Jones Soda Releases Tony Hawk Limited-Edition Four-Pack & Launches New Under the Cap Summer Promotion
Jones Soda Co.'s interim CEO, Stephen Jones, has been named the company's permanent CEO, with an annual base salary of $245,000.
Net revenue for the first quarter of 2008 was $9.4 million compared to $9.2 million in the first quarter of 2007. According to CEO Stephen Jones, initiatives taken in the first quarter of 2008 include included upgrading their distribution infrastructure in several key markets, enhancing their in-store merchandising materials, and developing more comprehensive and effective marketing and promotional programs. These revenues affect the bottom line in the short run but will aid in increasing sales later on.