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Company: Intuit (INTU)
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95%
agree
41 votes

  Quickbooks and TurboTax completely dominate their markets

Quickbooks and TurboTax completely dominate their markets, doing so at a price premium that helps drive up Intuit's margins.

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100%
agree
1 votes

  One cannot underestimate the incompetence of Intuit's competitors

One cannot underestimate the incompetence of Intuit's competitors. In the small business accounting software space, Microsoft has been trying to launch a successful product for 20 years. They are now giving away their software, and they cannot even give it away. On the TurboTax side, the only real competitor is H&R Block which is limping on their last leg.

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100%
agree
1 votes

  Positioned itself to take advantage of a growing online market

Intuit has proactively positioned itself to take advantage of a growing online market.

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0%
agree
1 votes

  Quality products translate to high retention rates

Intuit's focus on customer experience provides it with a strong, loyal user base, as evidenced by high retention rates.

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