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Company: J.C. Penney (JCP)
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84%
agree
32 votes

edit New market growth away from malls

Over 80% of new stores to be opened between 2007 and 2009 will be at off-mall locations. J.C. Penney's new, off-mall strategy will allow the company to expand into new markets, attracted more consistent shoppers and expand more rapidly.

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100%
agree
5 votes

edit Cycle time reduction initiative will bring products faster

J.C. Penney has launched a cycle time reduction initiative that will allow it to bring new fashion and products lines to stores more quickly. This effort will allow J.C. Penney to keep up with trends and should attract more customers more frequently.

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28%
agree
7 votes

edit Private label and Sephora will attract higher income demographic

J.C. Penney's substantial portfolio of exclusive and private brands, as long as its recent tie-up with Sephora, will attract the higher income, higher margin consumers that the company covets.

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