Kellogg Company 8-K 2012
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): April 24, 2012
(Exact name of Registrant as specified in its charter)
One Kellogg Square
Battle Creek, Michigan 49016-3599
(Address of Principal executive offices, including Zip Code)
(Registrants telephone number, including area code)
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
Item 2.02. Results of Operation and Financial Condition.
As previously disclosed by Kellogg Company (the Company) in its Annual Report on Form 10-K for the year ended December 31, 2011 (the 2011 10-K), beginning in the fourth quarter of 2011, the Company now has the following reportable segments: U.S. Morning Foods & Kashi, U.S. Snacks, U.S. Specialty, North America Other, Europe, Latin America, and Asia Pacific. The recast historical quarterly segment information has been included for 2011 in Exhibit 99.1 to this Current Report on Form 8-K. Additionally, subsequent to the filing of the 2011 10-K, the Company reclassified certain customers between reportable segments within North America. These changes are also reflected in the information included in Exhibit 99.1.
The information set forth under Item 2.02 of this Form 8-K is incorporated into this Item 7.01 by reference.
Exhibit 99.1 Quarterly and Fiscal Year 2011 Segment Net Sales and Operating Profit.
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.