IACI » Topics » Advertising

These excerpts taken from the IACI 10-K filed Oct 24, 2008.

Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and represent online costs, including fees paid to search engines and distribution partners, as well as offline costs, including television, print and radio advertising. Advertising expense was $283.4 million, $242.4 million and $119.7 million for the years ended December 31, 2007, 2006 and 2005, respectively.

Advertising



        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially
capitalized) and represent online costs, including fees paid to search engines and distribution partners, as well as offline costs, including television, print and radio advertising. Advertising
expense was $283.4 million, $242.4 million and $119.7 million for the years ended December 31, 2007, 2006 and 2005, respectively.




These excerpts taken from the IACI 10-K filed Feb 29, 2008.

Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. The Company capitalizes the direct costs of producing and distributing its catalogs and amortizes the capitalized costs over the expected future revenue stream, which is generally three months from the date catalogs are mailed. These capitalized costs totaled $26.8 million and $27.8 million as of December 31, 2007 and 2006, respectively, and are included in "Prepaid and other current assets" in the accompanying consolidated balance sheets. Of these amounts, $18.6 million and $19.4 million at December 31, 2007 and 2006, respectively, related to catalogs that had not yet been mailed. Advertising expense was $904.8 million, $867.3 million and $588.1 million for the years ended December 31, 2007, 2006 and 2005, respectively.

Advertising



        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally
represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. The Company capitalizes the direct
costs of producing and distributing its catalogs and amortizes the capitalized costs over the expected future revenue stream, which is generally three months from the date catalogs are mailed.
These capitalized costs totaled $26.8 million and $27.8 million as of December 31, 2007 and 2006, respectively, and are included in "Prepaid and other current assets" in the accompanying consolidated
balance sheets. Of these amounts, $18.6 million and $19.4 million at December 31, 2007 and 2006, respectively, related to catalogs that had not yet been mailed. Advertising expense was $904.8 million,
$867.3 million and $588.1 million for the years ended December 31, 2007, 2006 and 2005, respectively.



This excerpt taken from the IACI 10-K filed Mar 1, 2007.

Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. Catalog costs are capitalized on a catalog by catalog basis and are amortized over the expected period of future benefits. Advertising expense was $862.8 million, $579.0 million and $223.3 million for the years ended December 31, 2006, 2005 and 2004, respectively.

This excerpt taken from the IACI 10-K filed Mar 13, 2006.

Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. Advertising expense for the years ended December 31, 2005, 2004 and 2003 was $395.3 million, $224.4 million and $148.4 million, respectively.

This excerpt taken from the IACI 10-K filed Sep 27, 2005.

    Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. Included within discontinued operations for the years ended December 31, 2004, 2003 and 2002 is advertising expense in the amounts of $419.1 million, $282.8 million and $171.0 million, respectively.

This excerpt taken from the IACI 10-K filed Mar 16, 2005.

Advertising

        Advertising costs are expensed in the period incurred (when the advertisement first runs for production costs that are initially capitalized) and principally represent offline costs, including television and radio advertising, and online advertising costs, including fees paid to search engines and distribution partners. Advertising expense for the years ended December 31, 2004, 2003 and 2002 was $643.5 million, $431.2 million and $249.9 million, respectively.

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