Remember when miniskirts ruled fashion runways and transistor radios
were the ultimate in sound portability? It was during that time, in
1970, when Jack in the Box® restaurants debuted a double-patty
cheeseburger called the Bonus Jack® that rocked the fast-food world.
Hemlines eventually lengthened, transistor radios lost ground to 8-track
cassettes, and Jack in the Box stopped selling Bonus Jacks. But with the
nation’s economy now floundering and Americans in need of a hearty
gastronomic stimulus package, Jack is bringing back his Bonus Jack and
serving it with the Secret Sauce that made it so deliciously famous.
For a limited time, Jack in the Box is offering a Bonus Jack Combo Meal,
featuring the double-patty cheeseburger along with a small order of
fries and small drink, for the suggested price of $3.99, plus tax, at
participating restaurants. The Bonus Jack features two beef patties
topped with two slices of American cheese, lettuce, pickle and Secret
Sauce and served in a triple-decker bun.
“This is a big burger and hearty meal at a very retro price,” said Tammy
Bailey, division vice president of menu marketing and promotions for
Jack in the Box Inc. “Our guests today can now experience a popular
blast from Jack’s past and a value-priced combo meal that is
particularly appealing to those on a tight budget.”
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant
company that operates and franchises Jack in the Box® restaurants, one
of the nation’s largest hamburger chains, with approximately 2,200
restaurants in 18 states. Additionally, through a wholly owned
subsidiary, the company operates and franchises Qdoba Mexican Grill®, a
leader in fast-casual dining, with approximately 500 restaurants in 42
states and the District of Columbia. For more information, visit www.jackinthebox.com.
[Note to media: The Bonus Jack is not offered in the following
markets: Beaumont/Pt. Arthur, Lake Charles, St. Louis, Seattle, Yakima
and San Diego. A high-resolution photo of the Bonus Jack is available at http://www.jackinthebox.com/corporate/press-room/photo-gallery/.]
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