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Memorex MyVideo™ Camcorders Capture and Share Life’s Meaningful Moments

Zoom in on life’s moments before they zoom out. Memorex, a portfolio brand of Imation Corp. (NYSE: IMN), announces the release of the Memorex MyVideo™ and MyVideo HD camcorders—stylish pocket camcorders designed to capture life’s impromptu moments.

“MyVideo camcorders offer families an easy way to record, view and share, not only special occasions, but also the little moments that happen in everyday life,” says Jessica Walton, Memorex global brand manager. “Whether you want to record your child’s holiday recital or capture an impromptu dance party at home, MyVideo camcorders are simple to use and fit perfectly into a pocket or purse.”

With integrated USB ports, MyVideo camcorders feature one-touch recording, editing software, and easy uploading and sharing to websites like Facebook and YouTube. The camcorders also offer instant playback to TV—no PC uploading required—and the ability to capture photos and video. For the best viewing experience, the MyVideo HD model also includes a full-size HDMI port and cable.

Pricing and Availability

Available in black or pearlized white (colors vary by model), select models of the Memorex MyVideo camcorders are now available in select Toys “R” Us and OfficeMax stores for the suggested retail price of $99.99 to $129.99.

About Memorex

Memorex is one of the most trusted and recognized consumer brands in modern marketing history. A portfolio brand of Imation Corp. (NYSE: IMN), Memorex is the North American market- share leader in optical media and media accessories in retail and one of the best-known names in the consumer electronics industry. Memorex reaches into millions of homes with home audio and video products, MP3 players, iPod® accessories, and LCD televisions that are stylish and simple in form and function. For more information about Memorex, please visit www.memorex.com.

MyVideo, Memorex, the Memorex logo, and Imation are trademarks of Imation Corp. and its subsidiaries. All other trademarks are property of their respective owners. Capacity for photos, music, video and other digital content may vary based on installed applications and operating system.

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