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Imperial Tobacco is the world's fourth largest international tobacco company. It manufactures, markets, and sells a comprehensive range of cigarettes, tobaccos, rolling papers and tubes. Imperial Tobacco products are available in over 130 countries worldwide. Key global brands of Davidoff, West, Drum, Golden Virginia and Rizla are complemented by a portfolio of regional and local brands such as Lambert & Butler, JPS, Horizon, Maxim, Excellence and Route 66. In terms of revenues the geographical break down is as follows: UK 26.7% Germany 16.0% Rest of Western Europe 19.4% US 3.6% Rest of the World 34.4%. The corresponding operating profit breakdown is as follows: UK 38.2% Germany 16.1% Rest of Western Europe 22.1% US 3.5% Rest of the World 20.0%.
The $18.33 billion takeover bid for Spain's Altadis SA has recently been approved and will consolidate Imperial's position as the world's fourth-largest tobacco company. It will also mean Imperial leapfrogs British American Tobacco PLC and Japan Tobacco to become Europe's second-largest player behind Altria.