Jive Software (NASDAQ:JIVE) provides a social platform to enterprises. From this platform, employees can interact with each other and customers and partners can interact with the company. From an internal perspective, Jive improves productivity by allowing customers to collaborate and communicate. Externally, Jive improves customer retention by allowing them to ask questions and communicate issues. The company makes money by charging a subscription fee for enterprises to use the software.
For the full year 2010, Jive reported a total revenue of $46M. This was an increase over the $30M reported for the previous year. The company also reported a net loss of $28M for 2010 and a net loss of $5M for 2009.
The company's initial public offering of stock on the NASDAQ occurred on December 12, 2011. The company offered approximately 13.4M shares each for $12. This was above the $8-$10 price range. The deal was originally announced for approximately 11.7M shares. The lead mangers of the deal were Morgan Stanley, Goldman and Citi.
At the time of its IPO, Jive Software had not reported a profitable quarter. The business model of charging enterprises to use a proprietary social platform is not proven. While Jive has managed to acquire customers, it is unclear if demand will continue to grow in order to allow the company to generate enough subscription revenue to be profitable. However, since there is a low cost for each additional client, Jive has the ability to scale its revenue disproportionately faster than its costs.