INFY » Topics » Selling and Marketing Expenses

This excerpt taken from the INFY 6-K filed Jul 28, 2005.

Selling and Marketing Expenses

                 Selling and marketing expenses represented 6.7% and 6.5% of total revenues for the three months ended June 30, 2005 and fiscal 2005. Our selling and marketing expenses primarily consist of expenses relating to salaries of sales and marketing personnel, travel, brand building, rental for sales and marketing offices and telecommunications. We have decided to increase our selling and marketing expenses to increase brand awareness among target clients and promote client loyalty and repeat business among existing clients.

This excerpt taken from the INFY 20-F filed Apr 26, 2005.

Selling and Marketing Expenses

 

Selling and marketing expenses represent 6.5% of total revenues for fiscal 2005. Our selling and marketing expenses primarily consist of expenses relating to salaries of sales and marketing personnel, travel, brand building, rental for sales and marketing offices and telecommunications. We have decided to increase our selling and marketing expenses to increase brand awareness among target clients and promote client loyalty and repeat business among existing clients. During fiscal 2003, we redeployed certain employees from our delivery function to sales and marketing.

 

This excerpt taken from the INFY 6-K filed Jan 18, 2005.

Selling and Marketing Expenses

 

Selling and marketing expenses represent 6.7% and 7.2% of total revenues for the nine months ended December 31, 2004 and fiscal 2004. Our selling and marketing expenses primarily consist of expenses relating to salaries of sales and marketing personnel, travel, brand building, rental for sales and marketing offices and telecommunications. We have decided to increase our selling and marketing expenses as a percentage of revenues to increase brand awareness among target clients and promote client loyalty and repeat business among existing clients. During fiscal 2003, we redeployed certain employees from our delivery function to sales and marketing.

 

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