Hyundai Motor (SEO:A005380)

QUOTE AND NEWS
The Hindu Business Line  Jul 10  Comment 
To offer freebies through social media gaming
The Hindu Business Line  Jul 1  Comment 
Hyundai Motor India Ltd (HMIL), the country’s second largest car manufacturer on Saturday said it has registered domestic sales of 37,562 units for the month of June, which is more than 5 per cent le...
Forbes  Jun 16  Comment 
Hyundai Motor Vice Chairman breaks with formal Korean tradition and dons a t-shirt for the world premiere of the company's new Kona CUV. Was this a one-off gesture or an important shift in how the company sees itself?
The Economic Times  Jun 14  Comment 
According to CCI, Hyundai imposed arrangements upon its dealers that resulted in resale price maintenance in sale of passenger cars manufactured by it.
Reuters  Jun 14  Comment 
India's antitrust watchdog on Wednesday imposed a fine of 870 million rupees ($13.6 million) on South Korean automaker Hyundai Motor Co's local unit, accusing the company of anti-competitive behaviour.
Automotive World  Jun 13  Comment 
Hyundai Motor has unveiled the latest vehicle in its expanding line-up of stylish SUVs, the Kona compact SUV. With a strong, impactful design and uncompromised individuality, the Kona is designed to appeal to modern customers with active...
Channel News Asia  Jun 13  Comment 
Hyundai Motor on Tuesday unveiled its first subcompact sport utility vehicle (SUV) for advanced markets including the United States, Europe and South Korea, betting on the model to offset sliding sales in China.
Wall Street Journal  Jun 7  Comment 
Hyundai Motor’s top U.S. sales executive resigned, the latest departure in the Korean auto maker’s top American ranks during a string of disappointing sales results.
The Economic Times  Jun 1  Comment 
Hyundai Motor said the company maintained growth momentum in passenger vehicles on the strength of Grand i10, Elite i20, Creta and the newly launched all new Xcent.
Financial Times  Jun 1  Comment 
Green vehicles key to success in core markets such as China, but offering may be a laggard




 
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Business Overview

Automaker Hyundai Motor (SEO:A005380) is the largest car manufacturing company in Korea. In Korea automobile market, Hyundai Motor occupied over 50% of domestic market share with over 0.7 million car sale in FY2009. Hyundai motor group also runs another car manufacturing company named Kia Motors (SEO:A000270). Those two companies took over 80% of domestic market share in Korea.In Global market, Hyundai motor recorded 5.2% of market share and $2.9 billion of sales.

Hyundai Motor has expanded their market. Hyundai Motor is growing their market share in U.S market. Besides, In India market, Hyundai motor ranked in second position with sales of 600,000 units. Except mentioned two markets, Hyundai motor is doing well in Foreign markets.

In FY2010, Hyundai motor recorded sales of $334 billion and net profit of $47.8 billion. In both Global and domestic market, Hyundai motor posted a total of 1.7 million units sold in FY2010.


Business and Financial Metrics

2008 to 2009

Unit sold: Hyundai recorded a total of 1.66 million units sold in FY2008 compare to 1.61 million units in FY2009, there was decrease of %

Sales: With decreased of 1.03% of sales Hyundai posted sales of $290 billion in FY2009, compared to sales of $292 billion in FY2008, $2 billion was decreased.

Net Profit: Hyundai recorded net profit of $13.1 billion in FY2008, but in FY2009 recorded net profit of $26.9 billion which was more than 2 times larger than net profit of 2008. There was growth of 104.54% of net profit in FY2009 compare to FY2008.


2009 to 2010

Unit sold: Hyundai recorded increase of 7.3% with 1.73 million units sold in FY2010 compare to 1.61 million units sold in FY2009.

Sales: Hyundai made sales of $334 billion in FY2010 with increase of 15.41% compare to sales of $290 billion in FY2009.

Net Profit: Hyundai posted growth of 77.8% in FY2010. In former FY, Hyundai recorded net profit of $26.9 billion which was double of net profit of FY2009.In FY2010 Hyundai made net profit of $47.8 billion.



Annual Financial Data FY2008 FY2009 FY2010
Sales$292 billion $290 billion $334 billion
Net Profit$13.1 billion $26.9 billion $47.8 billion
Unit Sold1.66 million units 1.61 million units 1.73 million units

Business Segment

Automobiles

Sales by model

Sales by model, Units FY2008 FY2009 FY2010
Domestic570,116 units 701,469 units657,897 units
Export1,098,639 units910,522 units1,072,799 units
Total1,668,755 units1,611,991 units1,730,696 units

Markets

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Sales in India
Export by Region, Units FY2008 FY2009 FY2010
North America281,539 units 296,925 units287,796 units
Europe317,621 units57,773 units104,298 units
Asia/Pacific107,982 units145,393 units169,771 units
Others391502 units410,431 units510,934 units


-US market

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-Europe market

-Asia market

Trends and Forces

Competitive Price

Commodity price

  1. Steel :
  2. Aluminum :

Commodity price takes up % of car manufacturing cost. So naturally car price is affected by variation of commodity price. Korea Institute for Industrial Economics & Trade announced if price of raw materials goes up by 10%, car manufacturing cost will goes up 0.68%. Since 2010, price of raw materials have been rosed with average 30%. It is expected that car manufacturing companies are forced to raise car price or lose their revenue.

Competition

Within US

Nissan

Nissan has relatively same market share as Hyundai in U.S market. Nissan and Hyundai are now in the race to No.2 Asian automaker following TOYOTA.

Dollar figures in billions
Dollar figures in billions
Dollar figures in billions

Domestic

KIA motors

-Hyundai motor and Kia motor are two different car manufacturing companies from one mother company name Hyundai motor Group. Traditionally, Hyundai motor took over the half of Korean domestic automobile market share, but KIA motor had chased Hyundai motor with K-series. Based on Oct, 2010, Hyundai motor recorded 47.2% of market share and KIA motor recorded 32.5% of market share. This is different look of market share of year-before data which showed 66.5% of Hyundai motor market share and 27.5% of KIA motor market share.

Blue is Hyundai, Green square is Kia
Blue is Hyundai, Green square is Kia

References

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