Jennifer Convertibles (JEN)

Competition

     We believe that the principal areas of competition with respect to our business are store image, price, delivery time, selection and service. We further believe that we effectively compete on the basis of each of these factors, particularly in selection by providing our consumers with complete home furnishing lines, including furniture and accessories. In addition, because the Ashley Furniture Industries team controls all processes from design to delivery, we are able to reduce our costs and pass these savings on to our customers with exclusive Ashley Furniture HomeStore® pricing and merchandise.

Competition

     We
believe that the principal areas of competition with respect to our business are
store image, price, delivery time, selection and service. We further believe
that we effectively compete on the basis of each of these factors, particularly
in selection by providing our consumers with complete home furnishing lines,
including furniture and
accessories. In addition, because the Ashley
Furniture Industries team controls all processes from design to delivery, we are
able to reduce our costs and pass these savings on to our customers with
exclusive Ashley Furniture HomeStore® pricing and merchandise.

Competition

     We believe that the principal areas of competition with respect to our business are store image, price, delivery time, selection and service. We further believe that we effectively compete on the basis of each of these factors, particularly in selection by providing our consumers with complete home furnishing lines, including furniture and accessories. In addition, because the Ashley Furniture Industries team controls all processes from design to delivery, we are able to reduce our costs and pass these savings on to our customers with exclusive Ashley Furniture HomeStore pricing and merchandise.

Competition

          We compete with other furniture specialty stores, major department stores, individual furniture stores and regional furniture chains, some of which have been established for a long time in the same geographic areas as our stores (or areas where we or our licensees may open stores).  We believe that the principal areas of competition with respect to our business are store image, price, delivery time, selection and service.  We believe that we compete effectively with such retailers because our stores offer a broader assortment of convertible sofabeds and leather upholstery than most of our competitors and, as a result of volume purchasing, we are able to offer our merchandise at attractive prices.  We advertise more extensively than many of our competitors and also offer fast delivery on most of our items.

Item 1A.          Risk Factors.

Competition

We compete with other furniture specialty stores, major department stores, individual furniture stores and regional furniture chains, some of which have been established for a long time in the same geographic areas as our stores (or areas where we or our licensees may open stores).  We believe that the principal areas of competition with respect to our business are store image, price, delivery time, selection and service.  We believe that we compete effectively with such retailers because our stores offer a broader assortment of convertible sofabeds and leather upholstery than most of our competitors and, as a result of volume purchasing, we are able to offer our merchandise at attractive prices.  We advertise more extensively than many of our competitors and also offer fast delivery on most of our items.