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Hyundai Motor (SEO:A005380) |
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WIKI ANALYSIS
Business Overview
Automaker Hyundai Motor (SEO:A005380) is the largest car manufacturing company in Korea. In Korea automobile market, Hyundai Motor occupied over 50% of domestic market share with over 0.7 million car sale in FY2009. Hyundai motor group also runs another car manufacturing company named Kia Motors (SEO:A000270). Those two companies took over 80% of domestic market share in Korea.In Global market, Hyundai motor recorded 5.2% of market share and $2.9 billion of sales.
Hyundai Motor has expanded their market. Hyundai Motor is growing their market share in U.S market. Besides, In India market, Hyundai motor ranked in second position with sales of 600,000 units. Except mentioned two markets, Hyundai motor is doing well in Foreign markets.
In FY2010, Hyundai motor recorded sales of $334 billion and net profit of $47.8 billion. In both Global and domestic market, Hyundai motor posted a total of 1.7 million units sold in FY2010.
Business and Financial Metrics
2008 to 2009
Unit sold: Hyundai recorded a total of 1.66 million units sold in FY2008 compare to 1.61 million units in FY2009, there was decrease of %
Sales: With decreased of 1.03% of sales Hyundai posted sales of $290 billion in FY2009, compared to sales of $292 billion in FY2008, $2 billion was decreased.
Net Profit: Hyundai recorded net profit of $13.1 billion in FY2008, but in FY2009 recorded net profit of $26.9 billion which was more than 2 times larger than net profit of 2008. There was growth of 104.54% of net profit in FY2009 compare to FY2008.
2009 to 2010
Unit sold: Hyundai recorded increase of 7.3% with 1.73 million units sold in FY2010 compare to 1.61 million units sold in FY2009.
Sales: Hyundai made sales of $334 billion in FY2010 with increase of 15.41% compare to sales of $290 billion in FY2009.
Net Profit: Hyundai posted growth of 77.8% in FY2010. In former FY, Hyundai recorded net profit of $26.9 billion which was double of net profit of FY2009.In FY2010 Hyundai made net profit of $47.8 billion.
| Annual Financial Data | FY2008 | FY2009 | FY2010 |
| Sales | $292 billion | $290 billion | $334 billion |
| Net Profit | $13.1 billion | $26.9 billion | $47.8 billion |
| Unit Sold | 1.66 million units | 1.61 million units | 1.73 million units |
Business Segment
Automobiles
Sales by model
| Sales by model, Units | FY2008 | FY2009 | FY2010 |
| Domestic | 570,116 units | 701,469 units | 657,897 units |
| Export | 1,098,639 units | 910,522 units | 1,072,799 units |
| Total | 1,668,755 units | 1,611,991 units | 1,730,696 units |
Markets
| Export by Region, Units | FY2008 | FY2009 | FY2010 |
| North America | 281,539 units | 296,925 units | 287,796 units |
| Europe | 317,621 units | 57,773 units | 104,298 units |
| Asia/Pacific | 107,982 units | 145,393 units | 169,771 units |
| Others | 391502 units | 410,431 units | 510,934 units |
-US market
-Europe market
-Asia market
Trends and Forces
Competitive Price
Commodity price
- Steel :
- Aluminum :
Commodity price takes up % of car manufacturing cost. So naturally car price is affected by variation of commodity price. Korea Institute for Industrial Economics & Trade announced if price of raw materials goes up by 10%, car manufacturing cost will goes up 0.68%. Since 2010, price of raw materials have been rosed with average 30%. It is expected that car manufacturing companies are forced to raise car price or lose their revenue.
Competition
Within US
Nissan
Nissan has relatively same market share as Hyundai in U.S market. Nissan and Hyundai are now in the race to No.2 Asian automaker following TOYOTA.
Domestic
KIA motors
-Hyundai motor and Kia motor are two different car manufacturing companies from one mother company name Hyundai motor Group. Traditionally, Hyundai motor took over the half of Korean domestic automobile market share, but KIA motor had chased Hyundai motor with K-series. Based on Oct, 2010, Hyundai motor recorded 47.2% of market share and KIA motor recorded 32.5% of market share. This is different look of market share of year-before data which showed 66.5% of Hyundai motor market share and 27.5% of KIA motor market share.
References
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