|
Topic
Top news source/blog that we're missing
Why do you recommend this news source?
|
||
Jack in the Box vulnerable to slowdown in consumer spending![]() |
66%
agree
3 votes
|
Rising input costs are taking a bite out of margins![]() |
100%
agree
1 votes
|
|
Jack in the Box is a fast food hamburger restaurant chain that operates and franchises 2,132 Jack in the Box locations in 17 states.[1] In addition to it's traditional business, Jack in the Box also operates the Qdoba mexican grill concept, with 395 locations in 39 states, and the Quick Stuff convenience store.[2] Jack in the Box sells fast food staples like hamburgers, french fries, soft drink, as well as an assortment of other sandwiches and fast food items. Qdoba offers fast-casual Mexican fare like burritos, tacos, quesadillas, and salads. Jack in the Box generated $2.9 billion in revenue in 2007.[3]
Jack in the Box operates in an extremely competitive market with larger restaurants like McDonalds and Burger King. The fast food hamburger industry is so competitive because each restaurant offers extremely similar food, and it is hard to differentiate one company from the competition. This leads to price wars in order to attract customers, which hurt the bottom line. Even though it is a competitive business, Jack in the Box still feels that its flagship brand has plenty of room to grow. Their goal is to expand nationwide, and as of now, the majority of their restaurants are located on the west coast, and in the southwest.[4] In order to supplement the growth of Jack in the Box, as well as to hedge the risk of only operating in the hamburger segment of the fast food industry, Jack in the Box acquired the Qdoba Restaurant Corporation in 2003. Qdoba is in the growing “fast-casual” segment of the market, and has seen tremendous growth the last few years. Sales grew 34% in 2006, on top of 50% growth in 2005.[5]
In 2007, sales for Jack in the Box totaled $2.88 billion and the company generated $220 million in income, which translates to year over year growth of 5.6% and 21% respectively.[6] Jack in the Box breaks down its revenue into three categories: restaurant sales, distribution and other sales , and franchised restaurant revenues. Restaurant sales, which is revenue from company-owned restaurants, represent 74.8% of total revenue, but grew by only 2.4% in 2007.[7] Same-store sales grew 6.1%, which helped offset a decrease in the number of company owned locations.[8] Distribution and other sales, distribution sales to franchisees and Quick Stuff convenience stores, counts for 20.3% of total revenue.[9] This segment grew 14.1% in 2007.[10] Finally, franchised restaurant revenues, which include rents and fees from restaurants operated by franchisees, grew the fastest at 27.5%.[11] However, it only represents 4.9% of total sales.[12]
Franchising is an extremely important part of the Jack in the Box business model. At the moment, the majority of Jack in the Box restaurants are company owned, but the company wants to own fewer restaurants and franchise more. At the end of 2007, Jack in the Box had 1,436 company owned and operated restaurants and 696 franchised locations, for a total of 2,132.[14] This translates to about 67% company owned and 33% franchised. Compare that to five years ago, when, company owned stores made up 80% of the total locations.[15] The number of franchised locations has grown more that 15% in the last year, and 77% in the last 5 years.[16] Jack in the Box has stated that it would like to get its franchise ownership to the 70-80% range, and is open to selling company-owned stores to franchisers to generate cash flow.[17]
The Quick Service Industry (QSR) is one of the largest components of the over 440 billion dollar restaurant and food service industry, and is one of the most competitive industries in the world.[22] Jack in the Box most clearly falls under the fast food hamburger category, and competes against multi-national giants McDonalds, Burger King and Wendy's. However, Jack in the Box also competes against other QSR concepts. Another huge player in this industry is Yum! Brands, parent company of KFC and Taco Bell. In addition, the Qdoba concept competes in an extremely competitive Mexican segment, with other well know restaurants Chipotle and Baja Fresh, among others.
|
Worried about pump and dump?
We review changes
for stock spam |
Want to make Wikinvest better?
We need your help,
contribute today |
Do you write software?
We are recruiting
the best engineers |
Like Wikinvest?
Spread the word —
Tell your friends! |