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• Bharti Airtel (BOM:532454)

TOP CONTRIBUTORS

Saurabh Jain

History

Idea cellular Ltd. is one of the bigger players in growing Telecom sector of India.

Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in the company. But in 2004 AT&T merger with Cingular lead to sale its equity share to Tata and Birlas in equal propotion.

After that TATA ventured in CDMA service with TATA indicom that arises differences between both the partners. (Tata and Birala's)

Following that when TATA Indicom applied for license in Mumbai DOT India refuses to give license. (A single company cant operate in a sector with two different operators i.e. Idea and tata indicom)

Then in 2006 Aditya Birla Group bought out Share of TATAs in Idea cellular.

Now its fully Aditya Birla Group Company.

Company Overview

IDEA Cellular has licenses to operate in 22 Service Areas (Circles) . Presently, operations exist in 13 Service Areas covering the states of Delhi, Maharashtra, Goa, Gujarat, Andhra Pradesh, Madhya Pradesh, Chattisgarh, Uttaranchal, Haryana, UP, Himachal Pradesh, Rajasthan, Kerala, Bihar & Jharkhand.

IDEA has subscriber base of more than 30 Million as of Oct. 2008. and manage to capture 13.07% Market share in GSM Mobile service in India.

Company is leading in Maharashtra, Gujrat sector.

Key Trends and Forces

Competition

Direct Competition (GSM Network)

1) Bharti Airtel

2) Vodafone

3) BSNL

Indirect Competition (CDMA Network)

1) Reliance Communication

2) Tata Telecommunication

3) Virgin Mobile

References

Company Website Times of India Newspaper Website