1) Current assets minus all liabilities is greater than market cap, ends up having a 40-50% margin of safety. AKA, you are buying $2 of assets with every $1 of your own.
2) That's the valuation because they've been burning lots of cash. One news article talked about some kind of new sales strategy that didn't work and so long story short, they canned those folks.
3) Insider purchasing from their CFO, CEO, and a few others.
4) New energy drink, GABA, is due to release soon. This has been talked about for a year or two now according to news articles I found on Google and so this is far from a "sure" thing like any other opinion is, but hopefully they've got it down and it's going to be released now.
5) They have revenue and it's been growing for a while, it means that customers WANT their products. With expansion into canned sodas, I believe user consumption *might* increase. If they can manage this company, there is hope of being profitable again.
5a) CEO was the previous CMO for Coca Cola, the fact that he is with Jones Soda and has 100k+ shares of the company, I'd bet on him wanting to turn things around. Combine this with point #3, and my money is right next to money that the CxO's have on the line in their own company.
6) I love the drinks. This should have been my first point, but the drinks taste great and so I'm proud to buy shares in the company.