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Infinity Insurance Selects Leads360 to Provide Lead Management for Independent Agents

LOS ANGELES, CA -- (Marketwire) -- 04/07/10 -- Infinity Auto Insurance has announced the addition of Leads360 to its Infinity Perks Web site, where Infinity's appointed independent agents will now have access to Leads360's lead management software and expertise at a reduced price. Leads360 was selected as a partner because of its powerful lead management capabilities, which are designed to improve customer experience and increase sales productivity.

Infinity distinguishes itself from other insurance companies with a continued commitment to invest in the success of local independent agencies. Created as a thank you to its loyal agents, Infinity Perks is a Web site offering a range of products and services at discounted prices to agents selling any Infinity line, including personal auto, classic collectors and commercial auto. The goal is to help agents generate more leads, improve the customer experience and reduce expenses.

"Infinity is happy to work with Leads360 to help independent agents deliver the fast and easy shopping experience auto insurance customers expect," said Todd Gober, assistant vice president at Infinity.

Leads360's Web-based lead management software is specifically designed to address the unique needs of the insurance industry. Today, more than 400 insurance companies use Leads360's software to receive, distribute, contact, follow-up and convert more leads into customers. The end result is improved sales and increased profitability.

"If not managed properly, the process of lead conversion can be extremely challenging for an agent that is juggling multiple priorities and deadlines," said Jeff Solomon, Leads360 founder and senior vice president of product and marketing. "Leads360 and Infinity Insurance have a similar goal -- to make agents and sales teams more effective. We're pleased that our lead management software is available through the Infinity Perks Web site and look forward to working together to help their agents achieve greater sales results."

About Infinity
Infinity Property and Casualty Corporation (NASDAQ: IPCC) is a national provider of personal automobile insurance. Infinity Insurance is part of the Infinity Property and Casualty group of companies and receives an A "Excellent" Financial Strength Rating from A.M. Best. For more information about Infinity, please visit InfinityAuto.com. Follow us on twitter.com/InfinityAuto and friend us on Facebook.com/InfinityAuto.

About Leads360
Founded in 2004 and headquartered in Los Angeles, Calif., Leads360 develops hosted software solutions for managing sales leads. Distinguished by its focus on solutions that address the unique needs of businesses who sell to consumers, Leads360 is recognized as a market and technology leader, managing more than 20 million leads for over 4,000 clients. With a suite of solutions scaled for small to enterprise organizations, the company offers the industry's most comprehensive and configurable lead management platform.

Leads360 enables companies to distribute, track, analyze, and convert sales leads using a customizable lead management workflow. Professional services, including training and process consulting, are also offered to deliver a highly effective solution for converting sales leads. Businesses look to Leads360 for solutions that allow them to maximize their investment in leads generated online and from traditional sources, and ultimately increase sales closure rates for greater revenue. For more information, visit www.leads360.com.

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