Benzinga  Feb 26  Comment 
Analysts at B Riley upgraded Jakks Pacific, Inc. (NASDAQ: JAKK) from Neutral to Buy. Jakks Pacific shares have dropped 11.08% over the past 52 weeks, while the S&P 500 index has surged 14.00% in the same period. Jakks Pacific's shares climbed...
Benzinga  Feb 26  Comment 
Benzinga  Feb 25  Comment 
Shares of Jakks Pacific Inc. (NASDAQ: JAKK) jumped more than 7% in pre-market trading after the company reported stronger-than-expected earnings for the fourth quarter. The Malibu, California-based company posted quarterly net income of $2.8...
Benzinga  Oct 23  Comment 
JAKKS Pacific (NASDAQ: JAKK) shares jumped 19.35% to $9.50 in pre-market trading after the company reported better-than-expected third-quarter results and raised its FY14 forecast. Vimicro International (NASDAQ: VIMC) shares jumped 8.92% to...
SeekingAlpha  Oct 10  Comment 
By Daniel Jennings: If you want to add something cheap but fun to your portfolio, toymaker Jakks Pacific (NASDAQ: JAKK) is certainly worth a look. The manufacturer of action figures has a lot going for it, including licensing deals with some of...
SeekingAlpha  Oct 4  Comment 
By Mark Gomes: Disney's breakout hit Frozen has proven to be more than a winter sensation. It has taken this generation of young girls by storm in a manner that hasn't been seen in at least a decade. The movie now holds the distinction of highest...
StreetInsider.com  Sep 24  Comment 
Visit StreetInsider.com at http://www.streetinsider.com/Corporate+News/JAKKS+Pacific+%28JAKK%29%2C+DreamWorks+%28DWA%29+Enter+Licensing+Agreement+Covering+Halloween+Costumes/9856401.html for the full story.


JAKKS Pacific (NASDAQ: JAKK) is the third largest toy manufacturer in the United States by revenue. The company makes action figures, toy cars, dolls, and video games.[1][2] In addition to its own product lines, such as Funnoodle and Flying Color, JAKKS also has licensing agreements for several leading entertainment brands. These include licenses for Cabbage Patch Kids and Hannah Montana for dolls, Care Bears and Barney for preschool-related products, and World Wrestling Entertainment (WWE) for video games and action toys.[3]

JAKKS Pacific primarily competes with Mattel and Hasbro, the top two toy manufacturers in the United States.[4]

Business Overview

Business & Financial Metrics[5]

In 2009, JAKK incurred a net loss of $385.5 million on net sales of $803.7 million. This represents a significant drop from 2008, when the company earned $70.8 million on $903.4 million in net sales.


Business Segments[6]

JAKKs operates through three business segments.

his contact was Malia Mitooka @ UNRs Scheduling Services: 775.784.6837. The total for the enrtie evening came to $182 which includes parking fee, custodial fees, and the room rental. Ben isn't here to ask if that's the non-profit fee but you could ask when you call.

Craft/Activity/Writing Products (9.1% 2009 Sales)

This segment consists of crafts, activity sets, stationery products, playsets, and lunchboxes. Its craft products are mostly sold under the Color Workshop name, and include products such as Blopens and Vivid Velvet writing instruments and stationery products, as well as activity products under the Flying Color name. JAKKS' playsets and lunchboxes are mostly based on brands such as Nickelodeon, Dora the Explorer, and Pokemon.

Pet Products (2.0% of 2009 Sales)

The pet products segment consists of toys, food products, beds, clothing, and accessories that JAKKS produces for pets. JAKKS Pacific manufactures these products under licenses with brands such as American Kennel Club and The Humane Society of the United States, entertainment properties such as Disney, and private label brands such as Totally My Pet.


Key Trends and Forces

Video game emphasis

Since 1998, JAKKS has been a part of a joint venture with THQ (THQI), a publisher and distributor in the video game market. As a part of this joint venture, JAKKS Pacific makes games based on World Wrestling Entertainment (WWE), another company with which JAKKS has a partnership. WWE filed a bribery lawsuit against JAKKS in 2004, which JAKKS won in December 2007 when a judge dismissed the case. Nevertheless, JAKKS has maintained its partnership with WWE, and plans to continue to produce WWE-themed video games at least until their licensing deal ran out in 2009.[7]

Although JAKK's video game joint venture added to the company's profitability until 2008, the company incurred a $16 million net loss from the venture in 2009.[5]


JAKKS Pacific is the third largest toy manufacturer in the United States partially because it makes products in several different categories within the toy industry (i.e. video games, traditional toys, etc.). However, many of its competitors specialize in a certain aspect of the toy industry, and as a result, JAKKS' different products compete with different companies. These include:

  • Mattel (MAT) is the world’s largest toy manufacturer, selling a host of well-known brand names such as Barbie, Matchbox, Fischer Price, and Hot Wheels. However, because Mattel focuses so much on traditional toys, it faces pressure from the fast-growing video game industry.[8]
  • Hasbro (HAS), the United States' second largest toy company, owns the largest market share in the board game industry. Its products include the Transformers, Mr. Potato Head, Play Doh, Milton Bradley, and Parker Brothers brands.[9]
  • RC2 (RCRC) has grown significantly during the new millennium through a host of important acquisitions, and has, as a result, become an influential company in the toy industry. It is perhaps best known for its products under licenses with the Thomas & Friends, Bob The Builder, and John Deere brands.[10]
  • Leapfrog Enterprises (LF) produces technology-based educational products under the LeapFrog, LeapPad, Leapster, and Quantum Leap brands.[11]
  • Activision (ATVI) publishes and distributes video games. Blizzard, a subsidiary acquired in 2007, is the developer behind the popular World of Warcraft game, thus letting Activision become a key player in both the console gaming and online gaming industries, as well as the largest video game company in the world (surpassing Electronic Arts).[12]


  1. Yahoo Sports: More to UFC’s merchandising future than toys and trinkets
  2. JAKK 2007 10-K, Item 1: Business, page 4-5
  3. JAKK 2007 10-K, Item 1: Business, page 6
  4. 5.0 5.1 5.2 JAKK 2009 10-K pg. 39  
  5. 6.0 6.1 JAKK 2009 10-K pg. 27  
  6. Forbes: Jakks Wins Round In Rumble With WWE
  7. Wikinvest: MAT
  8. Wikinvest: HAS
  9. Wikinvest: RCRC
  10. Wikinvest: LF
  11. Wikinvest: ATVI
Wikinvest © 2006, 2007, 2008, 2009, 2010, 2011, 2012. Use of this site is subject to express Terms of Service, Privacy Policy, and Disclaimer. By continuing past this page, you agree to abide by these terms. Any information provided by Wikinvest, including but not limited to company data, competitors, business analysis, market share, sales revenues and other operating metrics, earnings call analysis, conference call transcripts, industry information, or price targets should not be construed as research, trading tips or recommendations, or investment advice and is provided with no warrants as to its accuracy. Stock market data, including US and International equity symbols, stock quotes, share prices, earnings ratios, and other fundamental data is provided by data partners. Stock market quotes delayed at least 15 minutes for NASDAQ, 20 mins for NYSE and AMEX. Market data by Xignite. See data providers for more details. Company names, products, services and branding cited herein may be trademarks or registered trademarks of their respective owners. The use of trademarks or service marks of another is not a representation that the other is affiliated with, sponsors, is sponsored by, endorses, or is endorsed by Wikinvest.
Powered by MediaWiki