QUOTE AND NEWS
Motley Fool  Sep 9  Comment 
The retailer's stock has soared this year, and there are two big reasons it could keep rising long-term.
Forbes  Sep 9  Comment 
J. C. Penney is seeking to test the primary high-yield market for the first time in 4.5 years with a $350 million offering of five-year (non-call life) senior notes as part of a refinancing exercise on three near-term maturities. J.P. Morgan,...
StreetInsider.com  Sep 9  Comment 
Visit StreetInsider.com at http://www.streetinsider.com/Corporate+News/J.C.+Penney+%28JCP%29+Announces+%24350M+Senior+Unsecured+Notes+Offering/9816196.html for the full story.
Motley Fool  Sep 7  Comment 
The turnaround story is taking hold and these key drivers could launch the retailer to the next level.
SeekingAlpha  Sep 6  Comment 
By Marshall Hargrave: We first covered J.C. Penney (NYSE:JCP) back in July and noted that earnings for 2Q were much better than expected. Its 2Q earnings had EPS at a $0.75 loss (compared to consensus of a $0.93 loss). This marked the third...
Benzinga  Sep 5  Comment 
Analysts at Imperial Capital raised the price target on J C Penney Company Inc (NYSE: JCP) from $2.50 to $3.00 Friday and maintained an Underperform rating. Mary Ross Gilbert highlighted reasons for the price target raise: J C Penney...
TheStreet.com  Sep 4  Comment 
NEW YORK (TheStreet) -- Shares of J.C. Penney Co. Inc. are higher by 4.66% to $11.11 in mid-afternoon trading on Thursday, as retail stocks get a boost from PVH Corp.'s 2014 second quarter profit results of $1.51 per share, an increase from...
Forbes  Sep 4  Comment 
Tom Forester: The Forester Value Fund is a hedged equity fund that invests in low P/E value stocks, and tries to hedge downside risk with S&P 500 puts. This approach allows you to still get upside, while being able to sleep at night during...
TheStreet.com  Sep 4  Comment 
NEW YORK (TheStreet) -- Back-to-school shopping is strong this year, says TheStreet's Jim Cramer, co-manager of the Action Alerts PLUS portfolio.a On CNBC's "Cramer's Mad Dash" segment, Cramer attributed strong back-to-school retail sales to...




 

J.C. Penney (NYSE: JCP) is a leading department store retailer of apparel, accessories and home furnishings. They produce their own private brands in addition to selling products from other companies.

The company has faced changing consumer tastes in the past years--consumer traffic is being drawn to Wal-Mart (WMT) and Target (TGT) at the expense of department stores such as J.C. Penney and Macy's Inc. (M). In addition, J.C. Penney relies heavily on private labels[1] Although private label products--in order to appeal to as many customers as possible--are not unique enough to compel fashion-conscious consumers to purchase them, they are still a viable option for customers who do not follow trends. JCP also faces lower profit margins in the due to rising commodity costs which will increase its clothing costs.

Business Overview

The company divides its merchandise into several categories which include: men's, women's and children's apparel, accessories and cosmetics; home furnishings; leisure and recreational equipment; jewelry and watches.[2]


Business Growth

Trends and Forces

Private Brands Not Unique Enough to Differentiate from Cheaper Alternatives

Private label brands are produced exclusively for a particular store. For example, J.C. Penney has a number of private label brands including Arizona Jeans Co. and Stafford.[3] Retailers such as Macy's and J.C. Penney find private labels very attractive because the pieces often have higher margins than branded merchandise from other companies. However, the economic crisis of 2008-2009 has made people more reluctant to spend. When consumers have less money to spend, they will be more inclined to spend it on something that excites them. Private label brands, in an effort to appeal to as many consumers as possible, are less likely to spur a person to buy them when disposable income is already scarce.[4] Also, the proliferation of discount retailers such as Wal-Mart, Target and Kohl's (some with their own exclusive brands) means that consumers can trade down to another store if they can no longer afford prices at J.C. Penney. Private label merchandise, by its nature, is not differentiated enough to keep fashion-conscious consumers purchasing them in lieu of lower-priced alternatives.

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Competition

J.C. Penney's main competition is mid-tier department stores such as Macy's Inc. (M) and Kohl's (KSS).

  • Macy's Inc. (M) has a higher price point than J.C. Penney and sells more exclusive brands. Although both companies produce private labels, they make less of a contribution to Macy's total sales than they do J.C. Penney. [5] [6]
  • Kohl's (KSS) is slightly smaller than J.C. Penney, both in terms of sales and locations Kohl's also operates at a slightly lower price point. Kohl's position as a discount retailer makes it more attractive for recession-stricken consumers who are looking to save money. Although it has fewer locations than J.C. Penney the fact the company sells its goods online means it is not at a large disadvantage to the larger retailer in terms of accessibility.[7]


News

  • On July 27, 2011 marketing chief Mike Boylson retired after 32 years working with JCP and 8 years serving in his former position. This will be first time Ron Johnson, who was appointed chief executive of JCP in November 2010, makes a senior-level appointment.[8]

References

  1. JC Penny 2009 10-k p.22
  2. JCP 2008 Annual Report pg. 2  
  3. JCP 2008 Annual Report pg. 2  
  4. Alexandria Sage. ANALYSIS - Private label eclipsed by brands in US retail slump.
  5. M 2009 Annual Report  
  6. JC Penny 2009 10-k p.22
  7. Discount Retailers Thriving in Recession.
  8. [1]
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