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Company: J.C. Penney (JCP)
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75%
agree
128 votes

  New market growth away from malls

Over 80% of new stores to be opened between 2007 and 2009 will be at off-mall locations. J.C. Penney's new, off-mall strategy will allow the company to expand into new markets, attracted more consistent shoppers and expand more rapidly.

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66%
agree
3 votes

  Pershing Square hedge fund manager endorses and starts new activist position in JCP

Hedge fund manager Ackman called JCP the most "economically sensitive stock that Pershing Square owns". He believes it's a cheap and high quality asset due to its real estate assets and how it has a strong balance sheet with a nearly debt neutral balance sheet. On October 8th, 2010, Pershing Square disclosed a 16.5% stake in JCP with 39,075,771 shares.

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52%
agree
19 votes

  Cycle time reduction initiative will bring products faster

J.C. Penney has launched a cycle time reduction initiative that will allow it to bring new fashion and products lines to stores more quickly. This effort will allow J.C. Penney to keep up with trends and should attract more customers more frequently.

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26%
agree
19 votes

  Private label and Sephora will attract higher income demographic

J.C. Penney's substantial portfolio of exclusive and private brands, as long as its recent tie-up with Sephora, will attract the higher income, higher margin consumers that the company covets.

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