Pressured by the economic downturn and the weak retail environment, KSS has announced that it would offer large price cuts to attract bargain shoppers the day after Thanksgiving and during the holiday season. Larger price cuts would allow KSS to compete more with large discount retailers such as Wal-Mart and be more attractive to consumers looking to cut costs this holiday season.
Consumer’s shift from traditional mall based department stores to specialty department stores such as Kohl’s have increased foot traffic and store openings.