Hygeia (ATH:HYGEIA)

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Introducing JolieMama.com -- A New Parenting Site for Moms of Teenaged Girls

SAN FRANCISCO, CA -- (Marketwire) -- 08/19/09 -- Hygéia Personal Care Products, Inc., developer and marketer of innovative feminine care products designed exclusively for young women under the Petite Amie brand, announced today the launch of www.JolieMama.com, a new parenting website.

JolieMama.com is the online destination that tells it like it is, helping moms navigate the emotional roller coaster and practical realities of being a mom of a teenaged girl. The site provides up-to-the-minute information moms want and the sense of community they crave.

JolieMama.com is packed with features where moms can:

--  Sign Up to receive monthly newsletters, participate in polls or email
    specific questions.
--  Get the latest in web exclusives, headlines, news, promotions and
    expert advice.
--  Stay up to date with the latest conversations on Health, Education,
    Activities, Entertainment and Beauty.
--  Learn more about special offers, promotions, coupons and sampling.
    

Equally as exciting, be sure to look out for our new partner who will provide relevant health information via select My First Cycle Kits and on JolieMama.com. The kits have a purple sticker that says "Look Inside For Important Preteen Health Information." Be sure to read through the educational material and ask your daughter's doctor any questions you may have!

"Hygéia is committed to providing its customers with the products and services they desire. We've taken our experiences in marketing to young women, the feedback provided by moms and created a site that makes a potentially tumultuous time in both moms' and girls' lives much easier," says Toyna J. Chin, Founder and President of Hygéia Personal Care Products.

About Hygéia Personal Care Products, Inc.

Based in San Francisco, Hygéia develops and markets safe, innovative products for young women who are entering puberty. The Company provides personal care, intimate hygiene, OTC antifungal and related products under the Petite Amie brand. As well as informational resources under the Petite Amie and Jolie Mama life style brands.

For additional information, visit www.hygeiapcp.com, www.petiteamie.com and www.joliemama.com

© 2009 Hygéia Personal Care Products, Inc. All rights reserved. Hygéia, Cycle Kits, Petite Amie and Jolie Mama are trademarks of Hygéia.

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