing
 
In the United States, we have a direct sales force that works with retail pharmacies, domestic distributors, mail service providers and managed care organizations in a collaborative effort to deliver our products to the diabetic end-user. Our sales team is a diverse group including telesales, managed care specialists and clinical support specialists, who are located throughout the country and provide our customers with ongoing clinical support for our products.
 
In addition to our direct sales efforts, we have been able to leverage the sales forces of our domestic distributor customers. Through our top three distributor customers (AmerisourceBergen Corporation, Cardinal Health Inc. and McKesson Corporation (“McKesson”)), we estimate that we gain access to approximately 1,400 sales people in the United States, who promote our products to food and drug retailers and mass merchandisers.
 
Our marketing team is responsible for product planning and management, advertising and promotion, market research, branding and public relations. Our marketing team is also involved in evaluating business strategies to exploit our competitive position.
 
Internationally, we sell our products through distributors located in Latin America, Europe, Australia and Asia, and on a direct basis in the United Kingdom and Canada. We sell our products in these markets under our own brands and under our co-branded format. We have multiple international co-branding partnerships, including Shoppers Drugmart in Canada, FASA in Latin America, SuperDrug Stores plc in the United Kingdom, Grace Medical, Inc. in China, Hemopharm GmbH (a division of STADA AG) in Germany, Med Trust GmbH in Austria, and Diabetes Australia New South Wales in Australia. We believe that the international markets represent a significant opportunity for us and are focused on expanding our co-branding and distribution relationships to capitalize on this opportunity.


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Table of Contents

Sales and
marketing



 



In the United States, we have a direct sales force that works
with retail pharmacies, domestic distributors, mail service
providers and managed care organizations in a collaborative
effort to deliver our products to the diabetic end-user. Our
sales team is a diverse group including telesales, managed care
specialists and clinical support specialists, who are located
throughout the country and provide our customers with ongoing
clinical support for our products.


 



In addition to our direct sales efforts, we have been able to
leverage the sales forces of our domestic distributor customers.
Through our top three distributor customers (AmerisourceBergen
Corporation, Cardinal Health Inc. and McKesson Corporation
(“McKesson”)), we estimate that we gain access to
approximately 1,400 sales people in the United States, who
promote our products to food and drug retailers and mass
merchandisers.


 



Our marketing team is responsible for product planning and
management, advertising and promotion, market research, branding
and public relations. Our marketing team is also involved in
evaluating business strategies to exploit our competitive
position.


 



Internationally, we sell our products through distributors
located in Latin America, Europe, Australia and Asia, and on a
direct basis in the United Kingdom and Canada. We sell our
products in these markets under our own brands and under our
co-branded format. We have multiple international co-branding
partnerships, including Shoppers Drugmart in Canada, FASA in
Latin America, SuperDrug Stores plc in the United Kingdom,
Grace Medical, Inc. in China, Hemopharm GmbH (a division of
STADA AG) in Germany, Med Trust GmbH in Austria, and
Diabetes Australia New South Wales in Australia. We believe that
the international markets represent a significant opportunity
for us and are focused on expanding our co-branding and
distribution relationships to capitalize on this opportunity.





9





Table of Contents







Sales and
marketing



 



In the United States, we have a direct sales force that works
with retail pharmacies, domestic distributors, mail service
providers and managed care organizations in a collaborative
effort to deliver our products to the diabetic end-user. Our
sales team is a diverse group including telesales, managed care
specialists and clinical support specialists, who are located
throughout the country and provide our customers with ongoing
clinical support for our products.


 



In addition to our direct sales efforts, we have been able to
leverage the sales forces of our domestic distributor customers.
Through our top three distributor customers (AmerisourceBergen
Corporation, Cardinal Health Inc. and McKesson Corporation
(“McKesson”)), we estimate that we gain access to
approximately 1,400 sales people in the United States, who
promote our products to food and drug retailers and mass
merchandisers.


 



Our marketing team is responsible for product planning and
management, advertising and promotion, market research, branding
and public relations. Our marketing team is also involved in
evaluating business strategies to exploit our competitive
position.


 



Internationally, we sell our products through distributors
located in Latin America, Europe, Australia and Asia, and on a
direct basis in the United Kingdom and Canada. We sell our
products in these markets under our own brands and under our
co-branded format. We have multiple international co-branding
partnerships, including Shoppers Drugmart in Canada, FASA in
Latin America, SuperDrug Stores plc in the United Kingdom,
Grace Medical, Inc. in China, Hemopharm GmbH (a division of
STADA AG) in Germany, Med Trust GmbH in Austria, and
Diabetes Australia New South Wales in Australia. We believe that
the international markets represent a significant opportunity
for us and are focused on expanding our co-branding and
distribution relationships to capitalize on this opportunity.





9





Table of Contents







Sales and
marketing



 



In the United States, we have a direct sales force that works
with retail pharmacies, domestic distributors, mail service
providers and managed care organizations in a collaborative
effort to deliver our products to the diabetic end-user. Our
sales team is a diverse group including telesales, managed care
specialists and clinical support specialists, who are located
throughout the country and provide our customers with ongoing
clinical support for our products.


 



In addition to our direct sales efforts, we have been able to
leverage the sales forces of our domestic distributor customers.
Through our top three distributor customers (AmerisourceBergen
Corporation, Cardinal Health Inc. and McKesson Corporation
(“McKesson”)), we estimate that we gain access to
approximately 1,400 sales people in the United States, who
promote our products to food and drug retailers and mass
merchandisers.


 



Our marketing team is responsible for product planning and
management, advertising and promotion, market research, branding
and public relations. Our marketing team is also involved in
evaluating business strategies to exploit our competitive
position.


 



Internationally, we sell our products through distributors
located in Latin America, Europe, Australia and Asia, and on a
direct basis in the United Kingdom and Canada. We sell our
products in these markets under our own brands and under our
co-branded format. We have multiple international co-branding
partnerships, including Shoppers Drugmart in Canada, FASA in
Latin America, SuperDrug Stores plc in the United Kingdom,
Grace Medical, Inc. in China, Hemopharm GmbH (a division of
STADA AG) in Germany, Med Trust GmbH in Austria, and
Diabetes Australia New South Wales in Australia. We believe that
the international markets represent a significant opportunity
for us and are focused on expanding our co-branding and
distribution relationships to capitalize on this opportunity.





9





Table of Contents







These excerpts taken from the HDIX 10-K filed Mar 17, 2008.
Sales and marketing
 
In the United States, we have a direct sales force that works with retail pharmacies, domestic distributors, mail service providers and managed care organizations in a collaborative effort to deliver our products to the diabetic end-user. Our sales team is a diverse group including telesales, managed care specialists and clinical support specialists, who are located throughout the country and provide our customers with ongoing clinical support for our products.
 
In addition to our direct sales efforts, we have been able to leverage the sales forces of our domestic distributor customers. Through our top three distributor customers (AmerisourceBergen Corporation, Cardinal Health Inc. and McKesson Corporation (“McKesson”)), we estimate that we gain access to approximately 1,700 sales people in the United States, who promote our products to food and drug retailers and mass merchandisers.
 
Our marketing team is responsible for product planning and management, advertising and promotion, market research, branding and public relations. Our marketing team is also involved in evaluating business strategies to exploit our competitive position.
 
Internationally, we sell our products through distributors located in Latin America, Europe, Australia and Asia, and on a direct basis in the United Kingdom and Canada. We sell our products in these markets under our own brands and under our co-branded format. We have multiple international co-branding partnerships, including FASA in Latin America, SuperDrug Stores in the United Kingdom, Grace Medical in China and Diabetes Australia New South Wales in Australia. We believe that the international markets represent a


9


Table of Contents

significant opportunity for us and are focused on expanding our co-branding and distribution relationships to capitalize on this opportunity.
 
Sales and
marketing



 



In the United States, we have a direct sales force that works
with retail pharmacies, domestic distributors, mail service
providers and managed care organizations in a collaborative
effort to deliver our products to the diabetic end-user. Our
sales team is a diverse group including telesales, managed care
specialists and clinical support specialists, who are located
throughout the country and provide our customers with ongoing
clinical support for our products.


 



In addition to our direct sales efforts, we have been able to
leverage the sales forces of our domestic distributor customers.
Through our top three distributor customers (AmerisourceBergen
Corporation, Cardinal Health Inc. and McKesson Corporation
(“McKesson”)), we estimate that we gain access to
approximately 1,700 sales people in the United States, who
promote our products to food and drug retailers and mass
merchandisers.


 



Our marketing team is responsible for product planning and
management, advertising and promotion, market research, branding
and public relations. Our marketing team is also involved in
evaluating business strategies to exploit our competitive
position.


 



Internationally, we sell our products through distributors
located in Latin America, Europe, Australia and Asia, and on a
direct basis in the United Kingdom and Canada. We sell our
products in these markets under our own brands and under our
co-branded format. We have multiple international co-branding
partnerships, including FASA in Latin America, SuperDrug Stores
in the United Kingdom, Grace Medical in China and Diabetes
Australia New South Wales in Australia. We believe that the
international markets represent a





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Table of Contents






significant opportunity for us and are focused on expanding our
co-branding and distribution relationships to capitalize on this
opportunity.


 




This excerpt taken from the HDIX 10-K filed Mar 23, 2007.
Sales and marketing
 
In the United States, we have a direct sales force that works with retail pharmacies, domestic distributors, mail service providers and managed care organizations in a collaborative effort to deliver our products to the diabetic end-user. Our sales team is a diverse group including managed care specialists and clinical support specialists, who are located throughout the country and provide our customers with ongoing clinical support for our products.
 
In addition to our direct sales efforts, we have been able to leverage the sales forces of our domestic distributor customers. Through our top three distributor customers (AmerisourceBergen Corporation, Cardinal Health Inc. and McKesson Corporation (“McKesson”)), we estimate that we gain access to approximately 1,600 sales people in the United States, who promote our products to food and drug retailers and mass merchandisers.
 
Our marketing team is responsible for product planning and management, advertising and promotion, market research, branding and public relations. Our marketing team is also involved in evaluating business strategies to exploit our competitive position.
 
Internationally, we sell our products through distributors located in Latin America, Europe and Asia, and on a direct basis in the United Kingdom and Australia. We sell our products in these markets under our own brands and under our co-branded format. We have multiple international co-branding partnerships, including FASA in Latin America, SuperDrug Stores in the United Kingdom, Grace Medical in China and Diabetes Australia in Australia. We believe that the international markets represent a significant opportunity for us and are focused on expanding our co-branding and distribution relationships to capitalize on this opportunity.
 
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