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These excerpts taken from the IRBT 10-K filed Feb 13, 2009. Home
Robots
We sell our consumer products through a network of national
retailers. In 2008, this network consisted of more than 30
retailers, representing over 7,000 stores in the United States,
each of which sold some combination of these products.
Internationally, our products are sold in over 40 countries,
primarily through a network of in-country distributors who
resell to retail stores in their respective countries. We also
offer our products domestically and internationally through the
on-line store on our website.
Table of Contents
We have a philosophy to choose supportive channel partners, and
we have grown, and intend to continue to selectively grow our
retail network globally and by product line. Certain smaller
domestic retail operations are supported by distributors to whom
we sell product directly. The table below represents the
breakdown of our home robots product revenue for the fiscal
years ended December 27, 2008 and December 29, 2007.
Although our retail network is our primary distribution channel
for our consumer products, our direct-to-consumer offerings
through our on-line store is our single largest outlet,
representing 17.7% and 23.4% of total home robots division
revenue for fiscal 2008 and 2007, respectively. We have
established valuable databases and customer lists that allow us
to target directly those consumers most likely to purchase a new
robot or upgrade. Our increased focus on international sales
activities has resulted in an increase of $44.2 million in
international home robots revenue for fiscal 2008 as compared to
fiscal 2007. We believe we maintain a close connection with our
customers in each of our markets, which provides an enhanced
position from which to improve our distribution and product
offerings.
In the United States, we maintain an in-house sales and product
management team. Outside of the United States and Canada,
we sell our consumer products through distributors and our
website supported by our international sales team. Our consumer
distribution strategy is intended to increase our global
penetration and presence while maintaining high quality
standards to ensure end-user satisfaction.
Home Robots We sell our consumer products through a network of national retailers. In 2008, this network consisted of more than 30 retailers, representing over 7,000 stores in the United States, each of which sold some combination of these products. Internationally, our products are sold in over 40 countries, primarily through a network of in-country distributors who resell to retail stores in their respective countries. We also offer our products domestically and internationally through the on-line store on our website.
Table of ContentsWe have a philosophy to choose supportive channel partners, and we have grown, and intend to continue to selectively grow our retail network globally and by product line. Certain smaller domestic retail operations are supported by distributors to whom we sell product directly. The table below represents the breakdown of our home robots product revenue for the fiscal years ended December 27, 2008 and December 29, 2007.
Although our retail network is our primary distribution channel for our consumer products, our direct-to-consumer offerings through our on-line store is our single largest outlet, representing 17.7% and 23.4% of total home robots division revenue for fiscal 2008 and 2007, respectively. We have established valuable databases and customer lists that allow us to target directly those consumers most likely to purchase a new robot or upgrade. Our increased focus on international sales activities has resulted in an increase of $44.2 million in international home robots revenue for fiscal 2008 as compared to fiscal 2007. We believe we maintain a close connection with our customers in each of our markets, which provides an enhanced position from which to improve our distribution and product offerings. In the United States, we maintain an in-house sales and product management team. Outside of the United States and Canada, we sell our consumer products through distributors and our website supported by our international sales team. Our consumer distribution strategy is intended to increase our global penetration and presence while maintaining high quality standards to ensure end-user satisfaction. Home
Robots
The Company’s home robots division offers products to
consumers through a network of retail businesses throughout the
U.S. and to certain countries through international
distributors and through the Company’s on-line store. The
Company’s home robots division includes mobile robots used
in the maintenance of domestic households sold primarily to
retail outlets.
Home Robots The Company’s home robots division offers products to consumers through a network of retail businesses throughout the U.S. and to certain countries through international distributors and through the Company’s on-line store. The Company’s home robots division includes mobile robots used in the maintenance of domestic households sold primarily to retail outlets. These excerpts taken from the IRBT 10-K filed Feb 25, 2008. Home
Robots
The Company’s consumer business offers products through a
network of retail businesses throughout the U.S. and to
certain countries through international distributors. The
Company’s consumer segment includes mobile robots used in
the maintenance of domestic households sold primarily to retail
outlets.
Home Robots The Company’s consumer business offers products through a network of retail businesses throughout the U.S. and to certain countries through international distributors. The Company’s consumer segment includes mobile robots used in the maintenance of domestic households sold primarily to retail outlets. This excerpt taken from the IRBT 10-K filed Mar 2, 2007. Home
Robots
The Company’s consumer business offers products through a
network of retail businesses throughout the U.S. and to certain
countries through international distributors. The Company’s
consumer segment includes mobile robots used in the maintenance
of domestic households sold primarily to retail outlets.
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