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About Hot Topic.
Hot Topic operates two different stores: Hot Topic, and Torrid. Each store type also has an online presence.
Competition for Hot Topic stores is very diverse. Local competitors include street alternative and vintage clothing stores, particularly in metropolitan areas. Mall-based, national retailers and chains in competition with Hot Topic include Abercrombie & Fitch Company (ANF), Aeropostale (ARO), American Eagle Outfitters (AEO), Forever 21, H&M, Old Navy (a division of Gap (GPS), Buckle (BKE) , Wet Seal (WTSLA), Urban Outfitters (URBN), and Zumiez (ZUMZ). Because of their music paraphernalia offerings, additionally, smaller competition comes from chains selling music products such as Best Buy (BBY) and Borders Group (BGP).
Competition for Torrid is less intense. Although there are retailers targeting the plus-size female demographic, including Lane Bryant, none specifically target the younger female age group in this demographic; most cater to more mature women and/or focus on career clothing. Department stores and discount stores such as Target also provide competition, as well as plus-size catalogs and web-based stores which carry plus-size junior's clothing.
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