Kraft Foods (KFT)

Add a New Bears Reason Company: Kraft Foods (KFT) Current price: Headline: (100 character max) Analysis: Cancel 42% agree 7 votes edit Looming Price War Will Decrease Margins Top Contributor: Morgan Alcalay | Created when NYSE:KFT was $31.70 | Edit | History After skyrocketing commodities prices raised Kellogg's input costs in mid-2008, the company was forced to raise consumer prices. As the recession takes its toll, however, Kellogg will have a difficult time maintaining demand at the elevated prices. Consumers, looking to cut spending, will trade down to lower cost alternatives, such as private label foods offered by competitors like Wal-Mart. This could prompt a price war in which Kellogg will have to lower prices in order to compete. (100 character max) Cancel 0% agree 1 votes edit Kraft has significant exposure to 5 customers Top Contributor: James Watson | Created when NYSE:KFT was $31.70 | Edit | History Kraft relies on its 5 largest customers for 30% of its revenue. (100 character max) Cancel

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