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Company: Kraft Foods (KFT)
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edit Products have relatively inelastic demand.

Top Contributor: Vincent McPhillip | Created when KFT was $31.70 | Edit | History

As a food and beverage company, Kraft relatively unaffected by economic cycles; its products have relatively inelastic demand. Although Kraft expected to see a significant decline in sales volume in the second quarter quarter, volume fell just 1% despite a 7% increase in the company's prices.

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edit Size and scale mean success in this industry

Top Contributor: James Watson | Created when KFT was $31.70 | Edit | History

Kraft is the largest packaged food company in North America and the second largest in the world, behind Nestle. The breadth of its product offerings makes it a key supplier for retailers.

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edit Aggressive restructuring program wiill leave the company leaner and meaner

Top Contributor: James Watson | Created when KFT was $31.70 | Edit | History

Kraft's aggressive restructuring program will end in 2008, leaving the company leaner and meaner.

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