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Kellogg Company 10-Q 2011

Documents found in this filing:

  1. 10-Q
  2. Ex-31.1
  3. Ex-31.2
  4. Ex-32.1
  5. Ex-32.2
  6. Ex-32.2
Form 10-Q
Table of Contents

 

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

QUARTERLY REPORT UNDER SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

(Mark One)

 

    x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended October 1, 2011

OR

 

    ¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from                  to                 

Commission file number 1-4171

KELLOGG COMPANY

 

State of Incorporation—Delaware   IRS Employer Identification No.38-0710690

One Kellogg Square, P.O. Box 3599, Battle Creek, MI 49016-3599

Registrant’s telephone number: 269-961-2000

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes  x    No  ¨

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or shorter period that the registrant was required to submit and post such files).

Yes  x    No  ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Large accelerated filer  x   Accelerated filer  ¨   Non-accelerated filer  ¨   Smaller reporting company  ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes  ¨    No  x

Common Stock outstanding as of October 29, 2011 — 359,150,227 shares

 

 

 


Table of Contents

KELLOGG COMPANY

INDEX

 

     Page  

PART I — Financial Information

  

Item 1:

  

Financial Statements

  

Consolidated Balance Sheet — October 1, 2011 and January 1, 2011

     3   

Consolidated Statement of Income — quarter and year-to-date periods ended October 1, 2011 and October  2, 2010

     4   

Consolidated Statement of Equity — year ended January 1, 2011 and year-to-date period ended October  1, 2011

     5   

Consolidated Statement of Cash Flows — year-to-date periods ended October 1, 2011 and October 2, 2010

     6   

Notes to Consolidated Financial Statements

     7   

Item 2:

  

Management’s Discussion and Analysis of Financial Condition and Results of Operations

     24   

Item 3:

  

Quantitative and Qualitative Disclosures about Market Risk

     33   

Item 4:

  

Controls and Procedures

     33   

PART II — Other Information

  

Item 1A:

  

Risk Factors

     34   

Item 2:

  

Unregistered Sales of Equity Securities and Use of Proceeds

     34   

Item 6:

  

Exhibits

     34   

Signatures

     35   

Exhibit Index

     36   


Table of Contents

Part I – FINANCIAL INFORMATION

Item 1. Financial Statements.

Kellogg Company and Subsidiaries

CONSOLIDATED BALANCE SHEET

(millions, except per share data)

 

      October 1,
2011
(unaudited)
   

January 1,
2011

*

 

Current assets

    

Cash and cash equivalents

   $ 582      $ 444   

Accounts receivable, net

     1,302        1,190   

Inventories:

    

Raw materials and supplies

     252        224   

Finished goods and materials in process

     761        832   

Deferred income taxes

     159        110   

Other prepaid assets

     122        115   

Total current assets

     3,178        2,915   

Property, net of accumulated depreciation of $4,858 and $4,690

     3,193        3,128   

Goodwill

     3,622        3,628   

Other intangibles, net of accumulated amortization of $48 and $47

     1,455        1,456   

Pension

     480        333   

Other assets

     335        387   

Total assets

   $ 12,263      $ 11,847   
                  

Current liabilities

    

Current maturities of long-term debt

   $      $ 952   

Notes payable

     737        44   

Accounts payable

     1,200        1,149   

Accrued advertising and promotion

     446        405   

Accrued income taxes

     18        60   

Accrued salaries and wages

     239        153   

Other current liabilities

     461        421   

Total current liabilities

     3,101        3,184   

Long-term debt

     5,300        4,908   

Deferred income taxes

     790        697   

Pension liability

     195        265   

Nonpension postretirement benefits

     191        214   

Other liabilities

     401        425   

Commitments and contingencies

    

Equity

    

Common stock, $.25 par value

     105        105   

Capital in excess of par value

     510        495   

Retained earnings

     6,644        6,122   

Treasury stock, at cost

     (3,050     (2,650

Accumulated other comprehensive income (loss)

     (1,926     (1,914

Total Kellogg Company equity

     2,283        2,158   

Noncontrolling interests

     2        (4

Total equity

     2,285        2,154   

Total liabilities and equity

   $ 12,263      $ 11,847   
                  

 

* Condensed from audited financial statements.

Refer to Notes to Consolidated Financial Statements.

 

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Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF INCOME

(millions, except per share data)

 

     Quarter ended     Year-to-date period ended  
(Results are unaudited)    October 1,
2011
    October 2,
2010
    October 1,
2011
    October 2,
2010
 

Net sales

   $ 3,312      $ 3,157        $10,183        $9,537   

Cost of goods sold

     1,962        1,788        5,969        5,438   

Selling, general and administrative expense

     886        828        2,635        2,438   

Operating profit

     464        541        1,579        1,661   

Interest expense

     58        62        178        188   

Other income (expense), net

     (9     1        (10     9   

Income before income taxes

     397        480        1,391        1,482   

Income taxes

     107        143        394        427   

Net income

   $ 290      $ 337        $997        $1,055   

Net income (loss) attributable to noncontrolling interests

            (1     (2     (3

Net income attributable to Kellogg Company

   $ 290      $ 338        $999        $1,058   

Per share amounts:

        

Basic

   $ 0.81      $ 0.91        $2.75        $2.80   

Diluted

   $ 0.80      $ 0.90        $2.73        $2.78   

Dividends per share

   $ 0.430      $ 0.405        $1.240        $1.155   

Average shares outstanding:

        

Basic

     360        373        363        378   

Diluted

     363        376        365        381   

Actual shares outstanding at period end

                     359        368   
                                  

Refer to Notes to Consolidated Financial Statements.

 

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Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF EQUITY

(millions)

 

    Common
stock
 

Capital in
excess of

par value

    Retained     Treasury stock     Accumulated
other
comprehensive
    Total Kellogg
Company
    Non-
controlling
    Total     Total
comprehensive
 
(unaudited)   shares   amount     earnings     shares     amount       income (loss)     equity     interests       equity       income (loss)  

Balance, January 2, 2010

  419   $105   $ 472        $5,481      38     $(1,820)      $ (1,966     $  2,272      $  3       $ 2,275     

Common stock repurchases

          21     (1,057)          (1,057       (1,057  

Net income (loss)

          1,247              1,247        (7)        1,240      $ 1,240   

Dividends

          (584           (584       (584  

Other comprehensive income

                52        52          52        52   

Stock compensation

        19                19          19     

Stock options exercised and other

        4        (22   (5)     227           209          209     
                                                                             

Balance, January 1, 2011

  419   $105   $ 495        $6,122      54     $(2,650)      $ (1,914     $  2,158      $  (4)      $ 2,154      $ 1,292   

Common stock repurchases

          13     (688)          (688       (688  

Acquisition of noncontrolling interest

        (8             (8     8            

Net income (loss)

          999              999        (2     997        997   

Dividends

          (452           (452       (452  

Other comprehensive income

                (12     (12       (12     (12

Stock compensation

        17                17          17     

Stock options exercised and other

        6        (25   (6)     288           269          269     
                                                                             

Balance, October 1, 2011

  419   $105   $ 510        $6,644      61     $(3,050)      $ (1,926     $  2,283      $ 2      $ 2,285      $ 985   
                                                                             

Refer to Notes to Consolidated Financial Statements.

 

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Table of Contents

Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

 

     Year-to-date period ended  
(unaudited)    October 1,
2011
    October 2,
2010
 

Operating activities

    

Net income

     $997        $1,055   

Adjustments to reconcile net income to operating cash flows:

    

Depreciation and amortization

     270        265   

Deferred income taxes

     (2     (53

Other

     133        116   

Postretirement benefit plan contributions

     (187     (45

Changes in operating assets and liabilities:

    

Trade receivables

     (224     (125

Inventories

     43        (43

Accounts payable

     51        68   

Accrued income taxes

     85        63   

Accrued interest expense

     14        (18

Accrued and prepaid advertising, promotion and trade allowances

     25        33   

Accrued salaries and wages

     86        (161

All other current assets and liabilities

     (22     (76

Net cash provided by operating activities

     1,269        1,079   

Investing activities

    

Additions to properties

     (392     (252

Other

     11        2   

Net cash used in investing activities

     (381     (250

Financing activities

    

Net issuances of notes payable

     689        547   

Issuances of long-term debt

     397          

Reductions of long-term debt

     (946     (1

Net issuances of common stock

     265        178   

Common stock repurchases

     (693     (907

Cash dividends

     (452     (435

Other

     10        7   

Net cash used in financing activities

     (730     (611

Effect of exchange rate changes on cash and cash equivalents

     (20     7   

Increase in cash and cash equivalents

     138        225   

Cash and cash equivalents at beginning of period

     444        334   

Cash and cash equivalents at end of period

     $582        $559   
                  

Refer to Notes to Consolidated Financial Statements.

 

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Table of Contents

Notes to Consolidated Financial Statements

for the quarter ended October 1, 2011 (unaudited)

Note 1 Accounting Policies

Basis of presentation

The unaudited interim financial information of Kellogg Company (the Company) included in this report reflects normal recurring adjustments that management believes are necessary for a fair statement of the results of operations, financial position, equity and cash flows for the periods presented. This interim information should be read in conjunction with the financial statements and accompanying notes contained on pages 27 to 57 of the Company’s 2010 Annual Report on Form 10-K.

The condensed balance sheet data at January 1, 2011 was derived from audited financial statements, but does not include all disclosures required by accounting principles generally accepted in the United States. The results of operations for the quarterly period ended October 1, 2011 are not necessarily indicative of the results to be expected for other interim periods or the full year.

Accounting standards to be adopted in future periods

In September 2011, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2011-08, “Testing Goodwill for Impairment,” allowing entities the option to first assess qualitative factors to determine whether it is necessary to perform the two-step quantitative goodwill impairment test. Under ASU No. 2011-08, an entity would not be required to calculate the fair value of a reporting unit unless the entity determines, based on a qualitative assessment, that it is more likely than not that its fair value is less than its carrying amount. ASU No. 2011-08 is effective for annual and interim goodwill impairment tests performed for fiscal years beginning after December 15, 2011, with early adoption permitted. The Company will consider early adoption of ASU 2011-08 in connection with its annual goodwill impairment evaluation in the fourth quarter of 2011.

In June 2011, the FASB issued ASU No. 2011-05, “Presentation of Comprehensive Income,” requiring most entities to present items of net income and other comprehensive income either in one continuous statement — referred to as the statement of comprehensive income — or in two separate, but consecutive, statements of net income and other comprehensive income. The update does not change the items that must be reported in other comprehensive income or when an item of other comprehensive income must be reclassified to net income. ASU No. 2011-05 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2011 and should be applied retrospectively. Early adoption is permitted. The Company will be adopting ASU 2011-05 at the beginning of its 2012 fiscal year.

Note 2 Goodwill and other intangible assets

Changes in the carrying amount of goodwill for the quarter ended October 1, 2011 are presented in the following table.

Carrying amount of goodwill

 

(millions)    North America      Europe     Latin America      Asia Pacific (a)     Consolidated  

January 1, 2011

     $3,539         $62        $—         $27        $3,628   

Currency translation adjustment

             (5             (1     (6

October 1, 2011

     $3,539         $57        $—         $26        $3,622   
                                            
                                            

(a) Includes Australia, Asia and South Africa.

Intangible assets subject to amortization

 

     Gross carrying amount    Accumulated amortization
(millions)    October 1,
2011
   January 1,
2011
   October 1,
2011
   January 1,
2011

Trademarks

   $19    $19    $17    $16

Other

     41      41      31      31

Total

   $60    $60    $48    $47
                     

For intangible assets in the preceding table, amortization was less than $1 million for each of the current and prior year comparable quarters. The currently estimated aggregate annual amortization expense for full-year 2011 and each of the four succeeding fiscal years is approximately $2 million.

 

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Table of Contents

Intangible assets not subject to amortization

 

     Total carrying amount  
(millions)    October 1,
2011
     January 1,
2011
 

Trademarks

   $ 1,443       $ 1,443   
                   

Note 3 Exit or disposal activities

The Company views its continued spending on cost-reduction activities as part of its ongoing operating principles to provide greater visibility in achieving its long-term profit growth targets. Initiatives undertaken are currently expected to recover cash implementation costs within a five-year period of completion. Upon completion (or as each major stage is completed in the case of multi-year programs), the project begins to deliver cash savings and/or reduced depreciation.

2011 activities

During 2011, the Company incurred exit costs related to ongoing programs which will result in cost of goods sold (COGS) and selling, general and administrative (SGA) expense savings.

Total charges incurred during the quarter and year-to-date periods ended October 1, 2011 and October 2, 2010 were as follows:

 

     Quarter ended, October 1, 2011      Quarter ended, October 2, 2010  
(millions)    COGS
program
     SGA
programs
     Total      COGS
program
     SGA
programs
     Total  

Employee severance

     $1            $1            $2         $—            $1            $1   

Other cash costs (a)

     1            —            1         —            1            1   

Asset write-offs

     1            —            1         —            —             

Retirement benefits (b)

     —            6            6         —            5            5   

Total

     $3            $7            $10         $—            $7            $7   
                                                       

 

(a) Includes cash costs for equipment removal and relocation.
(b) Pension plan curtailment losses and special termination benefits.

 

     Year-to-date period ended,
October 1, 2011
     Year-to-date period ended,
October 2, 2010
 
(millions)    COGS
program
    

SGA

  programs  

       Total       

COGS

  program  

    

SGA

 programs 

     Total  

Employee severance

     $ 5            $  1            $  6         $ 2            $ 2            $  4   

Other cash costs (a)

     1            —           1         —           6            6   

Asset write-offs

     2            —           2         —           —            

Retirement benefits (b)

     —           12            12         1            5            6   

Total

     $ 8            $13            $21         $ 3            $13            $16   
                                                       

 

(a) Includes cash costs for equipment removal and relocation.
(b) Pension plan curtailment losses and special termination benefits.

 

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Total program costs incurred through October 1, 2011 were as follows:

 

     Total program costs through
October 1, 2011
 
(millions)    COGS
program
     SGA
programs
     Total  

Employee severance

     $23            $21           $44   

Other cash costs (a)

     7            15           22   

Asset write-offs

     3            —          3   

Retirement benefits (b)

     3            17           20   

Total

     $36            $53           $89   
                            
                            

 

(a) Includes cash costs for equipment removal and relocation.
(b) Pension plan curtailment losses and special termination benefits.

In 2009, the Company commenced various COGS related cost reduction programs. Refer to page 36 of the Company’s 2010 Annual Report on Form 10-K for further information on these initiatives. Costs impacted the following operating segments during the quarter and year-to-date periods ended October 1, 2011 and October 2, 2010.

 

     COGS program  
     Quarter ended      Year-to-date period ended  
(millions)    October 1, 2011      October 2, 2010      October 1, 2011      October 2, 2010  

North America

     $—             $—             $—             $1        

Europe

     3              —             8              2        

Total

     $  3              $—             $  8              $3        
                                     

These costs represent employee severance and other cash costs associated with the elimination of hourly and salaried positions, as well as non-cash asset write offs at various global manufacturing facilities. To date, we have incurred $36 million in total exit costs for this program. The costs have impacted our operating segments, as follows (in millions): North America-$14; Europe-$21; and Asia Pacific-$1. Based on forecasted exchange rates, the Company currently expects to incur an additional $7 million in exit costs for this program during 2011.

In 2009, the Company commenced various SGA programs which resulted in an improvement in the efficiency and effectiveness of various support functions. Refer to page 37 of the Company’s 2010 Annual Report on Form 10-K for further information on these initiatives. Costs for these programs impacted the following operating segments during the quarter and year-to-date periods ended October 1, 2011 and October 2, 2010 as follows:

 

     SGA programs
     Quarter ended    Year-to-date period ended
(millions)    October 1, 2011    October 2, 2010    October 1, 2011    October 2, 2010

North America

   $7    $6    $13    $10

Europe

        1         1

Asia Pacific (a)

              2

Total

   $7    $7    $13    $13
                     

 

(a) Includes Australia, Asia and South Africa.

These costs represent severance and other cash costs associated with the elimination of positions. To date, we have incurred $53 million in exit costs for these programs. The costs have impacted our operating segments as follows (in millions): North America-$34; Europe-$15; Asia Pacific-$3; and Latin America-$1. Based on forecasted exchange rates, the Company currently expects to incur an additional $1 million in exit costs for these programs during 2011.

 

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Reserves for the COGS and SGA programs are primarily for employee severance and will be paid out by the end of 2011. The detail is as follows:

 

(millions)    Balance
January 1, 2011
   Accruals    Payments   Balance
October 1, 2011

COGS program

   $2    $5    $(6)   $1

SGA programs

   3    1      (3)   1

Total

   $5    $6    $(9)   $2
                    

Note 4 Equity

Earnings per share

Basic earnings per share is determined by dividing net income attributable to Kellogg Company by the weighted average number of common shares outstanding during the period. Diluted earnings per share is similarly determined, except that the denominator is increased to include the number of additional common shares that would have been outstanding if all dilutive potential common shares had been issued. Dilutive potential common shares consist principally of employee stock options issued by the Company, and to a lesser extent, certain contingently issuable performance shares. Basic earnings per share is reconciled to diluted earnings per share in the following table. The total number of anti-dilutive potential common shares excluded from the reconciliation were 5 million and 4 million for the quarter and year-to-date periods ended October 1, 2011, respectively, and 9 million and 4 million for the quarter and year-to-date periods ended October 2, 2010, respectively.

Quarters ended October 1, 2011 and October 2, 2010:

 

(millions, except per share data)    Net income
attributable to
Kellogg Company
     Average
shares
outstanding
     Earnings
per share
 

2011

        

Basic

     $290               360             $0.81     

Dilutive potential common shares

              3             (0.01)     

Diluted

     $290               363             $0.80     

2010

        

Basic

     $338               373             $0.91     

Dilutive potential common shares

              3             (0.01)     

Diluted

     $338               376             $0.90     
                            

Year-to-date period ended October 1, 2011 and October 2, 2010:

 

(millions, except per share data)    Net income
attributable to
Kellogg Company
     Average
shares
outstanding
     Earnings
per share
 

2011

        

Basic

     $   999               363             $2.75     

Dilutive potential common shares

              2             (0.02)     

Diluted

     $   999               365             $2.73     

2010

        

Basic

     $1,058               378             $2.80     

Dilutive potential common shares

              3             (0.02)     

Diluted

     $1,058               381             $2.78     
                            

During the year-to-date period ended October 1, 2011, the Company issued 0.4 million shares to employees and directors under various benefit plans and stock purchase programs. Equity-based compensation is discussed further in Note 6.

On April 23, 2010, the Company’s board of directors authorized a $2.5 billion three-year share repurchase program for 2010 through 2012. During the year-to-date period ended October 1, 2011, the Company repurchased 13 million shares of common stock for a total of $688 million. During the year-to-date period ended October 2, 2010, the Company repurchased 18 million shares of common stock for a total of $907 million.

 

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Comprehensive income

Comprehensive income includes net income and all other changes in equity during a period except those resulting from investments by or distributions to shareholders. Other comprehensive income for all periods presented consists of foreign currency translation adjustments, fair value adjustments associated with cash flow hedges and adjustments for net experience losses and prior service cost related to employee benefit plans.

During the first quarter of 2010, the Company amended its U.S. postretirement healthcare benefit plan, which resulted in a $17 million decrease of a deferred tax asset.

Quarter ended October 1, 2011:

 

(millions)    Pre-tax
amount
     Tax (expense)
or benefit
     After-tax
amount
 

2011

        

Net income

           $290    

Other comprehensive income:

        

Foreign currency translation adjustments

     $(188)         $—         (188)   

Cash flow hedges:

        

Unrealized gain (loss) on cash flow hedges

     (1)                 (1)   

Reclassification to net earnings

                       

Postretirement and postemployment benefits:

        

Amounts arising during the period:

        

Net experience gain (loss)

             (2)           

Prior service credit (cost)

                       

Reclassification to net earnings:

        

Net experience loss

     33          (12)         21    

Prior service cost

             (1)           
     $(146)         $(15)         (161)   
                            

Total comprehensive income

           $129    
                            
                            
Quarter ended October 2, 2010:         
        
(millions)    Pre-tax
amount
     Tax (expense)
or benefit
     After-tax
amount
 

2010

        

Net income

           $337    

Other comprehensive income:

        

Foreign currency translation adjustments

     $163          $—          163    

Cash flow hedges:

        

Unrealized gain (loss) on cash flow hedges

     (2)                 (1)   

Reclassification to net earnings

             (1)           

Postretirement and postemployment benefits:

        

Amounts arising during the period:

        

Net experience gain (loss)

     (27)                 (19)   

Prior service credit (cost)

     (2)         —          (2)   

Reclassification to net earnings:

        

Net experience loss

     25          (8)         17    

Prior service cost

             (1)           
       $166          $(1)         165    

Total comprehensive income

           $502    
                            
                            

 

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Year-to-date period ended October 1, 2011:

 

(millions)    Pre-tax
amount
     Tax (expense)
or benefit
     After-tax
amount
 

2011

        

Net income

         $ 997    

Other comprehensive income:

        

Foreign currency translation adjustments

     $(45)         $—           (45)   

Cash flow hedges:

        

Unrealized gain (loss) on cash flow hedges

     (36)         12          (24)   

Reclassification to net earnings

     (10)                 (6)   

Postretirement and postemployment benefits:

        

Amounts arising during the period:

        

Net experience gain (loss)

     (9)                 (7)   

Reclassification to net earnings:

        

Net experience loss

     97          (34)         63    

Prior service cost

     10          (3)           
       $7          $   (19)         (12)   

Total comprehensive income

                       $985    
                            

Year-to-date period ended October 2, 2010:

 

(millions)    Pre-tax
amount
     Tax (expense)
or benefit
     After-tax
amount
 

2010

        

Net income

         $ 1,055    

Other comprehensive income:

        

Foreign currency translation adjustments

     $5          $—             

Cash flow hedges:

        

Unrealized gain (loss) on cash flow hedges

     (41)         12          (29)   

Reclassification to net earnings

     37          (10)         27    

Postretirement and postemployment benefits:

        

Amounts arising during the period:

        

Net experience gain (loss)

     (12)                 (9)   

Prior service credit (cost)

     —           (17)         (17)   

Reclassification to net earnings:

        

Net experience loss

     76          (24)         52    

Prior service cost

             (3)           
       $  74          $(39)         35    

Total comprehensive income

                       $1,090    
                            

Accumulated other comprehensive income (loss) as of October 1, 2011 and January 1, 2011 consisted of the following:

 

(millions)    October 1,
2011
     January 1,
2011
 

Foreign currency translation adjustments

     $(834)         $(789)   

Cash flow hedges — unrealized net gain (loss)

     (5)         25   

Postretirement and postemployment benefits:

     

Net experience loss

     (1,019)         (1,075)   

Prior service cost

     (68)         (75)   

Total accumulated other comprehensive income (loss)

     $(1,926)         $(1,914)   
                   

 

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Note 5 Debt

The following table presents the components of notes payable at October 1, 2011 and January 1, 2011:

 

(millions)    October 1, 2011      January 1, 2011  
      Principal
amount
     Effective
interest rate
     Principal
amount
     Effective
interest rate
 

U.S. commercial paper

     $707         0.27%         $—         —%   

Bank borrowings

     30                  44            

Total

     $737                  $44            
                                     

In August 2011, the Company terminated interest rate swaps with notional amounts totaling $1.5 billion, which were designated as fair value hedges for (a) $750 million of its 4.25% fixed rate U.S. Dollar Notes due 2013 and (b) $750 million of its 5.125% fixed rate U.S. Dollar Notes due 2012 (collectively, the Notes). The interest rate swaps effectively converted the interest rate on the Notes from fixed to variable and the unrealized gain upon termination of $24 million will be amortized to interest expense over the remaining term of the Notes.

In May 2011, the Company issued $400 million of seven-year 3.25% fixed rate U.S. Dollar Notes, using the proceeds from these Notes for general corporate purposes including repayment of commercial paper. The Notes contain customary covenants that limit the ability of the Company and its restricted subsidiaries (as defined) to incur certain liens or enter into certain sale and lease-back transactions, as well as a change of control provision.

During the first quarter of 2011, the Company repaid its $946 million, ten-year 6.6% U.S. Dollar Notes at maturity with U.S. commercial paper.

In March 2011, the Company entered into an unsecured Four-Year Credit Agreement to replace its existing unsecured Five-Year Credit Agreement, which would have expired in November 2011. The Four-Year Credit Agreement allows the Company to borrow, on a revolving credit basis, up to $2.0 billion, to obtain letters of credit in an aggregate amount up to $75 million, U.S. swingline loans in an aggregate amount up to $200 million and European swingline loans in an aggregate amount up to $400 million and to provide a procedure for lenders to bid on short-term debt of the Company. The agreement contains customary covenants and warranties, including specified restrictions on indebtedness, liens, sale and leaseback transactions, and a specified interest coverage ratio. If an event of default occurs, then, to the extent permitted, the administrative agent may terminate the commitments under the credit facility, accelerate any outstanding loans under the agreement, and demand the deposit of cash collateral equal to the lender’s letter of credit exposure plus interest.

 

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Note 6 Stock compensation

The Company uses various equity-based compensation programs to provide long-term performance incentives for its global workforce. Currently, these incentives consist principally of stock options, and to a lesser extent, executive performance shares and restricted stock grants. Additionally, the Company awards restricted stock to its non-employee directors. The interim information below should be read in conjunction with the disclosures included on pages 41 to 44 of the Company’s 2010 Annual Report on Form 10-K.

The Company classifies pre-tax stock compensation expense in SGA expense principally within its corporate operations. For the periods presented, compensation expense for all types of equity-based programs and the related income tax benefit recognized were as follows:

 

     Quarter ended    Year-to-date period ended
(millions)    October 1, 2011    October 2, 2010    October 1, 2011    October 2, 2010

Pre-tax compensation expense

   $8    $  1    $30    $24
                     

Related income tax benefit

   $3    $—    $11    $  8
                     

As of October 1, 2011, total stock-based compensation cost related to non-vested awards not yet recognized was $53 million and the weighted-average period over which this amount is expected to be recognized was 2 years.

Stock options

During the year-to-date periods ended October 1, 2011 and October 2, 2010, the Company granted non-qualified stock options to eligible employees as presented in the following activity tables. Terms of these grants and the Company’s methods for determining grant-date fair value of the awards were consistent with that described on pages 42 and 43 of the Company’s 2010 Annual Report on Form 10-K.

Year-to-date period ended October 1, 2011:

 

Employee and director stock options    Shares
(millions)
     Weighted-
average
exercise
price
     Weighted-
average
remaining
contractual
term (yrs.)
   Aggregate
intrinsic
value
(millions)

Outstanding, beginning of period

     26          $47         

Granted

             53         

Exercised

          (6)         45         

Forfeitures and expirations

     (1)         52         
                             

Outstanding, end of period

     24          $48       6.5    $121
                             

Exercisable, end of period

     16          $46       5.2    $108
                             

Year-to-date period ended October 2, 2010:

 

Employee and director stock options    Shares
(millions)
    Weighted-
average
exercise
price
     Weighted-
average
remaining
contractual
term (yrs.)
     Aggregate
intrinsic
value
(millions)
 

Outstanding, beginning of period

     26        $45         

Granted

     4        53         

Exercised

     (4     44         

Forfeitures and expirations

                    
                                    

Outstanding, end of period

     26        $46         6.5         $129   
                                    

Exercisable, end of period

     20        $46         5.7         $104   
                                    

 

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The weighted-average fair value of options granted was $7.59 per share for the year-to-date period ended October 1, 2011 and $7.90 per share for the year-to-date period ended October 2, 2010. The fair value was estimated using the following assumptions:

 

      Weighted-
average
expected
volatility
  Weighted-
average
expected
term
(years)
   Weighted-
average
risk-free
interest
rate
  Dividend
yield

Grants within the year-to-date period ended October 1, 2011:

   17%   6.98    3.07%   3.10%

Grants within the year-to-date period ended October 2, 2010:

   20%   4.94    2.54%   2.80%
                   

The total intrinsic value of options exercised was $59 million for the year-to-date period ended October 1, 2011 and $40 million for the year-to-date period ended October 2, 2010.

Performance shares

In the first quarter of 2011, the Company granted performance shares to a limited number of senior executive-level employees, which entitle these employees to receive a specified number of shares of the Company’s common stock on the vesting date, provided cumulative three-year operating profit and internal net sales growth targets are achieved.

The 2011 target grant currently corresponds to approximately 225,000 shares, with a grant-date fair value of $48 per share. The actual number of shares issued on the vesting date could range from 0 to 200% of target, depending on actual performance achieved. Based on the market price of the Company’s common stock at October 1, 2011, the maximum future value that could be awarded to employees on the vesting date for all outstanding performance share awards was as follows:

 

(millions)    October 1, 2011

2009 Award

   $18

2010 Award

   $21

2011 Award

   $24

The 2008 performance share award, payable in stock, was settled at 69% of target in February 2011 for a total dollar

equivalent of $6 million.

 

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Note 7 Employee benefits

The Company sponsors a number of U.S. and foreign pension, other nonpension postretirement and postemployment plans to provide various benefits for its employees. These plans are described on pages 44 to 49 of the Company’s 2010 Annual Report on Form 10-K. Components of Company plan benefit expense for the periods presented are included in the tables below.

Pension

 

     Quarter ended      Year-to-date period ended  
(millions)    October 1, 2011      October 2, 2010      October 1, 2011      October 2, 2010  

Service cost

     $   23           $   22           $     72           $     66     

Interest cost

     52           52           157           151     

Expected return on plan assets

     (91)          (82)          (277)          (238)    

Amortization of unrecognized prior service cost

     4           4           11           11     

Recognized net loss

     27           20           79           60     

Settlement cost

     3           —           7           —     
                                     

Total pension expense

     $   18           $   16           $     49           $     50     
                                     
Other nonpension postretirement   
     Quarter ended      Year-to-date period ended  
(millions)    October 1, 2011      October 2, 2010      October 1, 2011      October 2, 2010  

Service cost

     $    6           $     5           $     17           $     15     

Interest cost

     16           16           47           48     

Expected return on plan assets

     (22)          (16)          (66)          (48)    

Amortization of unrecognized prior service cost

     (1)          (1)          (2)          (2)    

Recognized net loss

     5           4           15           13     
                                     

Total postretirement benefit expense

     $    4           $     8           $     11           $     26     
                                     
Postemployment   
     Quarter ended      Year-to-date period ended  
(millions)    October 1, 2011      October 2, 2010      October 1, 2011      October 2, 2010  

Service cost

     $    2           $     1           $       5           $       4     

Interest cost

     1           1           3           3     

Recognized net loss

     1           1           3           3     
                                     

Total postemployment benefit expense

     $    4           $     3           $     11           $     10     
                                     

Company contributions to employee benefit plans are summarized as follows:

 

  

(millions)            Pension      Nonpension
postretirement
     Total  

Quarter ended:

           

October 1, 2011

        $    1         $    3         $    4   

October 2, 2010

              $    6         $    3         $    9   

Year-to-date period ended:

           

October 1, 2011

        $176         $  11         $187   

October 2, 2010

              $  35         $10         $  45   

Full year:

           

Fiscal year 2011 (projected)

        $180         $15         $195   

Fiscal year 2010 (actual)

              $350         $293         $643   

Plan funding strategies may be modified in response to management’s evaluation of tax deductibility, market conditions, and competing investment alternatives.

 

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Note 8 Income taxes

The consolidated effective tax rate for the quarter ended October 1, 2011, of 27% was lower than the prior year’s rate of 30%. The consolidated effective tax rate for the year-to-date period ended October 1, 2011 was 28%, compared to the prior year-to-date period ended October 2, 2010 rate of 29%. The effective rate for the third quarter of 2011 benefited from a write off of an investment in a Latin America subsidiary as well as a decrease in the United Kingdom’s statutory income tax rate.

As of October 1, 2011, the Company classified $12 million of unrecognized tax positions as a net current liability, representing several income tax positions under examination in various jurisdictions. Management’s estimate of reasonably possible changes in unrecognized tax benefits during the next twelve months consists of the current liability balance, expected to be settled within one year, offset by $8 million of projected additions. Management is currently unaware of any issues under review that could result in significant additional payments, accruals or other material deviation in this estimate.

Following is a reconciliation of the Company’s total gross unrecognized tax benefits for the year-to-date period ended October 1, 2011; $50 million of this total represents the amount that, if recognized, would affect the Company’s effective income tax rate in future periods.

 

(millions)        

January 1, 2011

   $ 104   

Tax positions related to current year:

  

Additions

     7   

Tax positions related to prior years:

  

Additions

     8   

Reductions

     (16

Settlements

     (34

October 1, 2011

   $ 69   
          

The Company had the following amounts of income tax related interest accrued as of January 1, 2011 and October 1, 2011.

 

(millions)        

Interest accrued at January 1, 2011

   $ 26   

Reduction of interest expense recognized for the year-to-date period ended October 1, 2011

   $ (2

Interest accrued at October 1, 2011

   $ 18   

Note 9 Derivative instruments and fair value measurements

The Company is exposed to certain market risks such as changes in interest rates, foreign currency exchange rates, and commodity prices, which exist as a part of its ongoing business operations. Management uses derivative financial and commodity instruments, including futures, options, and swaps, where appropriate, to manage these risks. Instruments used as hedges must be effective at reducing the risk associated with the exposure being hedged and must be designated as a hedge at the inception of the contract.

The Company designates derivatives as cash flow hedges, fair value hedges, net investment hedges, and uses other contracts to reduce volatility in interest rates, foreign currency and commodities. As a matter of policy, the Company does not engage in trading or speculative hedging transactions.

 

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Total notional amounts of the Company’s derivative instruments as of October 1, 2011 and January 1, 2011 were as follows:

 

(millions)    October 1,
2011
     January 1,
2011
 

Foreign currency exchange contracts

     $1,011         $1,075   

Interest rate contracts

     200         1,900   

Commodity contracts

     251         379   

Total

     $1,462         $3,354   
                   

Following is a description of each category in the fair value hierarchy and the financial assets and liabilities of the Company that were included in each category at October 1, 2011 and January 1, 2011, measured on a recurring basis.

Level 1 – Financial assets and liabilities whose values are based on unadjusted quoted prices for identical assets or liabilities in an active market. For the Company, level 1 financial assets and liabilities consist primarily of commodity derivative contracts.

Level 2 – Financial assets and liabilities whose values are based on quoted prices in markets that are not active or model inputs that are observable either directly or indirectly for substantially the full term of the asset or liability. For the Company, level 2 financial assets and liabilities consist of interest rate swaps and over-the-counter commodity and currency contracts.

The Company’s calculation of the fair value of interest rate swaps is derived from a discounted cash flow analysis based on the terms of the contract and the interest rate curve. Over-the-counter commodity derivatives are valued using an income approach based on the commodity index prices less the contract rate multiplied by the notional amount. Foreign currency contracts are valued using an income approach based on forward rates less the contract rate multiplied by the notional amount. The Company’s calculation of the fair value of level 2 financial assets and liabilities takes into consideration the risk of nonperformance, including counterparty credit risk.

Level 3 – Financial assets and liabilities whose values are based on prices or valuation techniques that require inputs that are both unobservable and significant to the overall fair value measurement. These inputs reflect management’s own assumptions about the assumptions a market participant would use in pricing the asset or liability. The Company did not have any level 3 financial assets or liabilities as of October 1, 2011 or January 1, 2011.

 

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The following table presents assets and liabilities that were measured at fair value in the Consolidated Balance Sheet on a recurring basis as of October 1, 2011 and January 1, 2011:

 

      Level 1      Level 2      Total  
(millions)    October 1,
2011
     January 1,
2011
     October 1,
2011
     January 1,
2011
     October 1,
2011
     January 1,
2011
 

Derivatives designated as hedging instruments:

                 

Assets:

                 

Foreign currency exchange contracts:

                 

Other prepaid assets

     $—          $—          $14         $   7         $ 14          $     7    

Interest rate contracts:

                 

Other prepaid assets

     —          —                  5         —            

Other assets

     —          —          16         69         16          69    

Commodity contracts:

                 

Other prepaid assets

             23                  —                   23    

Total assets

     $  2          $ 23          $ 30         $ 81         $ 32          $ 104    

Liabilities:

                 

Foreign currency exchange contracts:

                 

Other current liabilities

     $—          $—          $(15)         $(27)         $(15)         $ (27)   

Commodity contracts:

                 

Other current liabilities

     (12)         —          (10)         (10)         (22)         (10)   

Other liabilities

     —          —          (27)         (29)         (27)         (29)   
                                                       

Total liabilities

     $(12)         $—          $(52)         $(66)         $(64)         $ (66)   

The fair value of non designated hedging instruments as of October 1, 2011 and January 1, 2011 was immaterial.

 

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The effect of derivative instruments on the Consolidated Statement of Income for the quarters ended October 1, 2011 and October 2, 2010 was as follows:

 

Derivatives in fair value hedging
relationships (millions)
   Location of gain (loss)
recognized in income
  Gain (loss)
recognized in income
 
         October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   Other income (expense), net   $ (9   $ 26   
                      

 

Derivatives in cash flow hedging
relationships (millions)
   Gain (loss)
recognized in
AOCI
    Location of
gain (loss)
reclassified
from AOCI
   Gain (loss)
reclassified from
AOCI into income
    Location of gain (loss)
recognized in income (a)
  Gain (loss)
recognized in income(a)
 
     October 1,
2011
    October 2,
2010
         October 1,
2011
    October 2,
2010
        October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   $ 5      $ 2      COGS    $ (1   $ (8   Other income (expense), net   $ (1   $   

Foreign currency exchange contracts

     2        (2   SGA expense             (1   Other income (expense), net              —   

Interest rate contracts

                 Interest expense      1        (1   N/A              —   

Commodity contracts

     (8     (2   COGS      (1     4      Other income (expense), net              —   

Total

   $ (1   $ (2        $ (1   $ (6       $ (1   $   
                                                           

 

Derivatives not designated as hedging
instruments (millions)
   Location of gain (loss)
recognized in income
  Gain (loss)
recognized in income
 
         October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   Other income (expense), net   $ (1   $   

Interest rate contracts

   Interest expense   $ 2      $   

Total

       $ 1      $   
                      

 

(a) Includes the ineffective portion and amount excluded from effectiveness testing.

 

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The effect of derivative instruments on the Consolidated Statement of Income for the year-to-date periods ended October 1, 2011 and October 2, 2010 were as follows:

 

Derivatives in fair value hedging
relationships (millions)
   Location of gain (loss)
recognized in income
  Gain (loss)
recognized in income
 
         October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   Other income (expense), net   $ 16      $ (25)   
                      

 

Derivatives in cash flow hedging
relationships (millions)
   Gain (loss)
recognized in
AOCI
    Location of
gain (loss)
reclassified
from AOCI
   Gain (loss)
reclassified from
AOCI into income
    Location of gain (loss)
recognized in income (a)
  Gain (loss)
recognized in income(a)
 
     October 1,
2011
    October 2,
2010
         October 1,
2011
    October 2,
2010
        October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   $ 2      $ (10   COGS    $ (4   $ (21   Other income (expense), net   $ (2   $   

Foreign currency exchange contracts

                 SGA expense             (1   Other income (expense), net              

Interest rate contracts

     (13          Interest expense      3        (3   N/A              

Commodity contracts

     (25     (31   COGS      11        (12   Other income (expense), net            (1
                                                           

Total

   $ (36   $ (41      $ 10      $ (37     $ (2   $ (1
                                                           

 

Derivatives not designated as hedging
instruments (millions)
   Location of gain (loss)
recognized in income
  Gain (loss)
recognized in income
 
         October 1,
2011
    October 2,
2010
 

Foreign currency exchange contracts

   Other income (expense), net   $      $   

Interest rate contracts

   Interest expense   $ (1   $   
                      

Total

       $ (1   $   
                      

 

(a) Includes the ineffective portion and amount excluded from effectiveness testing.

Contracts with certain of the Company’s counterparties contain provisions requiring the Company to post collateral if the derivative instruments held with that counterparty are in a net liability position and the Company’s credit rating falls below BB+ (S&P), or Ba1 (Moody’s). The fair value of all derivative instruments with credit-risk-related contingent features in a net liability position on October 1, 2011 was $27 million. If the credit-risk-related contingent features were triggered as of October 1, 2011, the Company would be required to post collateral of $27 million. In addition, certain derivative instruments contain provisions that would be triggered in the event the Company defaults on its debt agreements. There were no collateral posting requirements as of October 1, 2011 triggered by credit-risk-related contingent features.

 

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Table of Contents

Financial instruments

The carrying values of the Company’s short-term items, including cash, cash equivalents, accounts receivable, accounts payable and notes payable approximate fair value. The fair value of the Company’s long-term debt is calculated based on broker quotes and was as follows at October 1, 2011:

 

(millions)    Fair Value      Carrying Value  

Long-term debt

   $ 6,134       $ 5,300   
                   

Counterparty credit risk concentration

The Company is exposed to credit loss in the event of nonperformance by counterparties on derivative financial and commodity contracts. Management believes a concentration of credit risk with respect to derivative counterparties is limited due to the credit ratings and use of master netting and reciprocal collateralization agreements with the counterparties and the use of exchange-traded commodity contracts.

Master netting agreements apply in situations where the Company executes multiple contracts with the same counterparty. There were no counterparties representing a concentration of credit risk to the Company at October 1, 2011.

For certain derivative contracts, reciprocal collateralization agreements with counterparties call for the posting of collateral in the form of cash, treasury securities or letters of credit if a fair value liability position to the Company or our counterparties exceeds a certain amount. There were no collateral balance requirements at October 1, 2011.

Management believes concentrations of credit risk with respect to accounts receivable is limited due to the generally high credit quality of the Company’s major customers, as well as the large number and geographic dispersion of smaller customers. However, the Company conducts a disproportionate amount of business with a small number of large multinational grocery retailers, with the five largest accounts encompassing approximately 28% of consolidated trade receivables at October 1, 2011.

Note 10 Product recall

On June 25, 2010, the Company announced a recall of select packages of Kellogg’s cereal in the U.S. due to an odor from waxy resins found in the package liner. Estimated customer returns and consumer rebates were recorded as a reduction of net sales; costs associated with returned product and the disposal and write-off of inventory were recorded as COGS; and other recall costs were recorded as SGA expenses. During the quarter ended October 2, 2010, the Company refined the estimated costs of the recall, which resulted in a reduction of $1 million, for a year-to-date expense through October 2, 2010 of $47 million, or $.09 per share on a diluted basis. In addition to the costs of the recall, the Company also lost sales of the impacted products in the second and third quarters of 2010.

 

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Table of Contents

Note 11 Operating segments

Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles, and veggie foods. Kellogg products are manufactured and marketed globally. Principal markets for these products include the United States and United Kingdom. The Company currently manages its operations in four geographic operating segments, comprised of North America and the three International operating segments of Europe, Latin America, and Asia Pacific.

 

     Quarter ended     Year-to-date
period ended
 
(millions)    October 1,
2011
    October 2,
2010
    October 1,
2011
    October 2,
2010
 

Net sales

        

North America

   $ 2,217      $ 2,130      $ 6,812      $ 6,469   

Europe

     585        564        1,840        1,730   

Latin America

     274        247        816        709   

Asia Pacific (a)

     236        216        715        629   
                                  

Consolidated

   $ 3,312      $ 3,157      $ 10,183      $ 9,537   
                                  

Segment operating profit

        

North America (b)

   $ 357      $ 407      $ 1,203      $ 1,269   

Europe

     84        102        287        307   

Latin America

     43        34        152        126   

Asia Pacific (a)

     23        25        79        82   

Corporate (b)

     (43     (27     (142     (123
                                  

Consolidated

   $ 464      $ 541      $ 1,579      $ 1,661   
                                  

 

(a) Includes Australia, Asia and South Africa.
(b) Research and Development expense totaling $3 million for the quarter ended October 2, 2010 and $8 million for the year-to-date period ended October 2, 2010 was reallocated to Corporate from North America.

 

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Table of Contents

KELLOGG COMPANY

PART I—FINANCIAL INFORMATION

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Results of operations

Overview

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg products are manufactured and marketed globally. We currently manage our operations in four geographic operating segments, consisting of North America and the three International operating segments of Europe, Latin America and Asia Pacific.

Our long term growth targets are 3 to 4% for internal net sales, mid single-digit (4 to 6%) for internal operating profit, and high single-digit (7 to 9%) for net earnings per diluted share (EPS) on a currency-neutral basis. Internal net sales and internal operating profit exclude the impact of foreign currency translation, acquisitions, dispositions and shipping day differences. See the “Foreign currency translation” section for an explanation of management’s definition of currency neutral.

For the quarter ended October 1, 2011, our reported net sales increased 5% and internal net sales increased 3%. Consolidated operating profit decreased 14%, while internal operating profit decreased 16%. Diluted earnings per share (EPS) decreased 11% to $0.80, compared to $0.90 in the comparable prior year quarter. EPS on a currency-neutral basis was down 13%. Our performance was below our expectations for the quarter. While we experienced solid top-line growth, our operating profit was negatively impacted by the lapping of the significant reduction of incentive compensation costs in the third quarter of 2010 and the reinstatement of those costs in 2011 and our investments in our supply chain.

For the full year 2011, we still expect our internal net sales to increase by approximately 4 to 5%. We have lowered our outlook for internal operating profit and EPS on a currency-neutral basis to reflect the increased level of investment in our supply chain. We expect internal operating profit to be down 2 to 4%, with EPS on a currency-neutral basis to be approximately flat.

Preliminarily for 2012, we expect our internal net sales to be up 4 to 5%, above our long-term targets. We expect our operating profit to be flat to up slightly. This reflects investments to promote sustainable momentum for the long-term health of our business. The investments will focus on three key areas: increased brand-building, our supply chain, and the SAP reimplementation. EPS on a currency-neutral basis is expected to be up 2 to 4%.

 

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Table of Contents

Net sales and operating profit

The following table provides an analysis of net sales and operating profit performance for the third quarter of 2011 versus 2010:

 

(dollars in millions)    North
America
    Europe     Latin
America
    Asia
Pacific
(a)
    Corporate     Consoli-
dated
 

2011 net sales

   $  2,217      $  585      $ 274      $  236      $     $  3,312   
                                                  

2010 net sales

   $ 2,130      $ 564      $ 247      $ 216      $     $ 3,157   
                                                  

% change — 2011 vs. 2010:

            

Volume (tonnage) (b)

     (.7 )%      (4.5 )%      (3.0 )%      (5.0 )%             (1.9 )% 

Pricing/mix

     4.4     2.9     12.3     7.0            5.0
                                                  

Subtotal — internal business

     3.7     (1.6 )%      9.3     2.0            3.1

Foreign currency impact

     .4     5.2     1.3     7.8            1.8

Total change

     4.1     3.6     10.6     9.8            4.9
(dollars in millions)   

North
America

(c)

    Europe     Latin
America
    Asia
Pacific
(a)
   

Corporate

(c)

    Consoli-
dated
 

2011 operating profit

   $ 357      $ 84      $ 43      $ 23      $ (43   $ 464   
                                                  

2010 operating profit

   $ 407      $ 102      $ 34      $ 25      $ (27   $ 541   
                                                  

% change — 2011 vs. 2010:

            

Internal business

     (12.7 )%      (20.9 )%      19.0     (13.6 )%      (54.5 )%      (15.7 )% 

Foreign currency impact

     .5     4.5     2.8     4.5         1.6

Total change

     (12.2 )%      (16.4 )%      21.8     (9.1 )%      (54.5 )%      (14.1 )% 

 

(a) Includes Australia, Asia, and South Africa.
(b) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.
(c) Research and Development expense totaling $3 million for the quarter ended October 2, 2010 was reallocated to Corporate from North America.

Our reported consolidated net sales grew by 5%. Volume was down 2% in the quarter due to customer trade inventory reductions in the U.S., a challenging operating environment in the U.K. as well as volume declines in Russia and China due to our continued conversion to value-added formats in these markets. Pricing/mix increased net sales by 5%. Foreign exchange provided a favorable impact of almost 2%.

Our North America operating segment had internal net sales growth of 4%. North America has three product groups: retail cereal; retail snacks; and frozen and specialty channels. Internal net sales in retail cereal was flat. We believe our underlying consumption growth across all channels was 5%, in-line with data for measured channels. The gap between our sales and the consumption data was driven by swings in trade inventory. In the third quarter of 2010, trade inventory was being rebuilt following a product recall in the second quarter of 2010. In the third quarter of 2011, trade inventory declined. The trends in the cereal category continued to improve in the quarter driven by strong price realization.

The retail snack product group (cookies, crackers, toaster pastries, cereal bars and fruit-flavored snacks) grew 3% with growth in crackers, cookies and wholesome snacks driven by strong execution, especially during the back-to-school period. A trade inventory reduction in toaster pastries negatively impacted sales.

Internal net sales in the frozen and specialty channels (frozen foods, food service and vending) increased 12%, driven by growth in our frozen food business, particularly in our waffle business due to strong innovation and brand building. The veggie category remained strong and we saw growth in our foodservice business.