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Iconix Brand Group (ICON) |
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WIKI ANALYSIS
Iconix Brand Group is a brand management company that owns, licenses, and markets a portfolio of consumer brands, including Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, and Ocean Pacific. The company licenses its brands directly to leading retailers, wholesalers, and suppliers for use across a wide range of product categories and markets. The company also continues to arrange, as agent, through its wholly-owned subsidiary, Bright Star Footwear, for the manufacture of footwear products for mass market and discount retailers under their private label brands. Bright Star has no inventory and earns commissions. Iconix Brand Group was founded in 1978 and operated under the name Candie's until July 2005. The company is headquartered in New York, New York.
In 2003, the company transitioned into a brand management company focused solely on the licensing and marketing of its brands and away from the direct design, manufacture, marketing and sale of branded merchandise. By mid-2004, the company had licensed out all of its footwear and jeanswear operations and eliminated its entire retail and manufacturing operations and embarked on its strategy of owning, licensing and managing a broad and diversified portfolio of consumer brands.
On January 1, 2005, Iconix Brand Group changed its fiscal year to a calendar year that begins on January 1 and on December 31. Previously, its fiscal year ended on January 31. The change was designed to align the company's financial reporting with that of its licensees.
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